Laura Stingl
Programming CoChair at 414digital- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Julia Haas
Laura has the unique super-power of being both a critical, strategic thinker and a detail-oriented, proactive, "get-it-done" employee. Laura questions status-quo, has a knack for building smart digital media strategies as well as finding new opportunities for clients (both internally and externally). Laura's mature, calm and friendly demeanor sets her apart as a partner everyone wants to work with. I enjoyed working closely with her for nearly three years and believe she has a high amount of potential to add value to any organization.
LinkedIn User
I had the pleasure of working with Laura for a year at Maxus. Laura is an extremely hard worker and is a true team player. Without even having to be asked, Laura is always quick to take initiative and help as needed. Laura quickly became a team expert in many of our day-to-day systems and helped to ensure our entire team was properly trained. Planning and implementing multi-channel media campaigns beginning to end, Laura prioritized with ease and never missed deliverables. Laura is a huge asset and I hope I am able to work with her again!
Julia Haas
Laura has the unique super-power of being both a critical, strategic thinker and a detail-oriented, proactive, "get-it-done" employee. Laura questions status-quo, has a knack for building smart digital media strategies as well as finding new opportunities for clients (both internally and externally). Laura's mature, calm and friendly demeanor sets her apart as a partner everyone wants to work with. I enjoyed working closely with her for nearly three years and believe she has a high amount of potential to add value to any organization.
LinkedIn User
I had the pleasure of working with Laura for a year at Maxus. Laura is an extremely hard worker and is a true team player. Without even having to be asked, Laura is always quick to take initiative and help as needed. Laura quickly became a team expert in many of our day-to-day systems and helped to ensure our entire team was properly trained. Planning and implementing multi-channel media campaigns beginning to end, Laura prioritized with ease and never missed deliverables. Laura is a huge asset and I hope I am able to work with her again!
Julia Haas
Laura has the unique super-power of being both a critical, strategic thinker and a detail-oriented, proactive, "get-it-done" employee. Laura questions status-quo, has a knack for building smart digital media strategies as well as finding new opportunities for clients (both internally and externally). Laura's mature, calm and friendly demeanor sets her apart as a partner everyone wants to work with. I enjoyed working closely with her for nearly three years and believe she has a high amount of potential to add value to any organization.
LinkedIn User
I had the pleasure of working with Laura for a year at Maxus. Laura is an extremely hard worker and is a true team player. Without even having to be asked, Laura is always quick to take initiative and help as needed. Laura quickly became a team expert in many of our day-to-day systems and helped to ensure our entire team was properly trained. Planning and implementing multi-channel media campaigns beginning to end, Laura prioritized with ease and never missed deliverables. Laura is a huge asset and I hope I am able to work with her again!
Julia Haas
Laura has the unique super-power of being both a critical, strategic thinker and a detail-oriented, proactive, "get-it-done" employee. Laura questions status-quo, has a knack for building smart digital media strategies as well as finding new opportunities for clients (both internally and externally). Laura's mature, calm and friendly demeanor sets her apart as a partner everyone wants to work with. I enjoyed working closely with her for nearly three years and believe she has a high amount of potential to add value to any organization.
LinkedIn User
I had the pleasure of working with Laura for a year at Maxus. Laura is an extremely hard worker and is a true team player. Without even having to be asked, Laura is always quick to take initiative and help as needed. Laura quickly became a team expert in many of our day-to-day systems and helped to ensure our entire team was properly trained. Planning and implementing multi-channel media campaigns beginning to end, Laura prioritized with ease and never missed deliverables. Laura is a huge asset and I hope I am able to work with her again!
Credentials
-
The Trade Desk Edge Academy Certified: Executive Program
The Trade DeskDec, 2021- Sep, 2024 -
Edge Academy Certified: Marketing Foundations
The Trade DeskApr, 2020- Sep, 2024 -
Trading Academy Certified - Professional
The Trade DeskMar, 2020- Sep, 2024 -
Trading Academy Certified – Connected TV
The Trade DeskMar, 2020- Sep, 2024 -
Trading Academy Certified – Practitioner
The Trade DeskMar, 2020- Sep, 2024 -
Sizmek Media Basics Certification
SizmekAug, 2017- Sep, 2024
Experience
-
414digital
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Programming CoChair
-
Mar 2023 - Present
-
-
-
Johnson Health Tech North America
-
United States
-
Wellness and Fitness Services
-
200 - 300 Employee
-
Media Strategist
-
Jan 2022 - Present
-
-
-
BVK
-
Human Resources Services
-
Programmatic Media Supervisor
-
Feb 2020 - Feb 2022
Manage over 80 campaigns at one time, including strategy, set up, trafficking, optimizations, pacing, reporting and insights Educate media team on new media trends, data providers, privacy changes and the changing programmatic landscape In-housed programmatic media for increased visibility and control Built a framework to run efficient campaigns comprised of building detailed input documents, tracking documents and reporting templates Forged relationships with data and inventory partners to test new approaches for reaching the target audiences Show less
-
-
-
Kohl's
-
United States
-
Events Services
-
1 - 100 Employee
-
Programmatic Media Lead
-
Sep 2019 - Jan 2020
Helped launch internal programmatic team, utilizing new partners and servicesBuilt traits and segments within the internal DMP to create custom audiencesStrategically set bids, frequencies and target parameters to ensure successful deliveryImplemented and measured test strategies to gain insights on the audience and increased performanceExceeded ROI estimates within first 3 months of live mediaOversaw Supply Path Optimization project to dive deeper into inventory and foster partnerships Show less
-
-
Programmatic Media Planner
-
Jan 2019 - Sep 2019
-
-
-
Bader Rutter
-
United States
-
Advertising Services
-
200 - 300 Employee
-
Media Supervisor
-
Jan 2018 - Jan 2019
Conducted 1:1s and reviews to ensure successful career development for a Media PlannerComprehensively owned media buying process from implementation to optimizationNegotiated cost efficiencies, premium placements and added value with relationship buildingDeveloped training session advising internal and client teams on digital and social media trendsWinner of two first place regional NAMA awards for excellence in social media
-
-
Sr. Media Activator
-
May 2016 - Jan 2018
Managed media schedules across B2B and B2C clients Created tactical media strategies across Print, TV, Radio, Digital, Social and OOH based on target audience media consumption patternsDelivered concrete results based on established KPIs and industry benchmarks with clear optimization recommendationsManaged paid social media campaigns across a wide variety of budgets, strategies and target marketsUtilized digital expertise to integrate new technology
-
-
Activator
-
Jul 2014 - May 2016
Media planner and buyer for nine brands Emphasis on Social advertising
-
-
-
Maxus
-
Ukraine
-
Appliances, Electrical, and Electronics Manufacturing
-
1 - 100 Employee
-
Hybrid Media Planner
-
Apr 2013 - Jul 2014
Assisted in media planning across Digital, TV and Print to create channel neutral media campaigns RFPed and selected digital partners based on communication objectives Trafficked, tracked and reported on all online campaigns Maintained flowcharts and plans for three major brands Completed monthly and quarterly competitive spending charts and insights for clients Developed target audience segments by studying demographic data and consumer profiles Maintained monthly billing process for six brands and resolved all discrepancies Participated in brainstorms to develop creative ideas and new platforms Involved in winning pitches for new businesses Trained new coworkers and interns Tools used: ComScore, Mediamind, MediaMix, iDesk, Prisma, Xpert, MRI, Printpak, Mediatools, Stradegy and Nielsen AdViews Show less
-
-
Education
-
University of Wisconsin-Madison
Journalism Bachelor of Arts, Journalism; Emphasis in Strategic Communication, Communication Arts; Emphasis in Broadcast
Community
