Laura Hayton
Marketing Strategy Lead at Aspect: The Strategic Communication Experts- Claim this Profile
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French -
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Bio
Credentials
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Demand And Account-Based Marketing
ForresterJun, 2021- Nov, 2024
Experience
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Aspect: The Strategic Communication Experts
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Marketing Strategy Lead
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Apr 2023 - Present
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Eureka Solutions (Scotland) Ltd
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United Kingdom
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Software Development
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1 - 100 Employee
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Marketing Manager
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Feb 2019 - Apr 2023
Heading up the Marketing Division and line-managing the marketing team and co-ordinating our activities across Eureka Solutions' range of game-changing products and services - Oracle NetSuite, Sage 200, Besyncly and Eureka Addons. Heading up the Marketing Division and line-managing the marketing team and co-ordinating our activities across Eureka Solutions' range of game-changing products and services - Oracle NetSuite, Sage 200, Besyncly and Eureka Addons.
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Nutrition and Diet Resources UK (NDR-UK)
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United Kingdom
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Hospitals and Health Care
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1 - 100 Employee
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Communications & Marketing Manager
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Oct 2014 - Jan 2019
Varied and challenging role for this commercial not-for-profit organisation with a national customer base, reporting directly to the CEO. This role entailed: creating and delivering marketing plans for cost-effective marketing activities; digital & social media activities, website management and targeted B2B email customer communications; copywriting for all marketing medium; arranging and attending events; production of board papers and input into strategic plans; specification and commissioning of CRM system and the ongoing management of this; development of organisational GDPR compliance strategy and mentoring wider team in compliance; developing and conducting research to support marketing, product development and improved service delivery; external engagement and identifying business development opportunities; responsibility for management / development of internship candidates and projects. Show less
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Laura Heron Marketing Support & Proofreading Services
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Glasgow, United Kingdom
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Consultant
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Nov 2009 - Jan 2019
Freelance marketing support for small businesses requiring assistance on a project by project basis. This enabled me to continue to offer marketing expertise to businesses while my daughter was young, and I continued this work alongside my role at NDR-UK. Accredited by the Society for Editors and Proofreaders, my freelance work focused on providing an editing and proofreading service, ensuring clients achieved professional, consistent and quality publications, both in print and online. Freelance marketing support for small businesses requiring assistance on a project by project basis. This enabled me to continue to offer marketing expertise to businesses while my daughter was young, and I continued this work alongside my role at NDR-UK. Accredited by the Society for Editors and Proofreaders, my freelance work focused on providing an editing and proofreading service, ensuring clients achieved professional, consistent and quality publications, both in print and online.
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Marketing Manager
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Jan 2007 - Apr 2009
Day to day marketing management at this sporting equipment manufacturer, with ownership of the domestic and international marketing strategies. Management of complete re-branding exercise based on detailed market research with customers and market. Management of website development, through-the-line branding and communications and budgets, including retail and international distributor related marketing activities, as well as sitting on the Management Board. Day to day marketing management at this sporting equipment manufacturer, with ownership of the domestic and international marketing strategies. Management of complete re-branding exercise based on detailed market research with customers and market. Management of website development, through-the-line branding and communications and budgets, including retail and international distributor related marketing activities, as well as sitting on the Management Board.
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Laura Heron Marketing Support
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Glasgow, United Kingdom
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Freelance Consultant
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Jun 2004 - Jan 2007
Providing flexible input, on a freelance basis, to companies who did not have an internal marketing resource or required assistance with a particular issue. This enabled me to continue to offer marketing expertise to businesses while my son was young. Clients included Taylor Bowls (with whom a permanent position was accepted), Scottish Society for Autism (internal comms strategy), Renfrewshire Chamber of Commerce, Anne of Loudounville and Avian Communications. Providing flexible input, on a freelance basis, to companies who did not have an internal marketing resource or required assistance with a particular issue. This enabled me to continue to offer marketing expertise to businesses while my son was young. Clients included Taylor Bowls (with whom a permanent position was accepted), Scottish Society for Autism (internal comms strategy), Renfrewshire Chamber of Commerce, Anne of Loudounville and Avian Communications.
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Avian Communications Network
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United Kingdom
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Design
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Account Director
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Jul 1999 - Jun 2004
Directing client accounts within leading brand development, marketing, web and design communications agency. Developing and maintaining relationships with key clients in sectors including public sector, tourism, retail, education, biotechnology, manufacturing and business to business. Role demanded knowledge of branding, all marketing tactics and excellent project management skills, together with creative strategic thinking, communication and commercial awareness. Responsibility for research and strategy development for the agency’s clients as well as compiling tenders / new business proposals. Show less
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OCRE (Scotland) Ltd
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Aberdeen, United Kingdom
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Marketing Assistant
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Jul 1998 - Jun 1999
Responsibility for the co-ordination of day-to-day marketing activities for manufacturing company within oil and gas sector, reporting to the Sales and Marketing Director. Developed role to incorporate responsibility for world-wide market research, the development of a new promotional campaign including advertisements, public relations and sales support materials, and project planning and management for new product developments. Responsibility for the co-ordination of day-to-day marketing activities for manufacturing company within oil and gas sector, reporting to the Sales and Marketing Director. Developed role to incorporate responsibility for world-wide market research, the development of a new promotional campaign including advertisements, public relations and sales support materials, and project planning and management for new product developments.
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Scottish Enterprise
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United Kingdom
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Government Relations Services
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700 & Above Employee
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Project Coordinator
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Sep 1997 - Jul 1998
Co-ordinating and administrating marketing and strategic projects for ‘Expert Help’ grant scheme, bringing external consultants into small and medium sized businesses. On-site assessment of company and project, matching of experts with company, monitoring and evaluating project. Co-ordinating and administrating marketing and strategic projects for ‘Expert Help’ grant scheme, bringing external consultants into small and medium sized businesses. On-site assessment of company and project, matching of experts with company, monitoring and evaluating project.
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Education
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University of Strathclyde
B.A.(hons), Economics and Marketing -
The Publishing Training Centre
Proofreading, Basic Proofreading