Experience

GoldKo

• Brazil
• Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • Apr 2021 - Oct 2021

  São Paulo, Brasil



Sony Pictures Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Trade Marketing Manager

  • Nov 2018 - Jan 2020

  São Paulo e Região, Brasil Responsible for Trade Marketing Affiliates and Ad Sales strategy. Organize the trade marketing strategy for Brazil together with marketing peers in other regions. Cross-functional Integration, serving as a key voice for clients in order to assure marketing, PR, brand & editorial. Focused in building a strong Culture player, helping SONY to promote and nurture company values towards the Brazilian market. - Focused in audience ratings results, brand awareness, cobranding… Show more Responsible for Trade Marketing Affiliates and Ad Sales strategy. Organize the trade marketing strategy for Brazil together with marketing peers in other regions. Cross-functional Integration, serving as a key voice for clients in order to assure marketing, PR, brand & editorial. Focused in building a strong Culture player, helping SONY to promote and nurture company values towards the Brazilian market. - Focused in audience ratings results, brand awareness, cobranding communications to connect SONY business units and other industries, digital and influencers engagements as well as an innovative competitive intelligence. - Responsible for leading and launching unique campaigns for B2B clients regarding SONYs’ shows. Connection with a vast network of collaborative partners seeking to understand how Marketing can definitely impact our business. - Responsible for aligning Brazilian strategies, taking part in face-to-face meetings with Latin American as well as keeping in touch with suppliers regarding fulfillment of the contracts of each action performed together with legal. - Develop, implement, track and control end-to-end monthly marketing plans for Brazilian MSO partners together with HBO, local and regional marketing teams, as well as SPT (Sony Pictures Television) creative, programming and distribution teams. - Working together with the MSOs and Sales Team, in order to create strategies and ensure a long-term relationship, creating relevance within the entertainment business. - Co-branding: Seek new opportunities, integration with other areas and brands, in order to generate revenue and visibility in the market - One Sony. - Budget and KPI's control.

• Crackle & Affiliate Marketing Manager

  • Feb 2017 - Nov 2018

  São Paulo e Região, Brasil Provide support to the MSOs and Sales Team in marketing campaigns, trainings, material development together with STP (Sony Television Pictures) advertising, production, digital teams as well as events agency. Work together with the Distribution Team to protect and ensure a long-term relationship with the subscribers. Design marketing strategies for Affiliates and Ad Sales regarding Canal Sony, AXN and Crackle. Develop, implement, track and control end-to-end monthly marketing… Show more Provide support to the MSOs and Sales Team in marketing campaigns, trainings, material development together with STP (Sony Television Pictures) advertising, production, digital teams as well as events agency. Work together with the Distribution Team to protect and ensure a long-term relationship with the subscribers. Design marketing strategies for Affiliates and Ad Sales regarding Canal Sony, AXN and Crackle. Develop, implement, track and control end-to-end monthly marketing plans for Brazilian MSO partners together with the Sales Team, local and regional programmers, as well as SPT (Sony Pictures Televison) marketing and distribution teams, resulting in user acquisition and retention. Manage customer support, vendor relationship with the consumers, assessing overall performance, identifying risks, and providing recommendations for business improvement. Responsible for the management of third parties, agencies, freelancers and partners. Identifying and addressing areas of opportunity; as well as, providing all the required materials and KPI’s. Budget Control.

• Affiliate Marketing & Trade Marketing

  • Nov 2015 - Feb 2017

  São Paulo, Brasil Definition of communication strategy for Ad Sales: Roadshows (sales events in the main advertising agencies of the country), digital trade campaign, BTL actions, promotions, trips for brand activation, negotiation with vehicles, analysis of the effectiveness of campaigns for share optimization. Definition of communication strategies for Affiliates: Digital trade campaign, BTL actions, strategic events for portfolio disclosure (Upfront HBO – Canal Sony and AXN) and promotion… Show more Definition of communication strategy for Ad Sales: Roadshows (sales events in the main advertising agencies of the country), digital trade campaign, BTL actions, promotions, trips for brand activation, negotiation with vehicles, analysis of the effectiveness of campaigns for share optimization. Definition of communication strategies for Affiliates: Digital trade campaign, BTL actions, strategic events for portfolio disclosure (Upfront HBO – Canal Sony and AXN) and promotion creation. Co-branding campaigns with operators: proposal creation, negotiation, coordination with Consumer department, implementation and results. Media strategy with affiliates and implementation to ensure divulgation of the channels within each operator, optimizing existing communication and ensuring greater assertiveness in communication (synopses, images, promos, interviews, exclusive material). Shares directed to TVE and TVOD. Development of new ideas, reports and presentations for the events / meetings Ad Sales and Affiliates. Budget Control and payment process of Ad Sales and Affiliates.



SKY Brasil

• Brazil
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing & Communications

  • Feb 2015 - Nov 2015

  São Paulo, Brasil Cobranding, retail communication, competitors analysis and communication intelligence. Responsible for co-branding actions with strategic partners with the objective of increasing the brand capillarity, brand awareness and enhancement of investments in communication - definition of communication and media strategy, investment negotiation; budget management; development of communication guide; interface between agency and legal department; definition of calendar of actions; identification… Show more Cobranding, retail communication, competitors analysis and communication intelligence. Responsible for co-branding actions with strategic partners with the objective of increasing the brand capillarity, brand awareness and enhancement of investments in communication - definition of communication and media strategy, investment negotiation; budget management; development of communication guide; interface between agency and legal department; definition of calendar of actions; identification of new business opportunities. Responsible for retail communication - definition of communication strategy and media; bugdet management; interface between agency, legal and sales departments; definition of calendar of actions; preparation of briefing for creation of communication materials with SKY official agency; Identification of new communication opportunities. Analysis and monitoring of information about competitors to be based as strategic results of positioning and communication. Definition, monitoring and analysis of market research. Negotiation and activation of shares with class associations. Show less



Las Flores ME

• Owner/Partner

  • 2010 - 2014

  São Paulo, Brasil Company specializing in luxury flower arrangements, with online and offline sales for B2B and B2C. Responsible for the company development, product development, pricing, distribution and sales. Implementation of marketing strategies: brand identity, products and communication materials. Creation of the brand (name, logo, visual identity, business card, tags, etc) and aesthetic identity of the arrangements. Development and management of the company's online communication… Show more Company specializing in luxury flower arrangements, with online and offline sales for B2B and B2C. Responsible for the company development, product development, pricing, distribution and sales. Implementation of marketing strategies: brand identity, products and communication materials. Creation of the brand (name, logo, visual identity, business card, tags, etc) and aesthetic identity of the arrangements. Development and management of the company's online communication platforms, website (www.lasflores.com.br), Instagram, Facebook, Blog, Google. Management of outsourced employees. Negotiation, planning and logistics management. Planning and organization of social events (weddings, birthdays, reception of baptisms, etc.) and corporate events (dinners, lunches, cocktails). Clients prospection, presentation of product and service portfolios, drafting of contracts and negotiation. Main corporate clients: St. Paul's School, JWT Agency, Vaz, Barreto, Shingaki & Oioli Advogados, Spadaccino Restaurant. Show less



Vivo (Telefônica Brasil)

• Brazil
• Telecommunications
• 700 & Above Employee

• Marketing Analyst

  • 2009 - 2010

  São Paulo, Brasil Responsible for incentive actions to increase mobile phone credits purchase by prepaid customers through mobile communication, company website, e-mail marketing, telemarketing/customer service and television campaigns; work developed along with communication, legal and sales departments. Creation and implementation of the project to revitalize the customer service, aiming to make it more direct and easy. Analysis and monthly presentation of reports of average use ticket of prepaid… Show more Responsible for incentive actions to increase mobile phone credits purchase by prepaid customers through mobile communication, company website, e-mail marketing, telemarketing/customer service and television campaigns; work developed along with communication, legal and sales departments. Creation and implementation of the project to revitalize the customer service, aiming to make it more direct and easy. Analysis and monthly presentation of reports of average use ticket of prepaid cell phones, segmented by region. Monitoring and development of credit sales channels for mobile phones (Vivo stores, telemarketing/customer service, website, automatic recharge). Management of prepaid sector information on Vivo's online website.

• Marketing Analyst

  • 2008 - 2009

  São Paulo, Brasil Preparation of direct marketing actions with planning and definitions of the actions in partnership with Business Intelligence area and Communication Agency. Definition of profile of the public, region, medium ticket, means of communication (direct mail, e-mail marketing, sms, telemarketing/customer service). Responsible for monitoring and developing credit sales channels for mobile phones (Vivo stores, telemarketing/customer service, website, automatic recharge). Elaboration of… Show more Preparation of direct marketing actions with planning and definitions of the actions in partnership with Business Intelligence area and Communication Agency. Definition of profile of the public, region, medium ticket, means of communication (direct mail, e-mail marketing, sms, telemarketing/customer service). Responsible for monitoring and developing credit sales channels for mobile phones (Vivo stores, telemarketing/customer service, website, automatic recharge). Elaboration of sales script, productivity analysis and definition of sales targets by telemarketing channel/customer service. Creation and implementation of the service package with the right to unlimited intercity connections, resulting in an increase of the ticket average without impacting the volume of connections in the network.



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sales Analyst - Software Services

  • 2007 - 2008

  São Paulo, Brasil Responsible for preparation of sales proposals for private and public companies. Pricing, contracts and technical definitions in the financial, sales and engineering departments. Responsible for the internal communication strategy of the area and communication positioning. Responsible for presenting sales proposals and interfacing engineering, sales, quality assurance, financial and legal departments.

• Intern

  • 2005 - 2007

  São Paulo, Brasil Responsible for software services proposals and following deadlines. Interface with the legal, technical, quality assurance, financial and sales departments. Responsible for creating and implementing a new contract model and technical proposal to respond to customers faster. The most recurrent services were mapped and based on this study, created standard contracts, allowing more agility and transparency in service. Responsible for Quality Assurance: documentation… Show more Responsible for software services proposals and following deadlines. Interface with the legal, technical, quality assurance, financial and sales departments. Responsible for creating and implementing a new contract model and technical proposal to respond to customers faster. The most recurrent services were mapped and based on this study, created standard contracts, allowing more agility and transparency in service. Responsible for Quality Assurance: documentation, presentation and analysis of the area related to ISO 9001.