Laura Penelope Baltazar Hernández
Brand Image Manager at Punto Forza Mobili- Claim this Profile
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Bio
Experience
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Punto Forza Mobili
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Mexico
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Brand Image Manager
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May 2022 - Present
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Freelance Graphic Designer
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Jan 2012 - Present
-Managed branding development based on previous research that includes: benchmarking, target, users' behaviors and needs, the business goals, etc. -Naming developer for brands and manage the trademark application at IMPI (The Mexican Institute of Industrial Property). -Advised clients on how to trademark their brands on their own at IMPI. -Managed online/digital and print material for the different products and services of the brands. -Managed social media content for Instagram, Facebook, and website.
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Casa Laurel
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Wellness and Fitness Services
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Entrepreneur
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Sep 2017 - Present
-Managed branding development based on users' behaviors and needs, and the business goals. -Managed online/digital and print material for the different products of the brand. -Managed social media content for Instagram, Facebook, and website. -Managed national shipping logistics. -Managed Customer service and after-sales service. -Managed branding development based on users' behaviors and needs, and the business goals. -Managed online/digital and print material for the different products of the brand. -Managed social media content for Instagram, Facebook, and website. -Managed national shipping logistics. -Managed Customer service and after-sales service.
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Techsoft Consulting
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Mexico
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Software Development
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Social Media Designer
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Jul 2021 - Jan 2022
-Managed B2B branding development based on users' behaviors and needs, and the business goals. -Managed online/digital and print material for the different products of the brand. -Managed social media content for Instagram, Facebook, and website. -Managed B2B branding development based on users' behaviors and needs, and the business goals. -Managed online/digital and print material for the different products of the brand. -Managed social media content for Instagram, Facebook, and website.
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MBSarquitectos
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Architecture and Planning
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Real Estate Agent
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May 2016 - Dec 2020
-Arranged real estate transactions, putting buyers and sellers together and acting as their representative in negotiations.-Advised clients on how to price the property and prepare it for a sale, including providing tips on last-minute improvements that can boost the price or encourage speedy offers. -Managed advertisements and networking to market the property.
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Graphic Designer
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Jun 2010 - Dec 2020
Graphic and Industrial Designer | Real Estate Agent.-Managed branding development based on previous research that includes: benchmarking, target, users' behaviors and needs, the business goals, etc.-Managed from scratch the corporate signage project for Cinvestav Irapuato. Conducted research and analysis in combination with user-centered and user experiences design techniques to validate products, concepts, and their technical feasibility, and business viability.-AMPI* Speaker: "How graphic design can put money in your pocket. Increase your property sales".* The Mexican Association of Real Estate Professionals (AMPI).
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Top Uniformes
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Mexico
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Textile Manufacturing
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1 - 100 Employee
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Graphic Designer
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Jun 2016 - Dec 2016
Capesso Uniformes (now Top Uniformes) Graphic Designer and Customer Service Uniforms design for companies and social events. Customer service and after-sales service for design issues. Capesso Uniformes (now Top Uniformes) Graphic Designer and Customer Service Uniforms design for companies and social events. Customer service and after-sales service for design issues.
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ITESO Universidad Jesuita de Guadalajara
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Mexico
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Higher Education
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400 - 500 Employee
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Graphic Designer
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Jun 2015 - Aug 2015
ITESO - “V+ ITESO” Creative Strategies and Innovation Program. - Participated in the branding development and online/digital and print material of SENSORIA, an entrepreneurship platform project that supported innovative Mexican businesses. - Participated in the branding development and online/digital and print material of a cultural university trip aimed at designers, marketers, communication specialist, and all creative profiles. ITESO - “V+ ITESO” Creative Strategies and Innovation Program. - Participated in the branding development and online/digital and print material of SENSORIA, an entrepreneurship platform project that supported innovative Mexican businesses. - Participated in the branding development and online/digital and print material of a cultural university trip aimed at designers, marketers, communication specialist, and all creative profiles.
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Continental
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Graphic Designer
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Jan 2015 - May 2015
Continental Automotive - “Trend Antenna” Innovation Program (Mexico). Designer and Researcher Intern. -Participated in user interface design and industrial design for Automatic Mirror Adjustment Project using a human-centered design process. - Worked in multi-disciplinary teams including engineering, business, and design students. - Applied user-centered and user experiences design techniques to validate products, concepts, and their technical feasibility, business viability, and market desirability. - Collaborated with other UX/UI designers and developers with research activities, conceptual prototypes, and conducting user testing. - Conducted research and analysis on learning trends and technologies and generated strategic recommendations based on users’ behaviors.
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Education
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ITESO Universidad Jesuita de Guadalajara
B.A. Integral Design