Experience

Yumminn

• Spain
• Financial Services
• 1 - 100 Employee

• • Nov 2022 - Present

  -Successfully managed a team of 2 individuals, providing guidance and support to drive team performance-Coordinated product launches, creating compelling materials to drive upselling. (online and offline) -Developed and executed highly successful PPC campaigns across the sales funnel, leveraging Google Ads and Meta platforms, resulting in record lead cost generation (CAL) and client acquisition. Accounted for over 50% of the total business.-Utilized HubSpot for CRM management, optimizing customer relationships and driving improved retention.-Designed, created, and optimized the company website and landing pages to enhance user experience and increase conversions.-Coordinated the social media and communication team to boost brand awareness and engagement. Coordinate trade fair events and point-of-sale materials for the operations and sales teams. Conducted analysis and presented marketing results to investors.-Defined and tracked marketing KPIs to measure performance and drive continuous improvement. Show less

• • Feb 2022 - Dec 2022



LAKMÉ INSPIRED HAIRCARE

• Spain
• Cosmetics
• 100 - 200 Employee

• • Aug 2019 - Feb 2022

  Brand strategy and project management- Create and implement a successful brand strategy B2C. New image, position and communication strategy with internal and external tools.- Coordinate a brand shooting B2C. Agencies selection, create a brand storytelling (in-house), models selection, brief the photo and video style for website and social media assuring SEM and Social media needs.- Content responsible: Create and implement an annual content calendarCoordinate implementation in different channels (Blog, SEM, web and promotions)- Analyze and report monthly campaign KPI’s- SAP: responsible SAP orders and monthly budget. (B2B and B2C). - Support materials: Brief, coordinate design and suppliers for ecommerce materials such as thank you card, shipping boxEcommerce (and UX)- Coordinate with IT the company’s digital transformation. Brief and create a new e-commerce with two differentiated strategies: B2C (new sell channel), B2B (transform salon sales from traditional orders into a digital ecomm)- Customer journey improvements to increase conversion (check out, payment methods, CTA’s, web menu...)- Identify opportunities for improvement on the web and coordinate internal teams and IT- Brief and coordinate landing pages for lead campaigns, new product launches.Communication and PR- Social media: Create, design, and implement the monthly calendar and create interaction and engagement with different actions and campaigns.- Influencer marketing: select and contact micro-influencers and coordinate agencies for big influencer campaigns.- Press: Create a database with strategic press relation: press releases, send products and increase visibility.- Brands collaboration: search new brands with a similar philosophy to collaborate for new campaigns.- Create monthly newsletter for salons, distributors and blog updates for the B2C business (SEO optimized) Show less

• • Nov 2018 - Aug 2019

  • Planning and execution of impactful promotions B2B for international distributors. (adapt promotions for each marketing depending on the customer commercial conditions)• Budget control (SAP). Entry and follow up orders in the system,• POS Brand activation: 360 Brand strategy for new launches• Support and work with the marketing team to develop and bring a new launch to the market. • Forecast and allocation (pre-sales for distributors) of promotional items• Bologna’s fair planning: work with the agencies and the logistic and creative team for the Bologna’s Cosmoprof stand.• Brief and coordinate new brand videos. Working with the producers and creative agencies. Show less



Revlon

• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager EMEA - CND

  • May 2018 - Oct 2018

  - Management and implementation of the new product launch and new collections for the EMEA market. - Sales analysis to understand market trends and facilitate decision making. - Coordination of product portfolio promotions. - Development of point of sales materials and the final customer. Negotiation with suppliers. - - Responsible for the management of the different sub-brands. - Management and implementation of the new product launch and new collections for the EMEA market. - Sales analysis to understand market trends and facilitate decision making. - Coordination of product portfolio promotions. - Development of point of sales materials and the final customer. Negotiation with suppliers. - - Responsible for the management of the different sub-brands.



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Jr. Ray-Ban Brand Manager

  • Jun 2017 - May 2018

  - Brand performance tracking: extraction and data analysis of the Brand through internal data (Sell-In and Sell-Out). - Elaboration of monthly Business Review Presentations to the Management Team. - In charge of coordination and elaboration of consumer promotions (Sell-In & Sell-Out) collaborating with Trade Marketing team - Helping launch of Ray-Ban® prescription lenses collaborating with the distribution and promotion strategy. - Support to the Sales Team (frames business) and Tech-Reps (prescription lenses) with materials and actions for the POS. - Managing relations with agencies and coordinating visibility actions. Show less



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Marketing and Trade Marketing Assistant - Body Care

  • Jul 2016 - Jun 2017

  - Analyze and monitor brand performance (Sell-in and Sell-out) – Nielsen - Seek and analyze competitor's marketing and sales materials both on and offline. - Support to the development and implementation of promotions. - Interact between sales team and material and design agencies to develop new promotions. - Relationship management between internal partners with the international marketing for the project development. - Collaboration in the design and strategy of a new shower gel product line elaborating the presentations for the HQ. - Relationship with agencies and external research institutes Show less



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Internship - Finance Export North Africa Market

  • Feb 2016 - Jul 2016



SEAT,SA

• Spain
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Internship - General Secretary

  • Sep 2015 - Feb 2016