Analista de E-commerce e Mídias Digitais

• Oct 2023 - Present

Artista visual

• Sep 2023 - Present

Social Media Pleno

• Aug 2022 - Sep 2023

Responsible for updating, monitoring and generating content for the company's official page. Works with planning, preparation of campaigns, monitoring indicators, issuing reports and presenting results: - Creation and management of social media strategy; - Data analysis for targeting actions on social media; - Performance analysis of content focused on customers and prospects on dashboards for each segment; - Publication, follow-up, performance analysis and assembly of fortnightly reports of results referring to Online Presence; - Thematic Campaign Planning and creation of Schedule, Planning and Content for Social media; - Benchmark Research; - Support the management of interactions and maintenance of relationships with communities on digital channels; - Support the development of inbound marketing, content marketing, digital marketing campaigns Ane Landing Pages; - Create engagement strategies; - Interface with communication agencies and other suppliers in the area; - Support the planning and execution of dissemination and coverage of events; - Creation of presentations of campaigns and results for managers. Show less

Digital Marketing Analyst

• Feb 2022 - Mar 2022

- Creation of business opportunities/projects (case study, product and customer); - Creation of advertising campaigns briefing and production monitoring (google platform); - Capturing and closing strategic partnerships (case study, product and customer); - Interface with sales, technology, media, newsroom and UX teams to monitor/launch new products; - Monitoring partner blogs (Analytics); - Benchmarking Analysis. - Creation of business opportunities/projects (case study, product and customer); - Creation of advertising campaigns briefing and production monitoring (google platform); - Capturing and closing strategic partnerships (case study, product and customer); - Interface with sales, technology, media, newsroom and UX teams to monitor/launch new products; - Monitoring partner blogs (Analytics); - Benchmarking Analysis.

Marketing Analyst

• Aug 2021 - Jan 2022

- Packaging management: briefing development (participating in the creation and revitalization), art creation, art adjustments, art validation, technical guidance, quote request and all related activities the packaging design agency; - Interface with internal areas, meeting the demands of reformulation and product launches relevant to marketing in order to ensure alignment with the brand positioning; - Manage the company's packaging flow, with regard to marketing activities, interface with the R&D, Procurement, factory and suppliers areas in order to guarantee delivery within the initial scope; - Contribute to the management of packaging/product innovation projects; Show less

Freelancer

• Feb 2014 - Aug 2021

- Communication planning (methodology and implementation) - Visual identity (brand study and development) - Social media (business creation and formatting) - Illustration (children's books and t-shirts) - Communication planning (methodology and implementation) - Visual identity (brand study and development) - Social media (business creation and formatting) - Illustration (children's books and t-shirts)

Marketing Analyst

• Mar 2018 - Jun 2019

- Methodology, implementation and optimization of Inbound Marketing in the company; - Maintenance and creation of Wordpress and Magento websites; - Lead qualification and process automation; - CRM: Landing pages, email marketing, content marketing and SEO; - Collaboration in SLA; - Implementation of Mkt place (Olist); Active work with the commercial: - Translation of releases, manuals and installation guides (English/Portuguese); - Graphic materials; - Creation of promotional material; - Assistance in external events, such as Roadshows (Electronic Security, Electric Store) and training with partners (trade marketing) and BTL campaigns; - Direct communication with the supplier's headquarters in China (ZKTeco), in addition to Marketing training bringing a local view of the Brazilian market to adjust the Brand strategy according to local needs. Use of Mailchimp, Sendinblue, Adwords and Hubspot. Show less

Marketing Analyst

• Mar 2016 - Jun 2017

- Methodology, implementation and optimization of Inbound Marketing in the company; - Maintenance and creation of Magento website: 1) keeping in contact with end customers and intermediaries from all over Brazil (SAC) 2) merchandise control - Lead qualification and process automation; - CRM: Landing pages, email marketing, content marketing and SEO; - Photo essays; - Showcases; - Fashion catalogs; Use of Mailchimp, Sendinblue, Adwords and Hubspot. - Methodology, implementation and optimization of Inbound Marketing in the company; - Maintenance and creation of Magento website: 1) keeping in contact with end customers and intermediaries from all over Brazil (SAC) 2) merchandise control - Lead qualification and process automation; - CRM: Landing pages, email marketing, content marketing and SEO; - Photo essays; - Showcases; - Fashion catalogs; Use of Mailchimp, Sendinblue, Adwords and Hubspot.

Designer

• Feb 2013 - Feb 2014

- Responsible for the production of material for all campuses of Centro Universitário UNA, focusing on the Liberdade campus; - Shirts from the ICA courses - Instituto de Comunicação e Artes. - Responsible for the production of material for all campuses of Centro Universitário UNA, focusing on the Liberdade campus; - Shirts from the ICA courses - Instituto de Comunicação e Artes.

Sales Assistant

• Oct 2010 - Apr 2012

- Presentation of pieces and assistance in choosing them to retailers, observing their audience and market interests (B2B). - Presentation of pieces and assistance in choosing them to retailers, observing their audience and market interests (B2B).