Experience

Carpisa Foods

• Spain
• Food & Beverages
• 1 - 100 Employee

• Marketing & Communication Director

  • Jul 2020 - Present

  In charge of designing and overseeing Marketing infrastructure to burst B2B & B2C and Foodservice business.- Product Innovation & Launchings- Brand portfolios and strategy- Corporate & Social Responsability- P&L and Budget control360° strategy: Product, Shopper, Retail, Digital & Social Media In charge of designing and overseeing Marketing infrastructure to burst B2B & B2C and Foodservice business.- Product Innovation & Launchings- Brand portfolios and strategy- Corporate & Social Responsability- P&L and Budget control360° strategy: Product, Shopper, Retail, Digital & Social Media



Campofrio Food Group

• Spain
• Food and Beverage Services
• 500 - 600 Employee

• Global Innovation Marketing Manager

  • Feb 2018 - Dec 2019

  Focused on Product Innovation for local and international markets:•Product development•Market Research •Product innovation (open innovation, Design Thinking, Lean and Agile Methodologies) •Negotiation •Pricing•Marketing Strategy•Product positioning•Packaging/Plastic reduction•New Category creation

• Global Brand Manager

  • Jan 2016 - Feb 2018

  International local and global brands: •Branding•Market Research and Sales analysis•Brand Positioning•Brand Assessments•Digital Marketing (Owned and Earned Media, SEO, Inbound & Content creation...)•Advertising and PR Campaigns •Budget optimization and track•Brands KPI's



Campofrio

• Spain
• Food and Beverage Services
• 400 - 500 Employee

• Jr. Trade Marketing Manager

  • Feb 2014 - Dec 2015

  •Brand books and Trade Manuals• Customer Experience/Customer Journey Analysis• Arguments and Storytellings for Sales Teams• POS Materials (innovation and optimization ensuring efficiency)•Promotional Campaigns• Trade KPIs Tracking Reports (sales/awareness) •Brand books and Trade Manuals• Customer Experience/Customer Journey Analysis• Arguments and Storytellings for Sales Teams• POS Materials (innovation and optimization ensuring efficiency)•Promotional Campaigns• Trade KPIs Tracking Reports (sales/awareness)



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Brand Advertising Manager

  • Mar 2009 - Aug 2013

  ARCA CONTINENTAL: The 2nd biggest Bottler in Latin America and 3rd Worldwide, serving 118M consumers in 5 countries.Focused on Building Brand:• Media Research Analysis • Creative, Mass and DIgital Media, Publishers and PR agencies• ATL Media selection, plan and monitorization• Negotiation and Budget optimization • Digital Media: viralization, owned and earned media and new media platforms• Media Metrics and Sales Tracking (campaign efficiency)

• Jr. Brand Advertising Manager

  • Aug 2007 - Mar 2009

  Focused on converting & targeting:• POS Material optimization and efficiency• Brand Manuals• Negotiation and Budget Optimization• Brand Awareness analysis and tracking• Brand Activations, Own and Sponsored Events planning and coordination• Internal Communication, Webpages & Social Media designs and contents • Open Innovation /Design Thinking for innovative POS Materials• Commemorative packaging



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Jr. Market Research Analyst

  • Jan 2006 - Jul 2007

  Marketing Services: • Internal and Market Data collection• Concept Screenings and Consumer Insights reports• Product Testing with consumers• Market Research expenditure tracking Marketing Services: • Internal and Market Data collection• Concept Screenings and Consumer Insights reports• Product Testing with consumers• Market Research expenditure tracking



Sigma

• Food and Beverage Services
• 700 & Above Employee

• Marketing Internship

  • Feb 2005 - Aug 2005

  Sigma, a leading global branded refrigerated food company with $6B revenues, +44,000 employees, present in +20 countries at that time.• Research and sales data compilation• Merchandising/promotional activities• Disney Licence interaction and fees Sigma, a leading global branded refrigerated food company with $6B revenues, +44,000 employees, present in +20 countries at that time.• Research and sales data compilation• Merchandising/promotional activities• Disney Licence interaction and fees