Laura Useros Bueno

Field Marketing Manager at Talentia Software at Talentia Software
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Madrid Metropolitan Area, ES
Languages
  • Español Native or bilingual proficiency
  • Ingles Full professional proficiency
Skills

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Credentials

  • Inbound marketing
    HubSpot Academy
    Jul, 2021
    - Oct, 2024

Experience

  • Talentia Software
    • France
    • Software Development
    • 300 - 400 Employee
    • Field Marketing Manager at Talentia Software
      • Apr 2010 - Present

      Define & execute local Marketing and Communication Strategy for Spain, Portugal and Latam markets. - Work closely with the Country Sales Manager to build, drive and achieve the strategic priorities and marketing programs across the region. The 75% of Iberia Total revenues come from Marketing campaigns.- Monitor and analyze effectiveness of marketing activities, making necessary adjustments to improve ROI. Improving by 30% the lead-gen machine and pipe-line results. - Oversee the implementation of digital marketing (mostly SEM, SEO, Social Media) improving 18% the new visits on the Spanish website and the quality of the leads.- Plan and manage the marketing budget. Forecast targets and adjust budget distribution to achieve key objectives.- Responsibility for coordination, management, support and delivery of external communications activities and organization of customer´s events. Show less

    • Marketing Specialist at Talentia Software
      • Mar 2006 - Apr 2010

      Design annual marketing and communication plan and budget allocation.- Email Campaigns: definition of the plan of sending and maintenance and operation of CRM (Salesforce)- Media Planning: selection of the target media (on and off line) and definition of the insertion plan in media.- Commercial events: sponsorships, product presentations, etc.- Relations with the media and suppliers.

  • Campofrio
    • Spain
    • Food and Beverage Services
    • 400 - 500 Employee
    • Internal and Corporate Communication Technician
      • 2004 - Jan 2006

      Development of internal communication actions and image of the company. Development of internal communication actions and image of the company.

  • Telefónica
    • Spain
    • Telecommunications
    • 700 & Above Employee
    • Internships
      • May 2003 - Dec 2003

      Mailing campaigns, advertising and communication - Segmento Negocios y Profesionales Mailing campaigns, advertising and communication - Segmento Negocios y Profesionales

Education

  • Universidad Europea
    Master Executive Comercial y Marketing
    2007 - 2008
  • CESMA Business School
    Master en Dirección de Comunicación, Empresa, gestión, marketing y disciplinas afines
    2003 - 2004
  • Universidad Nebrija
    Licenciatura de Publicidad y RRPP con Diploma en estudios Empresariales, Empresa, gestión, marketing y disciplinas afines
    1999 - 2003

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