Laura Hoeltzenbein

Senior Producer at Certain Affinity
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • German Native or bilingual proficiency
  • French Elementary proficiency

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Experience

    • United States
    • Computer Games
    • 100 - 200 Employee
    • Senior Producer
      • Aug 2022 - Present

    • Canada
    • Computer Games
    • 300 - 400 Employee
    • Production Manager - Splinter Cell
      • Mar 2022 - Aug 2022

      Production Manager for Level Design and Level Art teams.

    • Production Manager - Far Cry 6 Post Launch
      • Jan 2021 - Aug 2022

      Production Manager for Level Design team on Live Events Mission, Far Cry 6 Post Launch • High-level planning for Level Design Missions team on Post Launch, including roadmaps and scope vs. capacity planning• Support of three direct reports, conducting weekly 1:1s, providing conflict resolution support, coaching and performance feedback • Provide team with focus by allocating tasks through sprint planning and sorting priorities, monitoring progress, and addressing dependencies or setbacks• Regular sync ups with other managers to ensure teams’ timelines align and priorities get raised to solve blockers• Running of regular Mission reviews with Direction, including converting feedback into action items and follow up • Leading of daily stand ups to check in with team on status and morale • Work closely with Direction and User Research team to translate Playtest feedback into action items to increase quality of our content Show less

    • Production Manager - Far Cry 6
      • Oct 2018 - Aug 2022

      Production Manager, Co-Development team on Far Cry 6• Participate in determining the worldwide co-development strategy between the lead studio in Toronto, and partner studios in Montreal, Kyiv, Berlin and Shanghai • Establish mandates, objectives and deliverables for work produced in partner studios • Responsible for ensuring that lead studio creative vision and production direction are properly communicated to co-development partners throughout production cycle, specifically for Kyiv and Shanghai teams • Schedule, plan and execute regular game content reviews and meetings with lead studio directors and partners • Identify, track and manage cross-studio tasks and dependencies • Coordinate with User Research and partner teams to plan and set objectives for regular usability and player appreciation tests • Escalate resource and staffing risks in partner studio to senior production team in Toronto• Ensure satisfaction of co-development experience, by conducting regular check-ins and facilitating resolution of any conflicts that may arise Show less

    • Production Coordinator
      • Jun 2018 - Oct 2018

      Far Cry 6

    • Production Coordinator - Starlink
      • Jan 2018 - Jun 2018

      Starlink: Battle for Atlas- Management of AI programming, GP programming, VFX, and Animation teams

    • Production Coordinator - Far Cry 5
      • Apr 2016 - Jan 2018

      Far Cry 5Main responsibilities: - Assist in sprint planning meetings for quest and narrative teams in which workload for dev team members is organized and prioritized - Help team achieve their objectives by holding consistent scheduled 1:1 meetings with individual dev team members to update tasks in JIRA and identify follow-up needs- Responsible for setting up, daily upkeep and sending out bi-weekly burndown charts to help with scope assessment - Keep milestone roadmaps up-to-date for quest teams upon request of Associate Producer - Advanced in JIRA by being in charge of all task creation, creation of various dashboards and filters for all teams - Facilitate information flow by being in charge of scheduling, note-taking, task creation as well as follow-up for game reviews and meetings - Develop a strong understanding of production workflows and dependencies by being present and in charge of task creation for game reviews, cross-disciplinary meetings and daily-stand ups - Create and uphold complex floorplan for entire game dev team during several moves - In charge of coordinating devkits with IT for all team members and keeping Producer informed for budget updates - Point of contact for legal approval requests - Help build a collaborative spirit for the team by planning and executing end of sprint team meetings as well as all team social gatherings Show less

    • Communications Advisor
      • Jan 2014 - Mar 2016

      External Communications: - Collaborate with media outlets to ensure positive press- Assist key media spokespeople in interviews and external speaking opportunities- Key power user for Cision and media monitoring for Ubisoft studios across Canada- Management and content creation for Ubisoft Toronto external websiteInternal Communications: - Develop strategic plans with HR team to ensure retention and recruitment- Responsible for cultivating and executing strategic plans to maintain studio culture- Drive content management strategy for internal communications Event Planning- Full planning and execution of internal events with significant budgets for over 500 guests- Guarantee of all events exceeding expectations for over 95% attending guests Social Media- Assist in social media communications plan for Ubisoft Toronto platforms- Develop Ubisoft Toronto LinkedIn presence Show less

    • Communications Coordinator
      • Jul 2012 - Jan 2014

      External Communications:- Develop relationship with Canadian tech, gaming and business media- Writing of corporate press releases and pitching of media to secure media coverage- Train team members on Cision and help lead media monitoring strategy for Ubisoft studios across CanadaInternal Communications:- Act as liaison with production and support teams to ensure communications are disseminated - Responsible for intranet site management, content creation,and distribution of weekly studio newsletterEvent Planning:- Lead on studio external and internal events from concept to execution Corporate Social Responsibility:- Aid in development and implementation of CSR initiatives in-line with the Ubisoft Toronto vision Show less

    • Communications Intern
      • May 2012 - Jul 2012

      - Developed a comprehensive understanding of the Ubisoft brand- Writing of material for a variety of audiences paying close attention to tone - Tracking of press coverage - Planning and execution of internal events

Education

  • Humber College
    Certificate of Achievement, Project Management
    2015 - 2017
  • Humber College
    Postgraduate Certificate (Honours), Public Relations
    2011 - 2012
  • University of Toronto - Innis College
    Bachelor of Arts (Honours), Sociology and Equity Studies
    2007 - 2011

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