Laura Gustafson
Sr. Customer Success Specialist at Forrester- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Lisa Bisson
When I worked with Laura she was a rising star! She had great energy, enthusiasm and motivation. She was clearly destined for success. As I follow her career I continue to be impressed with her industry knowledge, her writing skills and her insight. I follow her! Laura has both a great work ethic and strong skill set making her an asset to any team or company. I miss having her next door to brainstorm and strategize with. So glad we still keep in touch.
Lisa Bisson
When I worked with Laura she was a rising star! She had great energy, enthusiasm and motivation. She was clearly destined for success. As I follow her career I continue to be impressed with her industry knowledge, her writing skills and her insight. I follow her! Laura has both a great work ethic and strong skill set making her an asset to any team or company. I miss having her next door to brainstorm and strategize with. So glad we still keep in touch.
Lisa Bisson
When I worked with Laura she was a rising star! She had great energy, enthusiasm and motivation. She was clearly destined for success. As I follow her career I continue to be impressed with her industry knowledge, her writing skills and her insight. I follow her! Laura has both a great work ethic and strong skill set making her an asset to any team or company. I miss having her next door to brainstorm and strategize with. So glad we still keep in touch.
Lisa Bisson
When I worked with Laura she was a rising star! She had great energy, enthusiasm and motivation. She was clearly destined for success. As I follow her career I continue to be impressed with her industry knowledge, her writing skills and her insight. I follow her! Laura has both a great work ethic and strong skill set making her an asset to any team or company. I miss having her next door to brainstorm and strategize with. So glad we still keep in touch.
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Experience
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Forrester
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Belgium
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Veterinary Services
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Sr. Customer Success Specialist
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Oct 2019 - Present
I've had two Customer Success positions with increasing responsibility: Senior Customer Success Specialist: From January 2021-Current As a Sr. Customer Success Specialist I'm responsible for nurturing a prescriptive client experience by aligning research products, analysts, benchmarks, and resources to meet the changing needs of my clients in the Age of the Customer. I provide comprehensive reporting and analysis for client engagement and retention. I create personalized newsletters to target and address industry changes, trending data and frameworks, and encouragement of future event participation. I work strategically with account team members to ensure our clients' needs are met in an efficient, timely, and considerate manner. Customer Success Specialist II: From October 2019-January 2021 As a Customer Success Specialist, I was responsible for supporting the strategic and prescriptive deployment of our advisory deliverables in each client's journey. I provided reporting and analysis for client engagement to understand the effects of changes happening in their respective workplaces. I helped build and maintain relationships with business executives and mapped out solutions to support their needs. Show less
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UMH, United Methodist Homes
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Non-profit Organizations
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Development and Marketing Specialist
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Apr 2018 - Jul 2019
I had two positions with evolving responsibility: Development And Marketing Associate: October 2019-July 2019 As a development and marketing associate, I maintained and updated our donor management platform to accurately track community outreach efforts. I nurtured donor relationships through proactive communication efforts via mass mailings, phone calls, and email. I created event and workshop marketing material through Adobe Photoshop. I met with our marketing department on a weekly basis to discuss marketing efforts, events, leads, and website retention. I contributed to campus event planning. I worked with colleagues to orchestrate campus-wide lead nurturing and lead generating events. I helped lead our 50th Anniversary community event that had over 300 participants which led to traction in lead pipeline. Community Sales Liaison: April 2018-July 2019 As a sales liaison, I managed sales processes from initial inquiry to closing by mentoring families on senior care options. I developed client profiles within our CRM (Customer Relationship Management) system. I participated in weekly sales meetings to discuss strategic planning and customer acquisition. I helped coordinate internal campus moves from short term rehabilitation department to assisted living community. I created meaningful lead nurturing events and community promotions. I referred to HubSpot to track consumer activity on website and email campaigns. Show less
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H3 Pet Supply
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United Kingdom
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Capital Markets
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1 - 100 Employee
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Product Marketing Associate/ Store Supervisor
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Dec 2014 - Apr 2018
As a store manager, I provided thorough customer education regarding our holistic approach to animal care. Using my product knowledge, I created effective POS displays that drove a positive increase in sales. I maintained strong customer relationships through value-added services. We held cat adoption events on weekends, which created empathetic and heartfelt experiences for us and our customers. I was committed to all managerial responsibilities such as opening and our closing store, cash handling, and customer relations. Show less
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Save a Suit
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Public Relations Contributor
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Aug 2015 - Dec 2015
I actively managed and posted on organization’s Facebook, Instagram, Twitter and Pinterest profiles to gain a strong online presence and community following. I helped organize events that provided suits and services to over 100 veterans. I wrote and distributed press releases for events for news station coverage. I designed and implemented an inventory management system to improve timeliness of clothing selection. I actively managed and posted on organization’s Facebook, Instagram, Twitter and Pinterest profiles to gain a strong online presence and community following. I helped organize events that provided suits and services to over 100 veterans. I wrote and distributed press releases for events for news station coverage. I designed and implemented an inventory management system to improve timeliness of clothing selection.
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J.Crew
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Leading Cashier
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Sep 2012 - Nov 2014
I influenced sales productivity by nurturing relationships between consumers and the international brand to ensure a positive retail experience. I worked overtime to help maintain store cleanliness, attractive visual displays and signage throughout the store. I captured useful client information during interactions, emphasized brand promotions, special offers, and add-on services such as tailoring services and gift wrapping during the holiday season. I influenced sales productivity by nurturing relationships between consumers and the international brand to ensure a positive retail experience. I worked overtime to help maintain store cleanliness, attractive visual displays and signage throughout the store. I captured useful client information during interactions, emphasized brand promotions, special offers, and add-on services such as tailoring services and gift wrapping during the holiday season.
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News 12 Connecticut
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Freelance Writer
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Feb 2014 - May 2014
I utilized our AP Essential News Production System for proper news making etiquette. I wrote news scripts for anchors using succinct writing, editing and proofreading skills. I reported directly to news producers for clarity and met competitive deadlines. I worked firsthand with other freelancers to hone in on my broadcast-writing skills. I utilized our AP Essential News Production System for proper news making etiquette. I wrote news scripts for anchors using succinct writing, editing and proofreading skills. I reported directly to news producers for clarity and met competitive deadlines. I worked firsthand with other freelancers to hone in on my broadcast-writing skills.
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Education
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Southern Connecticut State University
Bachelor of Science (B.S.), Journalism