Laura Gent Felker

Member Board Of Directors at GlobalMindED
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Languages
  • Russian -

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Fatima Gousia

Laura is the data guru and exceptionally talented when it comes to creating and communicating the analytics and data strategy. Laura was one of my key stakeholders in a program at Salesforce and she was nothing short of exceptional, dedicated, comprehensive and immaculate with her approach to both the program and her key counterparts. She was vigilant, communicated effectively and provided many solutions to messy problems. She is an asset and truly an exceptional leader with an authentic charm that makes Laura "The Laura"!

Allen Bui

Laura received her manager role a few months after I first started at Salesforce and with zero experience as a manager at the time, she has done an exceptional job in managing me. Her laid-back management style helped me ease into my job, and she is always understanding of unforeseen circumstances. Laura ensures that I am well equipped with the tools I need in order to be successful at my role, she pushes the boundaries and challenges me to come up with creative ways to solve complex business problems. I’ve learned so much by being under her wing this past year, and I feel very fortunate to have found a manager who is compassionate about my well-being both inside and out of the workforce. Any employee would be lucky to have Laura as a manager.

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Credentials

  • Salesforce Ohana Culture
    Salesforce Trailhead

Experience

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Member Board Of Directors
      • Oct 2021 - Present
    • United States
    • Software Development
    • 700 & Above Employee
    • Director, Data Insights and Scalability
      • Aug 2020 - Present

      **Leads insights and analytics organization with 4 pillars (Risk Insights, Business Insights, Data Engineering, and Data Strategy / Literacy) to help support internal Revenue Operations processes, Sales, and internal business partners to help the organization operationally scale and mitigate risk through data**Partners with 150+ internal stakeholders across finance, enterprise data management, and business technology to deliver appropriate data models and enterprise data decisions **Drives Finance Foundation Infrastructure Program (a corporate strategic initiative) as a champion / thought leader encompassing the entire end to end data supply chain process to build a scalable data model for the finance organization **Supports 250+ Dashboards and 400 data integrations to help fuel the organization to derive trends, support evolving data needs for auditing, executive management reporting, and front-line management reporting **Rolled out Revenue Operation Data Programming to 900 person organization to enhance data literacy, dashboarding, and data-driven decision making (Revenue Operations Data Community)**Evaluates and builds technology architecture across data organization by evaluating best in class and cost effective solutions (technologies organization implemented includes: Alteryx, Tableau, Tableau Prep, Snowflake, Python, CRM Analytics, Marketing Cloud)

    • Senior Manager, Data Insights and Scalability
      • Aug 2018 - Aug 2020

      • Collaborates across multiple organizations with 40+ business partners across 9 different global sites in order to collect metrics, drive data infrastructure improvements, deliver analytics / service cloud projects• Manages Support Strategy and Service Cloud programs across 350+ person organization supporting 20K sales people to be the best in class service organization leveraging: Service Cloud Technologies, AI BOTs, Machine Learning and Automation• Runs Quarterly Business Reviews (100% in data visualization) with executive management to drive strategic change and scalability opportunities through people, process and technology by identifying analytical trends• Create operational & financial metrics to showcase the Global Revenue Operations story to executive management in a constantly changing environment• Manages complex data infrastructures for a variety of data driven projects through a portfolio of systems – Coveo, Xactly, Jitterbit, Access, and Salesforce to enable the creation of real time analytics for strategic executive business decision• Built team from ground level and expanded to multi-level organization focused on innovation and top talent retention

    • Manager, Data Insights and Scalability
      • Feb 2017 - Aug 2018

    • Senior Analyst, Sales Compensation Data Insights
      • Feb 2015 - Feb 2017

    • United States
    • Software Development
    • 700 & Above Employee
    • Airbnb Host
      • Apr 2014 - Feb 2018
    • Senior Global Crediting Analyst
      • Feb 2013 - Feb 2014

      • Built, Tested & Implemented 6 completely automated processes to payout 60% commission transactions in real time via Jitterbit (core project manager of project)• Generated 150+ use cases and tested for major IT system integrations and enhancements to ensure processes remained intact while in a sandbox environment prior to entering production• Subject Matter Expert for Global Sales Crediting with Jitterbit to ensure maximized automated up time by monitoring specific dashboard reports• Presented at Dreamforce 2014 partnering with Jitterbit showcasing automation tools to scale for growth to customers• Designed 15+ semi-automated processes for compensation saving 3-5 headcounts due to increase in volume year over year by using various databases, excel modeling and critical thinking skills• Streamlined complex deal process by engaging several stakeholders and hosting trainings• Audits global sales commission contracts and orders to ensure payouts, order types, and sales teams are accurate and consistent by having a broad knowledge of sales compensation• Acts as a trusted global partner for all upstream and downstream business functions by communicating effectively on new processes, best business practices and compliance regulations• Adapts to fast pace and changing environment while meeting strict financial close deadlines

    • Global Crediting Analyst
      • Feb 2013 - Feb 2014

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Financial Analyst, Sales & Travel Operations
      • Jan 2012 - Feb 2013

      • Provided excellent financial client service for Sales Marketing, Public Relations, Planning and Development, and Destination Sales Channels including Local Hotels, Military, Disney Store, Retail Sales, and Corporate Programs at Walt Disney World, Disneyland Resort, Disney Cruise Line, Adventures by Disney, and Disney’s Aulani Resort• Partnered with a various lines of business within sales organization to forecast greater than $400 million in admissions revenue and supervises over $40 million in expense, labor, and commission programs across all domestic properties• Designed and maintained complex Excel models to manage revenue, labor, headcount, commission, and expense for assigned lines of business• Presented financials and metrics to key executives during business reviews and strategic meetings to ensure the line of business is managed efficiently • Created detailed monthly reporting for all Disneyland Resort sales channels including international markets, conventions, wholesale and online travel agencies • Audited sales database systems to ensure revenue and admissions tie to SAP (master reporting tool for Disney)• Consolidated and forecasts Disneyland sales expense budget of greater than $30 million by communicating effectively with key clients

    • Groups & Conventions Financial Analyst
      • Jun 2011 - Jan 2012

      • Served as a business partner for executives in Groups and Conventions line of business providing financial information at the Disneyland Resort• Led the Monthly Forecast for Groups and Conventions at The Disneyland Resort driving over $100 million in revenue annually including admissions, room nights, and food and beverage• Managed incentive plans for Groups and Convention sales team based on strategies of the overall Disneyland Resort• Calculated Sales Manager compensation payouts by analyzing past trends and creating financial models• Transitioned and trained Groups and Conventions finance responsibilities to the Walt Disney World team

    • Merchandise Finance
      • Jan 2011 - Jun 2011

      • Supplied managers with key performance metrics, and strategy developments for domestic retail locations and new product lines, while presenting conclusions and recommendations• Analyzed $8 million portfolio for new initiatives by creating financial models and analyzing strategies of Disneyland• Assessed and composed a Capital Authorization Request (CAR) for Duffy the Disney Bear (a new Disney character) • Combined quarterly financial reports for the merchandise line of business for worldwide theme park locations

    • Disney College Program
      • May 2009 - Dec 2010

      • Reported as a frontline cast member interacting with Guests from all over the world• Completed self marketing, organizational leadership and finance courses through the Disney University• Promoted Disney College Program as a campus representative at University of Tennessee by partnering with various Department Directors, Professors, and Leaders on campus

    • United States
    • Government Relations Services
    • 100 - 200 Employee
    • University of Tennessee, Knoxville Congressional Intern
      • May 2010 - Aug 2010

      • Executed strategies to guide clients through the Federal legislative process • Prepared results oriented reports on hearings, current legislature, budgetary issues, and new initiatives in a timely manner • Communicated recommendations to the Chancellor of the University of Tennessee on improvement for internship program • Executed strategies to guide clients through the Federal legislative process • Prepared results oriented reports on hearings, current legislature, budgetary issues, and new initiatives in a timely manner • Communicated recommendations to the Chancellor of the University of Tennessee on improvement for internship program

    • United States
    • Hospitality
    • 700 & Above Employee
    • Sales Representative Intern
      • May 2007 - Aug 2007

      • Completed extensive globally recognized sales training program • Articulated vacation ownership opportunities to prospective clients and assisted in the closing process • Recognized as the intern with the highest closing rate • Completed extensive globally recognized sales training program • Articulated vacation ownership opportunities to prospective clients and assisted in the closing process • Recognized as the intern with the highest closing rate

Education

  • University of Tennseee
    Bachelor of Science, Economics with a concentration in International Business and Russian
    2005 - 2010
  • Middlebury College
    Russian
    2008 - 2008

Community

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