Laura Penelope Baltazar Hernández

Brand Image Manager at Punto Forza Mobili
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Contact Information
us****@****om
(386) 825-5501
Location
MX

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Experience

    • Mexico
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Brand Image Manager
      • May 2022 - Present
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelance Graphic Designer
      • Jan 2012 - Present

      -Managed branding development based on previous research that includes: benchmarking, target, users' behaviors and needs, the business goals, etc. -Naming developer for brands and manage the trademark application at IMPI (The Mexican Institute of Industrial Property). -Advised clients on how to trademark their brands on their own at IMPI. -Managed online/digital and print material for the different products and services of the brands. -Managed social media content for Instagram, Facebook, and website.

    • Wellness and Fitness Services
    • Entrepreneur
      • Sep 2017 - Present

      -Managed branding development based on users' behaviors and needs, and the business goals. -Managed online/digital and print material for the different products of the brand. -Managed social media content for Instagram, Facebook, and website. -Managed national shipping logistics. -Managed Customer service and after-sales service. -Managed branding development based on users' behaviors and needs, and the business goals. -Managed online/digital and print material for the different products of the brand. -Managed social media content for Instagram, Facebook, and website. -Managed national shipping logistics. -Managed Customer service and after-sales service.

    • Mexico
    • Software Development
    • Social Media Designer
      • Jul 2021 - Jan 2022

      -Managed B2B branding development based on users' behaviors and needs, and the business goals. -Managed online/digital and print material for the different products of the brand. -Managed social media content for Instagram, Facebook, and website. -Managed B2B branding development based on users' behaviors and needs, and the business goals. -Managed online/digital and print material for the different products of the brand. -Managed social media content for Instagram, Facebook, and website.

    • Architecture and Planning
    • Real Estate Agent
      • May 2016 - Dec 2020

      -Arranged real estate transactions, putting buyers and sellers together and acting as their representative in negotiations.-Advised clients on how to price the property and prepare it for a sale, including providing tips on last-minute improvements that can boost the price or encourage speedy offers. -Managed advertisements and networking to market the property.

    • Graphic Designer
      • Jun 2010 - Dec 2020

      Graphic and Industrial Designer | Real Estate Agent.-Managed branding development based on previous research that includes: benchmarking, target, users' behaviors and needs, the business goals, etc.-Managed from scratch the corporate signage project for Cinvestav Irapuato. Conducted research and analysis in combination with user-centered and user experiences design techniques to validate products, concepts, and their technical feasibility, and business viability.-AMPI* Speaker: "How graphic design can put money in your pocket. Increase your property sales".* The Mexican Association of Real Estate Professionals (AMPI).

    • Mexico
    • Textile Manufacturing
    • 1 - 100 Employee
    • Graphic Designer
      • Jun 2016 - Dec 2016

      Capesso Uniformes (now Top Uniformes) Graphic Designer and Customer Service Uniforms design for companies and social events. Customer service and after-sales service for design issues. Capesso Uniformes (now Top Uniformes) Graphic Designer and Customer Service Uniforms design for companies and social events. Customer service and after-sales service for design issues.

    • Mexico
    • Higher Education
    • 400 - 500 Employee
    • Graphic Designer
      • Jun 2015 - Aug 2015

      ITESO - “V+ ITESO” Creative Strategies and Innovation Program. - Participated in the branding development and online/digital and print material of SENSORIA, an entrepreneurship platform project that supported innovative Mexican businesses. - Participated in the branding development and online/digital and print material of a cultural university trip aimed at designers, marketers, communication specialist, and all creative profiles. ITESO - “V+ ITESO” Creative Strategies and Innovation Program. - Participated in the branding development and online/digital and print material of SENSORIA, an entrepreneurship platform project that supported innovative Mexican businesses. - Participated in the branding development and online/digital and print material of a cultural university trip aimed at designers, marketers, communication specialist, and all creative profiles.

    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Graphic Designer
      • Jan 2015 - May 2015

      Continental Automotive - “Trend Antenna” Innovation Program (Mexico). Designer and Researcher Intern. -Participated in user interface design and industrial design for Automatic Mirror Adjustment Project using a human-centered design process. - Worked in multi-disciplinary teams including engineering, business, and design students. - Applied user-centered and user experiences design techniques to validate products, concepts, and their technical feasibility, business viability, and market desirability. - Collaborated with other UX/UI designers and developers with research activities, conceptual prototypes, and conducting user testing. - Conducted research and analysis on learning trends and technologies and generated strategic recommendations based on users’ behaviors.

Education

  • ITESO Universidad Jesuita de Guadalajara
    B.A. Integral Design
    2011 - 2016

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