Lauralie L.

Assistante relations presse et publiques at MARINE SERRE
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Allemand Elementary proficiency
  • Français Native or bilingual proficiency
  • Japonais Limited working proficiency
  • Anglais Native or bilingual proficiency

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Credentials

  • JLPT N3
    Japanese language profiency test 日本語能力試験
    Jan, 2020
    - Nov, 2024
  • Understanding Fashion : From Business to Culture
    Institut Français de la Mode
    Dec, 2019
    - Nov, 2024
  • Fashion and Sustainability
    London College of Fashion, University of the Arts London
    Nov, 2019
    - Nov, 2024
  • Digital Skills: Social Media
    Accenture
    Oct, 2019
    - Nov, 2024
  • Summer courses
    ISI Japanese Language School
    Aug, 2018
    - Nov, 2024

Experience

    • France
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Assistante relations presse et publiques
      • Apr 2023 - Present

    • France
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Assistant
      • Sep 2020 - Feb 2023

      French independent print and online avant-garde fashion magazine-Developed the magazine in Asia, coordinated with our Chinese subsidiary and helped them reach 106k followers on Weibo -Produced 4 editorials for the 2021 exclusive Japanese issue in Japan-Coordinated with models, photographers, videographers, make-up artists, hairstylists and stylists to prepare fashion photoshoots -Assisted the editor-in-chief with content creation, styling and creative direction-Organized the launching events of three different issues with more than 300 guests -Represented the magazine with the editor-in-chief at fashion shows, press days and other networking events -Decided on story ideas and themes along with the editor-in-chief-Conducted interviews with celebrities and other industry professionals -Proofread articles and validated content produced by other interns Show less

    • Creative Director Assistant
      • Jun 2020 - Aug 2020

      -Published content across all social media platforms including Instagram, Youtube and TikTok -Created moodboards for each upcoming photoshoot to share with the creative team and the 2020 media kit of the magazine -Organized photoshoots and events with the creative team-Supported the Creative director in quality checking of final predicting for photoshoots -Assisted in general copywriting, editing, proofreading and translation in English, French and Japanese

    • Communication and influence assistant
      • Sep 2022 - Jan 2023

      Parisian luxury second hand store with customers such as Iris Law, Bella Hadid and Rose Bertram -Assisted the creative director with large projects, events and photoshoots -Organized the Paris Fashion week promotional events and elaborated the influencer and celebrity guest lists -Managed the social media schedule including posts and stories -Suggested and implemented new ideas and growth techniques to drive follower growth, increase reach and engagement on social media and develop brand awareness -Handled all customer inquiries coming via social media, kindly and ethically resolving 100% of issues -Searched for new influencers and VIPs in Europe and North America -Ensured all gifting to influencers ran smoothly -Monitored and reported on competitor activity and relevant industry trends Show less

    • France
    • Apparel & Fashion
    • 1 - 100 Employee
    • PR and Image assistant
      • Mar 2022 - Aug 2022

      Parisian emerging designer brand for maximalist fashion enthusiasts worn by Doja Cat, Megan Thee Stallion and Kali Uchis -Coordinated and oversaw all press requests on a daily basis (VIP placements and photoshoots) -Organized photoshoots (lookbooks, social media, e-commerce, campaigns) -Created moodboards for the creative director -Ensured all samples were booked out accordingly for shoots, internal projects and VIP placements -Monitored and extended the media contact database -Took care of the preparation, sending and follow-up of pieces -Suggested new influencers and celebrities in order to gain new customers Show less

    • France
    • Research Services
    • 1 - 100 Employee
    • Collaborator
      • Jan 2018 - 2018

      -Developed the marketing strategy for brands such as Chanel or Citadium along with the team during focus groups -Developed the marketing strategy for brands such as Chanel or Citadium along with the team during focus groups

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Content creator
      • May 2017 - Nov 2017

      -Participated in the exclusive social networks program in collaboration with the brand New Look -Created digital content for the brand -Participated in the exclusive social networks program in collaboration with the brand New Look -Created digital content for the brand

Education

  • CY Cergy Paris Université
    Master's, International Business
    2021 - 2022
  • 同志社大学 Doshisha University
    Bachelor's degree, International Communication
    2020 - 2021
  • University of Paris
    Bachelor's degree, International exchanges
    2018 - 2021
  • Lycée des Graves
    French high school diploma, High honors, International option
    2016 - 2017

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