Experience

O'NEILL WETSUITS, LLC

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Ecommerce Channel Manager

  • May 2022 - Present



Trevco

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Ecommerce Category Manager

  • Feb 2021 - Feb 2022

  ▪Managing sales, sales strategy, marketing, and all related projects for an assigned category for multiple licenses/brands (NCAA, WB, Marvel/Disney, ViacomCBS, Hasbro, etc.) on Amazon and Walmart▪ Leveraging data to make key decisions for product lines, while thinking differently to bring innovation to listing/SEO/marketing content▪Building multiple brands in the licensed space – Grew the POD program for THERMOS from 100 SKUs to 5K SKU count in 10 months▪Worked with R&D to initiate new product launches for 10+ new products



The Boelter Companies

• United States
• Food and Beverage Services
• 300 - 400 Employee

• Demand Generation Specialist

  • Jun 2019 - Mar 2020

  ▪ Conducted market research on competitor trends in the marketplace and presented to senior management, resulting in the development 15+ new product lines.▪ Developed and executed short- and long-term multi-channel campaigns, driving new leads and sales into the pipeline.▪ Analyzed data on product lines and events on profitability, and planning for new strategies on launching product lines▪ Relationship management with multiple retail partners and leagues (Fanatics.com, Walmart, NFL, MLB, NHL etc.).▪ Managed Social media platforms, and content creation/planning.

• E-Commerce Account Manager- Amazon

  • Jan 2017 - Jun 2019

  ▪ Managed Amazon Vendor Central for Anheuser-Busch and Boelter Brands which included managing daily Pos, catalogs and products, Amazon advertising, and inventory, pricing, etc.▪ Planned and executing Amazon advertising and promos for products.▪ Conducted product performance reviews and managing customer reviews to report to the ProductDevelopment team.▪ Launched and planned Amazon specific programs( i.e Prime Day, Mothers Day, Super Bowl)▪ Forecasted inventory plans for both Amazon accounts, and working with supply chain to make sure on time product restocking, and constructing pre-season style plans and flow of forecast



The Bon-Ton Stores, Inc.

• United States
• Retail
• 700 & Above Employee

• Vendor Coordinator

  • Aug 2015 - Jan 2017

  ▪ B2B relationship manager for multiple vendors (Ralph Lauren, Karen Kane, Under Armour, etc.)▪ Project manager responsible for drop-ship (AWS) for over 30 different vendors.▪ Researched market trends to ensure projects in the pipeline meet the needs of the marketplace▪ Work with cross-functional teams to ensure branding for product launches is aligned with the brands ▪ B2B relationship manager for multiple vendors (Ralph Lauren, Karen Kane, Under Armour, etc.)▪ Project manager responsible for drop-ship (AWS) for over 30 different vendors.▪ Researched market trends to ensure projects in the pipeline meet the needs of the marketplace▪ Work with cross-functional teams to ensure branding for product launches is aligned with the brands