Director of EM Marketing & Communications

• Aug 2022 - Present

Marketing Director

• 2019 - Jun 2022

Direct communication strategies and materials to promote Oregon State’s goals, alumni pride, and student experience via TV, radio, print, online, and social media. Conduct research, data collection, and analysis of marketing campaigns. Supervise a team of 12 employees, including creative team, digital team, and project managers. • Leader of DE&I for the division of University Relations & Marketing. • Generated yearly increases in applications as a result of strategic marketing campaigns. • Led first comprehensive brand alignment review for colleges and major units at the university. Show less

Assistant/Associate Marketing Director

• 2013 - 2019

Executed marketing and communication plans to advance Oregon State’s goals and priorities, as well as to enhance public image. Oversaw media planning, assessment, advertising budget, and external media buying agency. Managed development of creative materials, communications, and strategies for print and online materials. Supervised creative team.• Led event planning of the Annual Brand Symposium, resulting in high turnout and engagement. • Helped create Presidential Scholar boxes, leading to increased scholarship awards and enrollment in Oregon State. • Developed a tailored workshop in difference, power, and privilege in higher education communications for division leadership in collaboration with ADVANCE program. • Organized seminars in Oregon racial history, concepts of identity, and effective communication with Oregon State’s Social Justice Education Initiative for all division employees. Show less

Marketing Specialist/Manager

• 2009 - 2013

Developed marketing strategies to enhance Oregon State’s brand and student engagement. Acted as marketing liaison for undergraduate, graduate, and international admissions and recruitment. Supervised production assistant, marketing writer, social media specialist, and 1-2 student interns. • Project Manager for Powered by Orange, Oregon State’s first award-winning integrated brand campaign.

Public Relations Specialist

• 2006 - 2008

Investigated, wrote, and distributed press releases for Corporate Diversity & Community Affairs. Generated materials to promote media-related events and large-scale conferences in local and national news. • Organized and coordinated the inaugural Women of Color conference. Investigated, wrote, and distributed press releases for Corporate Diversity & Community Affairs. Generated materials to promote media-related events and large-scale conferences in local and national news. • Organized and coordinated the inaugural Women of Color conference.

Administrative Coordinator

• 2005 - 2006

Project Clerk

• 2005 - 2005

Account Coordinator

• 2004 - 2004