Laura Harris
Manager, Marketing Strategy - Water Treatment at Franklin Electric- Claim this Profile
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Bio
Experience
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Franklin Electric
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Manager, Marketing Strategy - Water Treatment
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Nov 2021 - Present
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Marketing Strategist - PHVAC
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Mar 2021 - Nov 2021
Fort Wayne, Indiana, United States I set the strategic marketing plan for my business segments, handle trade show coordination and execution, and work with the product management and sales teams to ensure the right messaging and strategy are communicated. I had a large part in a rebranding effort as well and handled presenting and communicating that brand and promise to both internal and external stakeholders.
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Boyden & Youngblutt - Marketing & Advertising Agency
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Mar 2020 - Mar 2021
Fort Wayne, Indiana Area I helped clients strategize and prioritize marketing and advertising projects (both traditional and digital) while staying on-topic and on-budget. I'm very detailed in managing multiple projects at a time and ensure the utmost in quality while being mindful of deadlines. I believe relationships are the most important part of business.
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WaterFurnace International
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United States
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Renewable Energy Semiconductor Manufacturing
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100 - 200 Employee
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Marketing Project Manager
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Apr 2015 - Mar 2020
While maintaining the workload of my previous Marketing Specialist position, I am now promoted to Marketing Project Manager and hold a greater responsibility for the projects of the department. I coordinate product and service launches as well as maintain the day-to-day projects like brochure, website, and promotion creation and updates. I also have a managerial role when it comes to event planning for the annual sales meeting and dealer incentive trips. I continue to manage the company's… Show more While maintaining the workload of my previous Marketing Specialist position, I am now promoted to Marketing Project Manager and hold a greater responsibility for the projects of the department. I coordinate product and service launches as well as maintain the day-to-day projects like brochure, website, and promotion creation and updates. I also have a managerial role when it comes to event planning for the annual sales meeting and dealer incentive trips. I continue to manage the company's print, PR, and trademark coordination as well as the added responsibility of social media maintenance. I continue to be the main marketing contact for the sales teams and customers and have a hand in the implementation of the company's CRM, Salesforce as well.
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Marketing Specialist
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Jan 2010 - Mar 2020
I manage many projects and tasks on a daily basis, so no day is exactly like another. I'm responsible for assigning and following up on leads generated from various websites and media. I also coordinate printed materials between WaterFurnace and our print vendor and am the media contact for the company. I write lots of copy for brochures, websites, and corporate emails as well as copy editing all current literature. I handle event planning and coordinate annual sales meetings as well as dealer… Show more I manage many projects and tasks on a daily basis, so no day is exactly like another. I'm responsible for assigning and following up on leads generated from various websites and media. I also coordinate printed materials between WaterFurnace and our print vendor and am the media contact for the company. I write lots of copy for brochures, websites, and corporate emails as well as copy editing all current literature. I handle event planning and coordinate annual sales meetings as well as dealer incentive trips. I'm constantly on the look-out for product submissions and handle the coordination of the company's press releases and trademarks. Dealer and sales force support are both daily aspects of my position as well.
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Customer Service Representative
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Apr 2008 - Jan 2010
I work specifically with WaterFurnace residential dealers to assist them in ordering the geothermal units, parts, and accessories they need to complete contracted work. I am also the back-up contact for distributers and the order entry CSR on the commercial side of the company.
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Angi
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Software Development
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700 & Above Employee
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Member Services
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Jul 2007 - Apr 2008
I received incoming calls from members, took reports, sold memberships, updated member info, trained others, and recommended service providers for work around the home, lawn, and car.
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Front-of-House Manager
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Jun 2002 - Jul 2007
I opened the Fort Wayne, IN store as a server and was promoted to Front-of-House Manager one and a half years later. I was responsible for training servers and bussers, assigning cleaning duties, enforcing closing rules, scheduling bussers, batching out credit card machines, balancing cash drawer, depositing nightly batches, ensuring customer satisfaction, and ensuring food quality. I also closed that store down four years after it opened due to lack of business. I then moved to Indianapolis… Show more I opened the Fort Wayne, IN store as a server and was promoted to Front-of-House Manager one and a half years later. I was responsible for training servers and bussers, assigning cleaning duties, enforcing closing rules, scheduling bussers, batching out credit card machines, balancing cash drawer, depositing nightly batches, ensuring customer satisfaction, and ensuring food quality. I also closed that store down four years after it opened due to lack of business. I then moved to Indianapolis and worked at the busiest store there. I was again promoted to Front-of-House Manager. Show less
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Education
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Indiana University-Purdue University at Fort Wayne
BGS, General Studies w/Minor in Communications -
University of Saint Francis
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Crestview High School