Laura Snider
Co-Founder - UX Design Strategist at Puddleshaker- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Credentials
-
Certified Associate Project Manager (Candidate)
PMISep, 2016- Nov, 2024 -
WHIMIS
WHIMISSep, 2011- Nov, 2024
Experience
-
Design.local
-
Canada
-
Design Services
-
1 - 100 Employee
-
Co-Founder - UX Design Strategist
-
Nov 2019 - Present
Puddleshaker is a network of design thinkers from a variety of disciplines in KW that are collaborating to solve problems for not-for profits, organizations, and business initiatives to make stronger community connections and viable design solutions.We believe ..Learning and professional growth is directly related to each otherPeople at all levels and points in their career can benefit from opportunities to collaborate and learn from different people and challengesWe should be shaping the focus of continuous learning in a way that can benefit both ourselves and our communitiesWe can identify better opportunities through new methods of collaboration and networkingAnyone can be an innovator, you just need the right problem to solve
-
-
-
Covidhealth
-
Canada
-
Civic and Social Organizations
-
Head Of Marketing
-
Mar 2020 - Present
- Fulfill main marketing role and help spread a marketing culture within the non profitanalyze revenue efficiency and the churn of the donor portfolio- Ensure all external communication pieces contain a consistent brand imagenew revenue-generating ideas: create and implement programs, analyze cost/benefits- Identify and drive donor research needs (shadow fundraisers to get ideas for new promotional items for donors, meet with clients to understand obstacles in the industry)- Predictive modelling to identify ideal targets- Liaise with external suppliers (ad agencies, production houses, etc)
-
-
-
-
Gallery Shows
-
Nov 2012 - Present
2016 Conversational Partner Nuit Blanche Toronto, ON2016 Zenith University of Waterloo Art Gallery2016 Member Show The Artery University of Waterloo2015 Composition The Artery University of Waterloo 2015 Excavations The Artery University of Waterloo 2015 #FFWR Collective Identity theMuseum Kitchener 2015 Night/Shift Kitchener Waterloo Art Gallery2014 Divergent Identities The Artery University of Waterloo2014 42 The Artery University of Waterloo2012 Mixed Media/Sculpture The Artery University of Waterloo2012 Brush with Art Various Locations
-
-
-
-
UI/UX Designer (Web Based Special Projects): Wilfrid Laurier University
-
Jan 2019 - Apr 2019
Wilfred Laurier University - New sign-on design and special report template for the content management system (CMS) to be used by all faculties and staff- Implement web brand standards by creating a style guide (Google’s Material Design)maintaining Accessibility for Ontarians with Disabilities Act (AODA) and Wilfred Laurier University Accessibility Web Standards- Lead and develop user testing- Work closely with Developers, Graphic Designers, Communication and Marketing departments to fulfill both internal and external stakeholder needs- Create custom Content Management System (CMS) for special reportsNew Single Sign On (SSO) skin
-
-
Lead UI Designer (Mobile Development) : Capco
-
Oct 2018 - Jan 2019
CAPCO- Document previous versions of the mobile application to wireframe prototypes to be tested by UX Designers- Develop and implement mobile style guide that adheres to AODA- Work within an agile team to create a truly native application using Google Material Design and Apple HIG- Work with Product Owners, Business Analysts and Business System Analysts to help develop and refine business and design requirements
-
-
-
Viessmann
-
Renewable Energy Semiconductor Manufacturing
-
700 & Above Employee
-
Digital Managing Strategist : Viessmann Manufacturing Inc
-
Feb 2018 - Oct 2018
Viessmann Manufacturing Inc- Migrating native app (VitoApp) to a web-based app (V-Orange)- Researching and developing User Experience for V-Orange- Working with a Data Specialist to create comprehensive data sets to be used in SAP and Salesforce- Recommendation and implementation of internal digital workflows to address company needs and recommendations from corporate (Germany)- Creating the User Interface for new North American product Vitotrans 300- Creation of digital and traditional media campaign for B2C "reThink Heating"- Management and update of the rewards programwww.viessman.ca
-
-
-
IBM
-
United States
-
IT Services and IT Consulting
-
700 & Above Employee
-
Product Designer: Cognitive Marketing
-
Apr 2017 - Sep 2017
- Use cognitive marketing and Watson AI to design and develop a product in the feild of post secondary education- Collaborating with a team of designers, engineers, content strategists and developers to create a product end to end-create personas, user journey maps, business model canvas , wireframing, low fidelity prototyping, interactive prototyping- user research and data analysis to develop user experience(UX) and user interfaces(UI)- bi-weekly sprints and playback presentations
-
-
-
University of Waterloo
-
Canada
-
Higher Education
-
700 & Above Employee
-
Research Project Coordinator
-
Jan 2015 - Jan 2017
- Project Assistant for Jane Tingley's IoT "anyWare" project- Employee Management including hours, correspondence, grievances - Finance Management: Budgeting and managing grants (SSHRC, CAC), expense reports, - Co-ordinating employee travel, conferences, design thinking sessions- prototype research and development - Testing engagement- ensure that the project remains within the parameters of the University of Waterloo guidelines and other funding bodies
-
-
Data and Cataloging Assistant: Fine Arts Visual Library
-
Jan 2013 - Jan 2015
- Identify and create data points for users to search visual library - Cross-reference print(traditional carousel slides) slides with digital slides to update form field for seamless usability- Digitize and catalog new art pieces (photographs of works, prints, print media, digital media, films, books)- Audit previously inputed data to reflect new form fields and workflows.
-
-
-
-
Art Instructor
-
Jun 2014 - Jan 2017
- Design and implement curriculum to a variety of age groups (4- adult) in a variety of medium (print, paint, draw, sculpt, installation)- Develop and implement marketing campaign for potential student engagement- Manage and invoice for classes- Visiting art instructor for the Waterloo Regional District School Board (WRDSB) - Design and implement curriculum to a variety of age groups (4- adult) in a variety of medium (print, paint, draw, sculpt, installation)- Develop and implement marketing campaign for potential student engagement- Manage and invoice for classes- Visiting art instructor for the Waterloo Regional District School Board (WRDSB)
-
-
-
-
Marketing Coordinator
-
May 2015 - Sep 2015
- Brand ambassadorship and relationship building- Promote Grand Social (Arts and Culture Social Platform)- Community research and collection of cultural asset data- Setting up promotional materials - Represent Grand social at arts and culture functions. - Brand ambassadorship and relationship building- Promote Grand Social (Arts and Culture Social Platform)- Community research and collection of cultural asset data- Setting up promotional materials - Represent Grand social at arts and culture functions.
-
-
Education
-
2016 - 2017
University of Waterloo: School of Interaction Design and Business
Masters of Digital Experience Innovation, Masters of Digital Experience Innovation -
2010 - 2016
University of Waterloo
Bachelor of Fine Arts (B.F.A.), Fine and Studio Arts
Community
