Laura Mullen
Director of Marketing and Communications at Rare Patient Voice- Claim this Profile
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Bio
Melissa Daley
Laura’s marketing expertise runs wide and deep. We collaborated on a CISCRP (Center for Information and Study in Clinical Research Participation) webinar when I was on the marketing team there. As a client, Laura is incredible to work with; she asked probing questions that drove innovative approaches to increasing webinar registration and engagement. I learned so much from collaborating with her. In addition, Laura is one of the kindest and friendliest people I have met in the clinical research enterprise. We have become marketing buddies and friends. I can bounce ideas around with Laura and she always has keen insights and approaches to strategic implementation of marketing concepts. I highly recommend Laura as a multi-hyphenate marketer of the highest caliber.
Ron Morris
Working with Laura is such a delight. With her strong experience in marketing and a talent for writing, Laura always adds the perfect touch. I highly recommend Laura.
Melissa Daley
Laura’s marketing expertise runs wide and deep. We collaborated on a CISCRP (Center for Information and Study in Clinical Research Participation) webinar when I was on the marketing team there. As a client, Laura is incredible to work with; she asked probing questions that drove innovative approaches to increasing webinar registration and engagement. I learned so much from collaborating with her. In addition, Laura is one of the kindest and friendliest people I have met in the clinical research enterprise. We have become marketing buddies and friends. I can bounce ideas around with Laura and she always has keen insights and approaches to strategic implementation of marketing concepts. I highly recommend Laura as a multi-hyphenate marketer of the highest caliber.
Ron Morris
Working with Laura is such a delight. With her strong experience in marketing and a talent for writing, Laura always adds the perfect touch. I highly recommend Laura.
Melissa Daley
Laura’s marketing expertise runs wide and deep. We collaborated on a CISCRP (Center for Information and Study in Clinical Research Participation) webinar when I was on the marketing team there. As a client, Laura is incredible to work with; she asked probing questions that drove innovative approaches to increasing webinar registration and engagement. I learned so much from collaborating with her. In addition, Laura is one of the kindest and friendliest people I have met in the clinical research enterprise. We have become marketing buddies and friends. I can bounce ideas around with Laura and she always has keen insights and approaches to strategic implementation of marketing concepts. I highly recommend Laura as a multi-hyphenate marketer of the highest caliber.
Ron Morris
Working with Laura is such a delight. With her strong experience in marketing and a talent for writing, Laura always adds the perfect touch. I highly recommend Laura.
Melissa Daley
Laura’s marketing expertise runs wide and deep. We collaborated on a CISCRP (Center for Information and Study in Clinical Research Participation) webinar when I was on the marketing team there. As a client, Laura is incredible to work with; she asked probing questions that drove innovative approaches to increasing webinar registration and engagement. I learned so much from collaborating with her. In addition, Laura is one of the kindest and friendliest people I have met in the clinical research enterprise. We have become marketing buddies and friends. I can bounce ideas around with Laura and she always has keen insights and approaches to strategic implementation of marketing concepts. I highly recommend Laura as a multi-hyphenate marketer of the highest caliber.
Ron Morris
Working with Laura is such a delight. With her strong experience in marketing and a talent for writing, Laura always adds the perfect touch. I highly recommend Laura.
Experience
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Rare Patient Voice
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United States
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Research Services
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1 - 100 Employee
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Director of Marketing and Communications
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Jan 2022 - Present
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Marketing Manager
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May 2021 - Dec 2021
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LM Marketing and PR
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Brookfield, CT
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Owner, Director
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Jan 2010 - Present
LM Marketing and PR is a boutique firm offering a full spectrum of client services. Specialties include traditional and online communications, public relations, and marketing for nonprofits, healthcare organizations, companies, and authors; other services include strategic consultation, social media management, copy writing, editing, and media coaching. LM Marketing and PR is a boutique firm offering a full spectrum of client services. Specialties include traditional and online communications, public relations, and marketing for nonprofits, healthcare organizations, companies, and authors; other services include strategic consultation, social media management, copy writing, editing, and media coaching.
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National Organization for Rare Disorders
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United States
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Non-profit Organizations
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100 - 200 Employee
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Associate Director of Communications and Public Relations
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Jan 2018 - Mar 2021
Spearheaded communications and messaging for the National Organization for Rare Disorders (NORD), the leading independent organization representing over 25 million Americans living with rare diseases. Responsibilities included strategic planning, campaign building, extensive copy writing and editing, media relations, event marketing and oversight of NORD's social media presence. Spearheaded communications and messaging for the National Organization for Rare Disorders (NORD), the leading independent organization representing over 25 million Americans living with rare diseases. Responsibilities included strategic planning, campaign building, extensive copy writing and editing, media relations, event marketing and oversight of NORD's social media presence.
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Choice
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Middletown, CT
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Marketing Manager
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Nov 2013 - Dec 2017
Responsibilities spanned all marketing efforts for Choice, a publishing unit of the Association of College & Research Libraries (a division of the American Library Association), whose main products are the premier academic review journal and reviews database. Created and executed targeted marketing campaigns that included digital outreach, advertising, conference and trade show exhibiting, communications, public relations, and social media. Hired and directed the work of consultants, graphic designers, and agencies on behalf of Choice. Show less
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ABC-CLIO
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Public Relations Manager
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Jan 2009 - Jan 2010
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Greenwood Publishing Group
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Book and Periodical Publishing
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1 - 100 Employee
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Publicity Director
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2004 - Jan 2009
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Simon & Schuster
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Assistant Director of Publicity
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1998 - 2003
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Education
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Queens College
Bachelor of Arts, Cum Laude, English
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