Lauralie L.
Assistante relations presse et publiques at MARINE SERRE- Claim this Profile
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Allemand Elementary proficiency
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Français Native or bilingual proficiency
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Japonais Limited working proficiency
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Anglais Native or bilingual proficiency
Topline Score
Bio
Credentials
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JLPT N3
Japanese language profiency test 日本語能力試験Jan, 2020- Nov, 2024 -
Understanding Fashion : From Business to Culture
Institut Français de la ModeDec, 2019- Nov, 2024 -
Fashion and Sustainability
London College of Fashion, University of the Arts LondonNov, 2019- Nov, 2024 -
Digital Skills: Social Media
AccentureOct, 2019- Nov, 2024 -
Summer courses
ISI Japanese Language SchoolAug, 2018- Nov, 2024
Experience
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MARINE SERRE
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France
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Retail Apparel and Fashion
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1 - 100 Employee
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Assistante relations presse et publiques
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Apr 2023 - Present
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Magazine Uniform
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France
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Book and Periodical Publishing
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1 - 100 Employee
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Editorial Assistant
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Sep 2020 - Feb 2023
French independent print and online avant-garde fashion magazine-Developed the magazine in Asia, coordinated with our Chinese subsidiary and helped them reach 106k followers on Weibo -Produced 4 editorials for the 2021 exclusive Japanese issue in Japan-Coordinated with models, photographers, videographers, make-up artists, hairstylists and stylists to prepare fashion photoshoots -Assisted the editor-in-chief with content creation, styling and creative direction-Organized the launching events of three different issues with more than 300 guests -Represented the magazine with the editor-in-chief at fashion shows, press days and other networking events -Decided on story ideas and themes along with the editor-in-chief-Conducted interviews with celebrities and other industry professionals -Proofread articles and validated content produced by other interns Show less
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Creative Director Assistant
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Jun 2020 - Aug 2020
-Published content across all social media platforms including Instagram, Youtube and TikTok -Created moodboards for each upcoming photoshoot to share with the creative team and the 2020 media kit of the magazine -Organized photoshoots and events with the creative team-Supported the Creative director in quality checking of final predicting for photoshoots -Assisted in general copywriting, editing, proofreading and translation in English, French and Japanese
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Communication and influence assistant
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Sep 2022 - Jan 2023
Parisian luxury second hand store with customers such as Iris Law, Bella Hadid and Rose Bertram -Assisted the creative director with large projects, events and photoshoots -Organized the Paris Fashion week promotional events and elaborated the influencer and celebrity guest lists -Managed the social media schedule including posts and stories -Suggested and implemented new ideas and growth techniques to drive follower growth, increase reach and engagement on social media and develop brand awareness -Handled all customer inquiries coming via social media, kindly and ethically resolving 100% of issues -Searched for new influencers and VIPs in Europe and North America -Ensured all gifting to influencers ran smoothly -Monitored and reported on competitor activity and relevant industry trends Show less
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Jasmains
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France
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Apparel & Fashion
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1 - 100 Employee
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PR and Image assistant
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Mar 2022 - Aug 2022
Parisian emerging designer brand for maximalist fashion enthusiasts worn by Doja Cat, Megan Thee Stallion and Kali Uchis -Coordinated and oversaw all press requests on a daily basis (VIP placements and photoshoots) -Organized photoshoots (lookbooks, social media, e-commerce, campaigns) -Created moodboards for the creative director -Ensured all samples were booked out accordingly for shoots, internal projects and VIP placements -Monitored and extended the media contact database -Took care of the preparation, sending and follow-up of pieces -Suggested new influencers and celebrities in order to gain new customers Show less
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REC trends marketing
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France
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Research Services
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1 - 100 Employee
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Collaborator
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Jan 2018 - 2018
-Developed the marketing strategy for brands such as Chanel or Citadium along with the team during focus groups -Developed the marketing strategy for brands such as Chanel or Citadium along with the team during focus groups
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The Goat Agency
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Content creator
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May 2017 - Nov 2017
-Participated in the exclusive social networks program in collaboration with the brand New Look -Created digital content for the brand -Participated in the exclusive social networks program in collaboration with the brand New Look -Created digital content for the brand
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Education
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CY Cergy Paris Université
Master's, International Business -
同志社大学 Doshisha University
Bachelor's degree, International Communication -
University of Paris
Bachelor's degree, International exchanges -
Lycée des Graves
French high school diploma, High honors, International option