Marketing Strategy Lead

• Apr 2023 - Present

Marketing Manager

• Feb 2019 - Apr 2023

Heading up the Marketing Division and line-managing the marketing team and co-ordinating our activities across Eureka Solutions' range of game-changing products and services - Oracle NetSuite, Sage 200, Besyncly and Eureka Addons. Heading up the Marketing Division and line-managing the marketing team and co-ordinating our activities across Eureka Solutions' range of game-changing products and services - Oracle NetSuite, Sage 200, Besyncly and Eureka Addons.

Communications & Marketing Manager

• Oct 2014 - Jan 2019

Varied and challenging role for this commercial not-for-profit organisation with a national customer base, reporting directly to the CEO. This role entailed: creating and delivering marketing plans for cost-effective marketing activities; digital & social media activities, website management and targeted B2B email customer communications; copywriting for all marketing medium; arranging and attending events; production of board papers and input into strategic plans; specification and commissioning of CRM system and the ongoing management of this; development of organisational GDPR compliance strategy and mentoring wider team in compliance; developing and conducting research to support marketing, product development and improved service delivery; external engagement and identifying business development opportunities; responsibility for management / development of internship candidates and projects. Show less

Consultant

• Nov 2009 - Jan 2019

Freelance marketing support for small businesses requiring assistance on a project by project basis. This enabled me to continue to offer marketing expertise to businesses while my daughter was young, and I continued this work alongside my role at NDR-UK. Accredited by the Society for Editors and Proofreaders, my freelance work focused on providing an editing and proofreading service, ensuring clients achieved professional, consistent and quality publications, both in print and online. Freelance marketing support for small businesses requiring assistance on a project by project basis. This enabled me to continue to offer marketing expertise to businesses while my daughter was young, and I continued this work alongside my role at NDR-UK. Accredited by the Society for Editors and Proofreaders, my freelance work focused on providing an editing and proofreading service, ensuring clients achieved professional, consistent and quality publications, both in print and online.

Marketing Manager

• Jan 2007 - Apr 2009

Day to day marketing management at this sporting equipment manufacturer, with ownership of the domestic and international marketing strategies. Management of complete re-branding exercise based on detailed market research with customers and market. Management of website development, through-the-line branding and communications and budgets, including retail and international distributor related marketing activities, as well as sitting on the Management Board. Day to day marketing management at this sporting equipment manufacturer, with ownership of the domestic and international marketing strategies. Management of complete re-branding exercise based on detailed market research with customers and market. Management of website development, through-the-line branding and communications and budgets, including retail and international distributor related marketing activities, as well as sitting on the Management Board.

Freelance Consultant

• Jun 2004 - Jan 2007

Providing flexible input, on a freelance basis, to companies who did not have an internal marketing resource or required assistance with a particular issue. This enabled me to continue to offer marketing expertise to businesses while my son was young. Clients included Taylor Bowls (with whom a permanent position was accepted), Scottish Society for Autism (internal comms strategy), Renfrewshire Chamber of Commerce, Anne of Loudounville and Avian Communications. Providing flexible input, on a freelance basis, to companies who did not have an internal marketing resource or required assistance with a particular issue. This enabled me to continue to offer marketing expertise to businesses while my son was young. Clients included Taylor Bowls (with whom a permanent position was accepted), Scottish Society for Autism (internal comms strategy), Renfrewshire Chamber of Commerce, Anne of Loudounville and Avian Communications.

Account Director

• Jul 1999 - Jun 2004

Directing client accounts within leading brand development, marketing, web and design communications agency. Developing and maintaining relationships with key clients in sectors including public sector, tourism, retail, education, biotechnology, manufacturing and business to business. Role demanded knowledge of branding, all marketing tactics and excellent project management skills, together with creative strategic thinking, communication and commercial awareness. Responsibility for research and strategy development for the agency’s clients as well as compiling tenders / new business proposals. Show less

Marketing Assistant

• Jul 1998 - Jun 1999

Responsibility for the co-ordination of day-to-day marketing activities for manufacturing company within oil and gas sector, reporting to the Sales and Marketing Director. Developed role to incorporate responsibility for world-wide market research, the development of a new promotional campaign including advertisements, public relations and sales support materials, and project planning and management for new product developments. Responsibility for the co-ordination of day-to-day marketing activities for manufacturing company within oil and gas sector, reporting to the Sales and Marketing Director. Developed role to incorporate responsibility for world-wide market research, the development of a new promotional campaign including advertisements, public relations and sales support materials, and project planning and management for new product developments.

Project Coordinator

• Sep 1997 - Jul 1998

Co-ordinating and administrating marketing and strategic projects for ‘Expert Help’ grant scheme, bringing external consultants into small and medium sized businesses. On-site assessment of company and project, matching of experts with company, monitoring and evaluating project. Co-ordinating and administrating marketing and strategic projects for ‘Expert Help’ grant scheme, bringing external consultants into small and medium sized businesses. On-site assessment of company and project, matching of experts with company, monitoring and evaluating project.