Laura Sheridan
President at Viva La Brand- Claim this Profile
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Bio
Sara Pomish
An agency is often only as good as its clients allow it to be. Laura is a great example of the kind of client that encourages great work from an agency. In my experience working with Laura on the Progressive business, encouraged great thinking, drove us hard to bring new ideas to the table and allowed us to take risks when necessary. She was a creative but strategic thinker and a pleasure to work with.
Sara Pomish
An agency is often only as good as its clients allow it to be. Laura is a great example of the kind of client that encourages great work from an agency. In my experience working with Laura on the Progressive business, encouraged great thinking, drove us hard to bring new ideas to the table and allowed us to take risks when necessary. She was a creative but strategic thinker and a pleasure to work with.
Sara Pomish
An agency is often only as good as its clients allow it to be. Laura is a great example of the kind of client that encourages great work from an agency. In my experience working with Laura on the Progressive business, encouraged great thinking, drove us hard to bring new ideas to the table and allowed us to take risks when necessary. She was a creative but strategic thinker and a pleasure to work with.
Sara Pomish
An agency is often only as good as its clients allow it to be. Laura is a great example of the kind of client that encourages great work from an agency. In my experience working with Laura on the Progressive business, encouraged great thinking, drove us hard to bring new ideas to the table and allowed us to take risks when necessary. She was a creative but strategic thinker and a pleasure to work with.
Experience
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Viva La Brand
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United States
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Advertising Services
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1 - 100 Employee
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President
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2007 - Present
Viva La Brand is the consulting resource for passionate business leaders who want to more effectively use their marketing efforts to catapult sales and maximize profitability. We offer:BRAND STRATEGYYour brand is more than a logo & tagline. It's the entire experience your prospects & customers have with your brand. Does your messaging resonate with your customers? We uncover the essence of your brand which ultimately leads to an increase in sales. The end result is customers who feel like you are talking to them.AD AGENCY SEARCHThe effectiveness of your marketing plans relies on flawless implementation. Do you have the right ad agency, digital marketing group or public relations partner to execute your plans? We follow a disciplined process to identify the right partners to fit your needs. We manage the entire process from RFP to final presentation and agency selections.MARKETING CONSULTINGOur clients turn to us for help with many other marketing services. Do you have the right talent managing and executing your marketing programs? Are you optimizing your marketing spend? Does your marketing support your sales efforts? Is your digital strategy making money for you? Would a brand audit reveal consistent and compelling messages and imagery? We work with B2B and B2C businesses in a variety of industries including financial services, education, technology, manufacturing, professional services and consumer packaged goods. SPECIALTIESBrand strategy, marketing strategy, advertising development, consumer/customer research, ad agency searches, digital agency searches, recruiting of marketing professionals, marketing planning, social media strategy, content development
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Progressive Insurance
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United States
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Insurance
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700 & Above Employee
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Director of Advertising, Creative Director, Marketing Manager
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1986 - 2007
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Hill Holliday
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United States
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Advertising Services
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200 - 300 Employee
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Account Supervisor
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1985 - 1986
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Polaroid
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Netherlands
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Photography
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300 - 400 Employee
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Advertising Manager
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1984 - 1985
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FCB Global
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United States
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Advertising Services
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700 & Above Employee
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Account Executive
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1982 - 1984
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Education
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University of Illinois Urbana-Champaign
Undergraduate, Communications -
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University of Illinois at Urbana-Champaign
Masters Degree in Advertising
Community
