Laura Herrera
CPQ Product Marketing Coordinator at CAS Software AG- Claim this Profile
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German Full professional proficiency
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Credentials
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Content Marketing for Social Media
DomestikaMar, 2021- Nov, 2024 -
Creative Copywriting for Entrepreneurs
DomestikaJan, 2021- Nov, 2024
Experience
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CAS Software AG
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Germany
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Software Development
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200 - 300 Employee
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CPQ Product Marketing Coordinator
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Jun 2022 - Present
- Conceptualize and execute marketing campaigns in collaboration with the central marketing department - Work together with sales and account management to develop relevant marketing strategies, including customer and prospect marketing - Collaborate with external agencies to optimize search engine advertising (SEA) activities - Support marketing efforts through search engine optimization (SEO) - Content management, and creation for the product Merlin CPQ LinkedIn channel - Create briefings for various videos - Manage customer references in collaboration with account management - Create various marketing materials for sales - Work on the relaunch of the product website with new product names - Conduct constant website maintenance and create landing pages as needed - Organized and planned events for customers as well as prospects - Support product internationalization with various strategies and marketing materials Show less
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Visionärsfabrik
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Germany
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Advertising Services
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1 - 100 Employee
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Werkstudentin Marketing
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Mar 2022 - May 2022
- SEO optimized texts and product comparison texts - Business development ideas and concept for a coworking space - Concept and ideation for a satellite website offering a specific service of the marketing agency - SEO optimized texts and product comparison texts - Business development ideas and concept for a coworking space - Concept and ideation for a satellite website offering a specific service of the marketing agency
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Kamedi GmbH
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Germany
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Medical Equipment Manufacturing
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1 - 100 Employee
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Marketing & Business Development Assistant
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Jan 2021 - Sep 2021
- Support internationalization processes: - Research Market entry possibilities - Market research for distribution channels - Influencers research for market growth in different countries - Sustainability approaches research - Support internationalization processes: - Research Market entry possibilities - Market research for distribution channels - Influencers research for market growth in different countries - Sustainability approaches research
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ITK Engineering
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Assistant for the Industrial Solutions and Smart Products Business Unit
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Oct 2020 - Jun 2021
- Develop marketing campaigns to promote digital transformation services for SMEs - Market research for the digital transformations needs of SMEs - Customer-centric business models for new portfolio services - Develop marketing campaigns to promote digital transformation services for SMEs - Market research for the digital transformations needs of SMEs - Customer-centric business models for new portfolio services
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Karlsruhe Institute of Technology (KIT)
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Germany
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Higher Education
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700 & Above Employee
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International Students Office Assistant
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Nov 2020 - Dec 2020
- Support incoming international students - Support incoming international students
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ITK Engineering
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Market Research and Business development Assistant Product Area Automotive
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Nov 2019 - Jul 2020
- Market Research in the e-mobility sector with an emphasis on power electronics - Market Research in the e-mobility sector with an emphasis on power electronics
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ITK Engineering
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Intern
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Oct 2018 - Feb 2019
- Support in the planning process of various events for company employees - Event managing for a sponsoring corporate event - Organized and managed the corporate donations efforts - Support the marketing department - Support in the planning process of various events for company employees - Event managing for a sponsoring corporate event - Organized and managed the corporate donations efforts - Support the marketing department
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Reutlingen University
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Germany
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Higher Education
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100 - 200 Employee
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Undergraduate Research Assistant Sub-Saharan Africa Markets
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Jun 2017 - Dec 2017
- Research for business models development in Sub-Sahara Africa - Analyze different sectors especially FMCG and Consumer electronics - The impact of culture on different business departments, differences in Europe and Sub-Sahara Africa - Sales growth measures in Sub-Sahara Africa - Transcriptions of interviews with respective experts - Research for business models development in Sub-Sahara Africa - Analyze different sectors especially FMCG and Consumer electronics - The impact of culture on different business departments, differences in Europe and Sub-Sahara Africa - Sales growth measures in Sub-Sahara Africa - Transcriptions of interviews with respective experts
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Bosch Sensortec GmbH
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Germany
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Semiconductor Manufacturing
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500 - 600 Employee
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Marketing and Project Management Assistant
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Jun 2017 - Nov 2017
- Developed use cases for new products - Create advertising materials for new products (e.g: Case studies, one-pagers) - Assisted in the market entry planning process - Developed a proposal concept for the presentation of new products at the CES 2018 - Developed use cases for new products - Create advertising materials for new products (e.g: Case studies, one-pagers) - Assisted in the market entry planning process - Developed a proposal concept for the presentation of new products at the CES 2018
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Flix
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Germany
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Travel Arrangements
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700 & Above Employee
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Travel experience intern
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Aug 2016 - Jan 2017
- Managed a B2B Online Shop - Monthly reporting for different KPI sales from the online-shop - Quotation requests and providers cost-quality analysis - Surveys conception and analysis for internal products - Managed a B2B Online Shop - Monthly reporting for different KPI sales from the online-shop - Quotation requests and providers cost-quality analysis - Surveys conception and analysis for internal products
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Hollister Co.
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United States
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Retail
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700 & Above Employee
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Sales Assistant
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Nov 2011 - Jun 2012
- Customer assistance - Inventory and merchandise management assistant - Customer assistance - Inventory and merchandise management assistant
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Education
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2019 - 2022
Hochschule Karlsruhe (HKA) / University of Applied Sciences
Master of Science - MS, Technology entrepreneurship - Major in Startups -
2015 - 2019
ESB Business School, Reutlingen University
Bachelor of Applied Science (B.A.Sc.), International Business -
2019 - 2019
Donghua University
Shanghai Summer School, Business and culture -
2018 - 2018
National Chiao Tung University
Exchange Semester, Business Administration and Management, General
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