Laura Franses
Director of Partnerships, Streaming at ITV- Claim this Profile
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Experience
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ITV
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Director of Partnerships, Streaming
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Feb 2022 - Present
ITV is the UK's largest UK's largest commercial broadcaster generating £2bn per annum in ad sales and is a publicly listed company. Working across AVOD, SVOD and FAST channels to bring original content to our viewers. Originated revenue share partnerships deals on our AVOD platform and concluded a landmark partnership (Feb 23) to bring the entire Studio Canal Presents service onto the ITV SVOD platform. • Pioneering new partnerships models via ad-revenue share or barter deals (media sales in exchange for content. Bringing 100s of new hours onto the platform ie True Crime from CBS, anime and stand up comedy content to reach untapped audiences • Originating and executing licensing of an entire SVOD service (Studio Canal Presents) to bring into ITVx premium subscription tier • Leading and executing large cross functional strategy project implementing FAST Channels onto ITVX platform
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