Experience

LivPur Nutrition

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Performance Marketing Manager

  • Aug 2023 - 5 months

  Nashville, Tennessee, United States - Planned, optimized, and analyzed multi-channel campaigns (Meta ads, Google ads, Amazon ads, Tiktok Ads, and SEO). Reduced the CPS (Cost per Sale) by -59% and improved ROAS by 148% in 3 months. - Utilized data-driven insights to refine targeting strategies and created user segments by behavior.



Self Employed

• Graphic Design
• 700 & Above Employee

• Performance Marketing & Marketing Analytics Consultant

  • Jul 2022 - 1 year 6 months

  I have managed several clients from various industries. My experiences are, but not limited to: 1. Multi-Channel Campaign Optimization: Proficient in optimizing multi-channel campaigns across platforms such as Meta ads, Google ads, Amazon ads, LinkedIn ads, Apple Search Ads, and SEO channels. Utilized data-driven insights to continually refine targeting strategies, ensuring optimal performance and ROI. 2. Results-Driven Campaign Management: Successfully planned, managed, and… Show more I have managed several clients from various industries. My experiences are, but not limited to: 1. Multi-Channel Campaign Optimization: Proficient in optimizing multi-channel campaigns across platforms such as Meta ads, Google ads, Amazon ads, LinkedIn ads, Apple Search Ads, and SEO channels. Utilized data-driven insights to continually refine targeting strategies, ensuring optimal performance and ROI. 2. Results-Driven Campaign Management: Successfully planned, managed, and analyzed performance marketing campaigns across diverse industries. 3. Tech Collaboration for Integration: I've worked closely with tech teams and app developers to seamlessly integrate CRM tools, data analytics, and attribution tracking tools, ensuring that our marketing operations run like a well-oiled machine. 4. Marketing Analytics Expertise: I dive deep into the data, dissecting the results of paid marketing campaigns, understanding user behavior, and calculating Customer Lifetime Value (CLTV). Collaborating with data teams, we've crafted comprehensive marketing data dashboards and conducted A/B tests to boost conversion rates and retention. 5. SEO Technical Analysis and Enhancement: Proficient in analyzing SEO technical aspects and formulating requirements to enhance website health and capitalize on domain rating opportunities, thus optimizing organic search performance and visibility. Show less



Ula

• Indonesia
• Technology, Information and Internet
• 400 - 500 Employee

• Head of Performance Marketing

  • Jan 2022 - Jul 2022

  Jakarta, Indonesia Ula is a B2B2C e-commerce, with vision is to help small retailers manage their working capital and stock better through technology, to improve their margins and grow their business. • Manage and collaborate with various stakeholders for 3 main scopes: performance ads, marketing analytics, and in-app CRM. • Plan, manage, and analyze ATL & BTL campaigns, from upper funnel until lower funnel across paid channels. Including, but not limited to budgeting, campaign structure creation, cost… Show more Ula is a B2B2C e-commerce, with vision is to help small retailers manage their working capital and stock better through technology, to improve their margins and grow their business. • Manage and collaborate with various stakeholders for 3 main scopes: performance ads, marketing analytics, and in-app CRM. • Plan, manage, and analyze ATL & BTL campaigns, from upper funnel until lower funnel across paid channels. Including, but not limited to budgeting, campaign structure creation, cost metrics analysis, and continuous A/B testing initiatives. • Lead data streaming automatization between tools and sources. Create integration mapping for diverse partners and ads platform. Show less



Pluang

• Indonesia
• Financial Services
• 200 - 300 Employee

• VP of Marketing

  • Apr 2021 - Jan 2022

  Jakarta, Indonesia Pluang is a digital investment platform that provides access to various asset classes such as digital gold, mutual fund, US stock index (Nasdaq 100 & S&P 500), and cryptocurrency. • Manage marketing team and marketing activities; product marketing management, performance marketing, organic marketing, content and design team • Define marketing OKR and ensure excellent communication between departments; product, tech, finance, treasury, and top management • Plan, manage, and analyze… Show more Pluang is a digital investment platform that provides access to various asset classes such as digital gold, mutual fund, US stock index (Nasdaq 100 & S&P 500), and cryptocurrency. • Manage marketing team and marketing activities; product marketing management, performance marketing, organic marketing, content and design team • Define marketing OKR and ensure excellent communication between departments; product, tech, finance, treasury, and top management • Plan, manage, and analyze ATL & BTL campaigns, from upper funnel until lower funnel across marketing channels. Achieved 3M+ installs in 9 months, while maintained conversion rate from upper to lower funnel, and better result for CPI, CPR, CAC, and ROAS

• AVP of Marketing

  • Oct 2020 - Mar 2021

  Jakarta, Indonesia • Responsible for marketing budget management and contribute in growth by formulating the experimentation loop from hypotheses, testing plan, monitoring, until analysis to iterate the marketing strategy. • Creating, managing, and analysing performance and organic marketing strategy, both B2B and B2C. • Collaborating and aligning both internal and external stakeholders - within the marketing department and cross-department to execute the marketing initiatives.



Traveloka

• Singapore
• Software Development
• 700 & Above Employee

• Product Marketing Manager - Transport

  • Sep 2019 - Apr 2020

  Greater Jakarta Area, Indonesia Traveloka is a leading Southeast Asia online travel company that provides a wide range of travel needs in one platform. Currently, Traveloka is operating in various operational bases including Indonesia, Thailand. Singapore, Malaysia, Philippines, and Australia. • Responsible to leverage ID ground transport products-train, bus & shuttle, airport transfer, and car rental. Achieved highest ever GBV, issuance, and net revenue for Train & Bus in Dec 2019. • Develop marketing strategy for… Show more Traveloka is a leading Southeast Asia online travel company that provides a wide range of travel needs in one platform. Currently, Traveloka is operating in various operational bases including Indonesia, Thailand. Singapore, Malaysia, Philippines, and Australia. • Responsible to leverage ID ground transport products-train, bus & shuttle, airport transfer, and car rental. Achieved highest ever GBV, issuance, and net revenue for Train & Bus in Dec 2019. • Develop marketing strategy for fueling business growth using data-driven approach. • Lead, manage, create and sponsor projects and campaigns in various digital and offline platforms. One of the result was to launch Train lebaran 2020 campaign in 3 days, resulted 2% market share uplift during peak booking period. • Coordinate with the related stakeholders across product and marketing channel on the implementation of marketing efforts for the growth of the business.

• Product Marketing Manager - Financial Service

  • Jan 2019 - Sep 2019

  Greater Jakarta Area, Indonesia • Responsible for launching early marketing phase and driving travel insurance product in 5 countries across SEA market • Lead , manage, create and sponsor projects and campaigns in various digital and offline platforms • Collaborate with multi-functional teams including media channel team (SEO, SEM, Display, Soc Med, Offline, etc), design team, data team, GRM, finance, legal, and product team.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Unit Manager

  • Jul 2017 - Sep 2017

  North & Central Sumatera Province, Indonesia Procter & Gamble is one of biggest FMCG companies in the world, with product ranges including family, personal and household care products. • Developed the business and built positive relationship with distributor partners in North&Central Sumatera, which covers traditional market and local modern retail in five provinces (Aceh, North Sumatera, West Sumatera, Riau, and Batam) • Managed transition process for several new products in key brands involving demand forecast, supply chain… Show more Procter & Gamble is one of biggest FMCG companies in the world, with product ranges including family, personal and household care products. • Developed the business and built positive relationship with distributor partners in North&Central Sumatera, which covers traditional market and local modern retail in five provinces (Aceh, North Sumatera, West Sumatera, Riau, and Batam) • Managed transition process for several new products in key brands involving demand forecast, supply chain, and inventory stock reduction timeline to ensure 100% on-shelf-availability during the conversion • Led distributor sales team which analyzed corporate purchasing trends in the market and executed differential strategic plan across areas. Coordinated 9 area sales manager and 189 sales team to deliver expected incremental offtake and sales fundamental

• Key Account Manager

  • Sep 2014 - Jun 2017

  North & Central Sumatera, Indonesia • Responsible for driving supermarket and mini-market account growth in 4 Indonesian provinces with population of 28 million • Top 10% rating in region by senior management, achieved strongest fundamental growth in OND (Oct-Dec) 2016 and JFM 2017 period • Drove customer purchasing initiatives to 978 Independent Supermarket & Mini Market Stores, resulting 110% sales growth in FY 15-16 for top 30 accounts (53% business salience). Initiatives included first new Hair Care planogram… Show more • Responsible for driving supermarket and mini-market account growth in 4 Indonesian provinces with population of 28 million • Top 10% rating in region by senior management, achieved strongest fundamental growth in OND (Oct-Dec) 2016 and JFM 2017 period • Drove customer purchasing initiatives to 978 Independent Supermarket & Mini Market Stores, resulting 110% sales growth in FY 15-16 for top 30 accounts (53% business salience). Initiatives included first new Hair Care planogram implementation in independent supermarket channel • Coordinated 7 area sales manager and 126 sales team to deliver expected incremental offtake and sales fundamental



Gerakan Indonesia Mengajar

• Indonesia
• Civic and Social Organizations
• 100 - 200 Employee

• Pengajar Muda (Youth Teacher)

  • Apr 2013 - Jul 2014

  Kapuas Hulu, West Borneo Indonesia Teaches Movement is an Indonesian non-government organisation that promotes and works towards fostering and sustaining an education teaching movement in remote areas of Indonesia My role was a voluntary teacher who: • Selected as 1 of 74 teachers among 7,502 applications to drive educational improvement towards 116 children in Indonesian remote area for one year • Identified opportunity to achieve education outcomes for children through organizing 3 regency events and… Show more Indonesia Teaches Movement is an Indonesian non-government organisation that promotes and works towards fostering and sustaining an education teaching movement in remote areas of Indonesia My role was a voluntary teacher who: • Selected as 1 of 74 teachers among 7,502 applications to drive educational improvement towards 116 children in Indonesian remote area for one year • Identified opportunity to achieve education outcomes for children through organizing 3 regency events and providing the first creative teaching method training to teachers with support of government funding. Worked together as a team which pitched idea to the Indonesian Ministry of Education, initiating the first Kapuas Hulu Children Festive which involved 134 children from 14 districts in Kapuas Hulu Show less