Experience

Fitted for Work
• Australia
• Non-profit Organization Management
• 1 - 100 Employee
• Events Planning

  • Apr 2023 - Present


Stuart Alexander & Co.

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• NATIONAL ON PREMISE AND WHOLESALERS MANAGER

  • May 2021 - Mar 2023

  • Managed Key National Accounts (On Premise), Wholesalers, and state sales teams. • Oversaw an FMCG portfolio of 22 Brands across 10 Brand Partners, comprising over 200 SKUs, including Monin, West Winds Gin, and Biggar & Leith. • Grew revenue by 49% in 2 years • Grew On Premise outlets from 4137 to 6015 • Cultivated strong relationships with key national customers. • Developed and implemented quarterly sales cycle plans aligned with customer and commercial planning… Show more • Managed Key National Accounts (On Premise), Wholesalers, and state sales teams. • Oversaw an FMCG portfolio of 22 Brands across 10 Brand Partners, comprising over 200 SKUs, including Monin, West Winds Gin, and Biggar & Leith. • Grew revenue by 49% in 2 years • Grew On Premise outlets from 4137 to 6015 • Cultivated strong relationships with key national customers. • Developed and implemented quarterly sales cycle plans aligned with customer and commercial planning budgets. • Conducted forecasting and demand planning for international production timelines, particularly during the post-Covid delivery period. • Strategised and evaluated trade spend budgets to optimise sales performance. • Collaborated with various departments such as Finance, Category Sales, Supply Chain, Marketing, and eCommerce within the organisation. Show less • Managed Key National Accounts (On Premise), Wholesalers, and state sales teams. • Oversaw an FMCG portfolio of 22 Brands across 10 Brand Partners, comprising over 200 SKUs, including Monin, West Winds Gin, and Biggar & Leith. • Grew revenue by 49% in 2 years • Grew On Premise outlets from 4137 to 6015 • Cultivated strong relationships with key national customers. • Developed and implemented quarterly sales cycle plans aligned with customer and commercial planning… Show more • Managed Key National Accounts (On Premise), Wholesalers, and state sales teams. • Oversaw an FMCG portfolio of 22 Brands across 10 Brand Partners, comprising over 200 SKUs, including Monin, West Winds Gin, and Biggar & Leith. • Grew revenue by 49% in 2 years • Grew On Premise outlets from 4137 to 6015 • Cultivated strong relationships with key national customers. • Developed and implemented quarterly sales cycle plans aligned with customer and commercial planning budgets. • Conducted forecasting and demand planning for international production timelines, particularly during the post-Covid delivery period. • Strategised and evaluated trade spend budgets to optimise sales performance. • Collaborated with various departments such as Finance, Category Sales, Supply Chain, Marketing, and eCommerce within the organisation. Show less



Spirits Box

• China
• Food and Beverage Services

• Co-Founder

  • Dec 2017 - Mar 2020

  • Created and launched a start-up based in Shanghai, introducing 3 Australian brands with 11 SKUs in a foreign market. • Introduced products to over 70 cities and wholesaler distribution in 5 major city-states. EDUCATION REFERENCES • Brand management - ensured consistent brand representation and established brand identities. • Cultivated and maintained strong relationships with key suppliers, influencers, and buyers in the industry. • Spearheaded and executed effective… Show more • Created and launched a start-up based in Shanghai, introducing 3 Australian brands with 11 SKUs in a foreign market. • Introduced products to over 70 cities and wholesaler distribution in 5 major city-states. EDUCATION REFERENCES • Brand management - ensured consistent brand representation and established brand identities. • Cultivated and maintained strong relationships with key suppliers, influencers, and buyers in the industry. • Spearheaded and executed effective marketing campaigns to promote new-to-market products and drive sales. • Planning and executing events, consumer tastings, B2B brand seminars, and guest bartending. Show less • Created and launched a start-up based in Shanghai, introducing 3 Australian brands with 11 SKUs in a foreign market. • Introduced products to over 70 cities and wholesaler distribution in 5 major city-states. EDUCATION REFERENCES • Brand management - ensured consistent brand representation and established brand identities. • Cultivated and maintained strong relationships with key suppliers, influencers, and buyers in the industry. • Spearheaded and executed effective… Show more • Created and launched a start-up based in Shanghai, introducing 3 Australian brands with 11 SKUs in a foreign market. • Introduced products to over 70 cities and wholesaler distribution in 5 major city-states. EDUCATION REFERENCES • Brand management - ensured consistent brand representation and established brand identities. • Cultivated and maintained strong relationships with key suppliers, influencers, and buyers in the industry. • Spearheaded and executed effective marketing campaigns to promote new-to-market products and drive sales. • Planning and executing events, consumer tastings, B2B brand seminars, and guest bartending. Show less



Nieuw Amsterdam

• United States
• Real Estate

• General Manager

  • Jan 2015 - Sep 2017

  • Identifying challenges and drive business growth as the General Manager of a vibrant cocktail bar and restaurant. • Managed a diverse team of 30-40 personnel. • Acted as the primary point of contact for key clients, fostering strong relationships and delivering exceptional customer service. • Developed and curated an engaging events calendar, strategically designed to attract a wide audience and enhance overall business performance for this multifunctional venue. •… Show more • Identifying challenges and drive business growth as the General Manager of a vibrant cocktail bar and restaurant. • Managed a diverse team of 30-40 personnel. • Acted as the primary point of contact for key clients, fostering strong relationships and delivering exceptional customer service. • Developed and curated an engaging events calendar, strategically designed to attract a wide audience and enhance overall business performance for this multifunctional venue. • Established personalised training programs and streamlined business operations systems to improve efficiency and elevate the overall performance of the establishment. Show less • Identifying challenges and drive business growth as the General Manager of a vibrant cocktail bar and restaurant. • Managed a diverse team of 30-40 personnel. • Acted as the primary point of contact for key clients, fostering strong relationships and delivering exceptional customer service. • Developed and curated an engaging events calendar, strategically designed to attract a wide audience and enhance overall business performance for this multifunctional venue. •… Show more • Identifying challenges and drive business growth as the General Manager of a vibrant cocktail bar and restaurant. • Managed a diverse team of 30-40 personnel. • Acted as the primary point of contact for key clients, fostering strong relationships and delivering exceptional customer service. • Developed and curated an engaging events calendar, strategically designed to attract a wide audience and enhance overall business performance for this multifunctional venue. • Established personalised training programs and streamlined business operations systems to improve efficiency and elevate the overall performance of the establishment. Show less


Touché Hombre
• Australia
• Restaurants
• Venue Manager

  • May 2012 - Dec 2014