Experience

Cantera Estudio

• Mexico
• Design
• 1 - 100 Employee

• Head of Marketing Department

  • Feb 2021 - Present

  Cantera estudio (360 Marketing agency) CDMX, México 2021- currently. Head of the Digital Marketing area. Coordination of a team of 15 people. Brand positioning in the digital world based on specific strategies according to needs and objectives. Success stories: creation of a new structure within the marketing department more oriented to leading and promoting digital projects with the aim of creating different lines of business. Achievements: Winning GBM+ account for social media. Cantera estudio (360 Marketing agency) CDMX, México 2021- currently. Head of the Digital Marketing area. Coordination of a team of 15 people. Brand positioning in the digital world based on specific strategies according to needs and objectives. Success stories: creation of a new structure within the marketing department more oriented to leading and promoting digital projects with the aim of creating different lines of business. Achievements: Winning GBM+ account for social media.



DeQuéBuzz

• Mexico
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Feb 2019 - Feb 2021

  Responsible for the Mexican agency management and leadership. Direct collaboration with the CEO (based in Spain) to define the strategic plans of the company according to business objectives. Build long term business relationships with agencies, clients & stakeholders. Responsible for the Mexican agency management and leadership. Direct collaboration with the CEO (based in Spain) to define the strategic plans of the company according to business objectives. Build long term business relationships with agencies, clients & stakeholders.



Arista

• Advertising Services
• 1 - 100 Employee

• Global Account Director

  • Jun 2017 - Jan 2019

  Responsible for designated enterprise level account supporting the account management leadership needs on a daily basis. Ensure account performance consistently meets or exceeds client expectations at every level. Responsible for the overall customer relationship. Develop growth and customer retention strategies to meet the organization's objective. Measure results through customer satisfaction, financial performance, continued customer partnership and targeted account growth. Key responsabilities: Provide strategic direction to enterprise team to support account development, client expectations, retention and growth of assigned account. Identify key areas for client organic growth, products/services and expansion opportunities and recommend strategies to the customer for improvement, efficiencies and growth Complete ownership of data quality and analysis ensuring report accuracy, timeliness and ongoing report development to meet customer evolving needs. Lead any pre-emptive contract bids, contract renewal, RFP & growth/expansion opportunity discussions. Oversee associated assigned account implementations and expansions, which include meetings technology, new/redeployment of staff, SOP development, team performance metrics, etc. Manage the preparation and implementation of account level strategic business plans including goals and objectives mutually developed with the client. Write and deliver yearly and quarterly account business reviews. Establish plans with Operations Teams to ensure maximized performance in support of goals. Forecast and review financials monthly, quarterly and annually. Support and communicate the organization's vision and strategic direction. Effectively manage and control expenses, setting and monitoring performance to budget, maximizing profitability while minimizing expense, and meeting / exceeding profit & loss targets. Show less



Nativo

• Advertising Services
• 100 - 200 Employee

• Digital Account Manager

  • Mar 2017 - Jun 2017

  I worked on a team of 12 people providing solid experience in marketing with a customer service approach. Contributing with clear ideas of how digital tools add value to company strategy and performance and contributing to help the business growth through creating and maintaining long-term client relationships. Key responsibilities: Act as the point of contact for clients for digital management matters Build strong, long-term client relationships and maintain frequent contact Set digital strategies the assigned customers, considering their specific requirements Suggest, design and implement digital projects to increase customer ROI Address client queries effectively and in a timely manner Optimize web content to increase traffic and improve SEO Present social media strategies to clients Report on web performance metrics Analyze digital campaigns success Stay up-to-date with digital technology trends Show less



Mullen Lowe Singapore

• Singapore

• Global Global Account Manager for Clear- MullenLowe Singapore

  • Oct 2014 - Sep 2016

  Global Account manager for Clear Shampoo (Unilever) Working in a fast paced environment with a focus on delivering beyond the client’s expectations through effective creative executions and optimised client servicing. Duties • Ensure delivery, quality, profitability and client satisfaction • Liaise with creatives, designers, web developers and media planners • Deliver clear detailed briefs • Planning of campaigns, research into competitor executions • Effective budget analysis/control • Detailed presentation of creative work to clients • Proposing alternative media/ creative styles • Invoicing/billing • Suggesting new media Show less



LOLA MullenLowe

• Advertising Services
• 200 - 300 Employee

• • Mar 2013 - Sep 2014

  Global account coordinator for ice cream category.I was the responsible for the correct supervision and global coordination of Cornetto and Fruttare brands.I had to create and maintain a client-agency relationship to be able to develop global and regional campaigns (Europe and America)Duties• Liaise with creatives, designers, web developers and media planners• Deliver clear detailed briefs • Brand coordination and alignment thought the markets• Planning of regional and global campaigns, research into competitor executions• Effective budget analysis/control• Detailed presentation of creative work to clients• Invoicing/billing Show less

• • Nov 2010 - Feb 2013

  Global account executive for Rexona brand (Unilever), Upload film festival and Nomad skateboards.Supervised all regional (Europe) and global ATL adaptations and projects to ensure global consistency. Prepared and presented global status reports to the client.Worked closely with the account manager to develop and monitor the campaigns.Managed the administrative tasks, handling budgets and managing campaign costs.



Mutua Madrileña

• Spain
• Insurance
• 700 & Above Employee

• Account executive for Mutua Madrileña

  • Jun 2010 - Nov 2010

  Supported account manager/account director on the day a day activity and acted as a link between client and the agency. Developing and following ATL & BTL campaigns, monitoring the effectiveness of the campaigns. Supported account manager/account director on the day a day activity and acted as a link between client and the agency. Developing and following ATL & BTL campaigns, monitoring the effectiveness of the campaigns.



Dcorporatecom

• Madrid y alrededores, España

• Account Executive

  • Jul 2008 - May 2009

  Worked on media relations work for Breitling and Kyocera brands. Writing and distributing releases, contacting with media and responding to media inquiries. Creating a monthly clipping service for each brand and overseeing all planning for news conferences, events and preparing dossiers of information to distribute to the media. Worked on media relations work for Breitling and Kyocera brands. Writing and distributing releases, contacting with media and responding to media inquiries. Creating a monthly clipping service for each brand and overseeing all planning for news conferences, events and preparing dossiers of information to distribute to the media.



Lovader

• San Sebastian

• Account Assistant

  • Jul 2007 - Oct 2007

  Developed and maintained local campaigns and established close relations with local business community in order to fulfil client’s needs more effectively. Promoted agency’s services through conventions, trade shows, public relations, etc. Developed and maintained local campaigns and established close relations with local business community in order to fulfil client’s needs more effectively. Promoted agency’s services through conventions, trade shows, public relations, etc.