Laura Castellano
Marketing Director at OO & CO- Claim this Profile
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Bio
Experience
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OO & CO
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Director
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Aug 2022 - Feb 2023
Miami, Florida, United States
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Social Media Manager
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May 2018 - Feb 2023
Miami, Florida, United States Creative Director & Content Creator of Hey Lovely Girl - Brand & Social Media Accounts. Social media strategy & visual communication that led the growth of a community of over 250 thousand followers across different social media platforms. Online courses of professional softwares such as Photoshop and Procreate. Development of creative campaigns, content and promotions for music artists, brands and companies.
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Carbon Fiber Music
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United States
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Entertainment Providers
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1 - 100 Employee
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Graphic Designer & Marketing
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Dec 2017 - Dec 2021
Miami, Florida, United States Lead the concept creation, marketing strategy and digital campaigns for latin artists such as Farruko, Lary Over, Rauw Alejandro, among others. Lead the marketing team with artist-related digital assets, marketing plans & content Develop, manage and provide content for social media accounts to optimize artist engagement and awareness. Create motion & static graphics for multiple channels: artworks, video animations, social media content , display advertising, concert visuals… Show more Lead the concept creation, marketing strategy and digital campaigns for latin artists such as Farruko, Lary Over, Rauw Alejandro, among others. Lead the marketing team with artist-related digital assets, marketing plans & content Develop, manage and provide content for social media accounts to optimize artist engagement and awareness. Create motion & static graphics for multiple channels: artworks, video animations, social media content , display advertising, concert visuals, etc Channel and focus creativity to execute projects along with the publishing & distribution team under challenging time constraints and deadlines Show less
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Florida International University
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United States
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Higher Education
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700 & Above Employee
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Marketing, Graphic Design and PR Assistant
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Feb 2017 - Aug 2018
Miami/Fort Lauderdale Area -Managing University's social media (Instagram, Twitter, Facebook) -Use of all Adobe programs such as Photoshop, Illustrator, InDesign, Premiere. -Create advertising such as flyers, banner & videos for events. -Photograph and cover events. -Create content for social media.
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Education
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Florida International University
Bachelor's degree, Broadcast Journalism / Marketing -
San Ignacio Business School Miami
Master of Business Administration - MBA, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES -
Miami Dade College
Associate of Arts (A.A.), Communication, Journalism, and Related Programs -
Miami International University of Art and Design
Film/Cinema/Video Studies -
Mater Salvatoris
School