Experience

EPIC Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Oct 2019 - Present



Bader Rutter

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Account Executive

  • Feb 2019 - Oct 2019

  • Successfully lead cross-functional teams to develop integrated campaigns, foster growth opportunities, and build partnerships with clients across multiple product groups• Immerse deeply into clients’ business and effectively manage day-to-day communications between both client and internal creative teams – ensuring expectations are surpassed and that each piece reflects the client’s strategic position• Collaboratively manage development of refreshed brand creative assets across multiple channels including: print, digital, radio, video, social media, and web• Partner with clients and internal teams to strategically develop tactical plans for each client’s business on a bi-annual basis • Accurately manage complex project plans, budgets and timelines across multiple clients and product categories



Traction Factory

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Dec 2017 - Feb 2019

  • Effectively manage detailed milestones and lead multi-functional teams to bring each project from concept to completion, including: project proposals, budget estimating, creating complex timelines, leading both internal and client meetings, developing strategic creative briefs, status reporting, and budget management• Continuously manage complex client growth plans to enable better planning for timelines, resources, and business growth• Positively mentor junior account staff and other support team members to better contribute to daily success of client communication and internal workflow• Proactively lead an internal pitch to the leadership team to enhance the company benefits package for all employees

• Account Executive

  • May 2015 - Dec 2017

  • Collaboratively execute all creative assets for client’s annual convention with over 9,000 attendees – leading to an increase in sales and attendance year-over-year. Executions include theme development, pre-show materials and sales flyers, hotel branding, and signage for 150,000+ square feet show floor.• Successfully initiated peer-to-peer fundraising programs and managed creative executions for multiple fundraising events for the ALS Association of Wisconsin to help move the financial needle and build awareness within the community



RocketLawnchair

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive / Demand Generation Strategist

  • Jun 2013 - Apr 2015

  • Successfully developed integrated demand generation programs for multiple clients with responsibilities including development of digital and direct mail collateral, creation of landing pages, call guide development, caller training materials, coordination of target prospect lists, daily project management, and creation of results report with observations and recommendations • Efficiently managed inbound marketing automation programs (utilizing HubSpot) to provide content that catered to each persona and pulled prospects toward meaningful interactions with a sales representative• Creatively worked with client teams and internal research resources to develop content strategy, email workflows, buyer personas, target keywords, social media plans as well as call-to-action teasers throughout the website to drive traffic• Performed detailed analysis of all available metrics for each campaign to identify areas for improvement and integration points • Effectively organized primary and secondary research initiatives with responsibilities including scheduling phone interviews, coordinating transcription services and interview summaries, programming online surveys, analyzing results and creating final reports



GE HealthCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Communications Specialist - Education Services (Contract Position)

  • Jun 2012 - Jun 2013

  • Managed trade show planning with responsibilities including coordination of vendors, event logistics, conference attendance, and relationship building with potential prospects• Worked collaboratively to develop web-based tools to identify training gaps present for facilities through comprehensive data analysis• Performed detailed analysis of existing prospect data leading to improved metrics for further marketing communications• Wrote creative monthly marketing newsletters for clinical education program to highlight relevant topics and entice purchase• Created and maintained internal web pages to increase global education information sharing capabilities• Involved in creation of placeholder education web pages and content development guide to assist global leaders in organization of their educational content and create consistency in user experience



Tilt Theory, LLC.

• Field Marketing Manager - Three Olives Vodka (Proximo Spirits)

  • Jul 2010 - Jun 2012

  As a Tilt Theory Field Market Manager (FMM), I successfully worked very closely with the Wisconsin Proximo Spirits Director and Wirtz Beverage Sales team to further initial and repeat sales of Proximo Spirits' brands and successfully execute flawless events throughout Eastern & Central Wisconsin.Highlights: - Successfully booked, organized, staffed and launched six promotional Three Olives Vodka sampling programs resulting in over 1,000 promotional events and over 4,000 cases of product sold- Excelled in social media execution through a self-created market-specific Three Olives Vodka Facebook page that gained 3,579 active users, 506 new “likes”, and over 1000 interactions in a single month.- Tracked budget weekly to ensure 100% accuracy and effectiveness of funds spent- Hired, trained, managed and completed payroll for 30 promotional specialists statewide



Matrix Corporate Marketing/ European Australian Business Council

• Marketing Events Intern

  • Aug 2008 - Nov 2008

  Highlights: - Supported the nonprofit secretariat branch of the European Australian Business Council in developing and successfully executing corporate events aimed at building relationships with clients from diplomatic, chief executive, and boardroom levels- Researched, compiled, and organized logistics for the 2009 European Australian Business Council (EABC) Business Mission to Europe. - Effectively created, edited, and distributed event guests lists, invitations, table programs, briefs, and other event-related materials on multiple occasions



Caribou Coffee

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Intern

  • Jun 2007 - Jan 2008

  Highlights:- Assisted in coordination and successful execution of 20 statewide marketing promotions and community events - Effectively promoted positive brand image through customer relationship management - Provided extensive consulting to marketing team on feasibility of products and operational expectations - Developed Excel-based tracking system to ensure monitoring of distribution of marketing materials to the field- Partnered with marketing agencies to format and produce new designs for coupons and newspaper ad submissions