Laura Spence

Senior UX Researcher at Frostbite
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Contact Information
Location
Raleigh-Durham-Chapel Hill Area
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Laura is by far one of the best team members one can wish for, I was super grateful that I got a chance to work with her. On top of that Laura has great leadership skills where she easily sees the bigger picture. Her leadership brings unity for the team which in return motivates the team to perform at their highest. She is also a skilled researcher who keeps updated with effective research and innovative approaches. I highly recommend Laura.

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Credentials

  • Google Analytics Essential Training
    lynda.com
    Oct, 2015
    - Sep, 2024
  • Foundations of UX: Information Architecture
    lynda.com
    Aug, 2015
    - Sep, 2024
  • Foundations of Typography
    lynda.com
    Jan, 2015
    - Sep, 2024
  • Foundations of Typography: Hierarchy and Navigation
    lynda.com
    Jan, 2015
    - Sep, 2024

Experience

    • Sweden
    • Computer Games
    • 1 - 100 Employee
    • Senior UX Researcher
      • Aug 2022 - Present
    • India
    • Software Development
    • 1 - 100 Employee
    • UX Researcher
      • Oct 2021 - Jul 2022
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior UX Researcher
      • Jul 2019 - Sep 2021

      - Developed and enacted systematic research standards [session protocol, planned analysis, protection of PII, etc.] for 4 roadmaps as the first staff UX researcher for the CounselLink product. - Promoted awareness and usage of generative and concept research to identify value propositions and adoption hurdles of new services. - Developed monthly roadmap-oriented studies for invitation to cross-functional teams. These sessions were regularly attended by sales, marketing, account management, development, and product management roles. - Developed workshops and sprints to align product teams on user needs for an integration of a newly acquired product [Knowable]. Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • UX Researcher
      • Nov 2018 - Jun 2019

      - Evaluated and reported on the effectiveness of customer investment education - Summarized more than a year of previous research to inform the direction of a new application - Issued surveys and analyzed results - Identified and reported usability issues for high volume and critical investment functionality - Hosted workshops to align stakeholders on project objectives and potential research avenues - Evaluated and reported on the effectiveness of customer investment education - Summarized more than a year of previous research to inform the direction of a new application - Issued surveys and analyzed results - Identified and reported usability issues for high volume and critical investment functionality - Hosted workshops to align stakeholders on project objectives and potential research avenues

    • United States
    • Software Development
    • 1 - 100 Employee
    • UX Researcher
      • Jan 2017 - Oct 2018

      - Reported research insights from a spectrum of evaluative methods, including usability testing, card sorting, and interviewing. - Performed client-facing workshops for the development of project goals, content strategy, and user workflows. - Developed methodologies for interpreting user-generated comments. - Evaluated content inventories and developed revised structures for website redesigns. - Reported research insights from a spectrum of evaluative methods, including usability testing, card sorting, and interviewing. - Performed client-facing workshops for the development of project goals, content strategy, and user workflows. - Developed methodologies for interpreting user-generated comments. - Evaluated content inventories and developed revised structures for website redesigns.

    • United States
    • Graphic Design
    • 1 - 100 Employee
    • UX Researcher & UX Designer
      • Oct 2016 - Dec 2016

      - Performed ideation workshops for website redesigns. - Developed and performed testing protocol for proposed navigation. - Designed website navigation and wireframes. - Performed ideation workshops for website redesigns. - Developed and performed testing protocol for proposed navigation. - Designed website navigation and wireframes.

    • China
    • IT Services and IT Consulting
    • 700 & Above Employee
    • UX Project Specialist
      • Jun 2016 - Sep 2016

      - Performed evaluation of eCommerce features resulting in design recommendations and measurement tracking plans. - Performed A/B impression testing on landing pages to identify the optimal design. - Coordinated international communication around project initiatives. - Performed evaluation of eCommerce features resulting in design recommendations and measurement tracking plans. - Performed A/B impression testing on landing pages to identify the optimal design. - Coordinated international communication around project initiatives.

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • IMA Lab Research Intern
      • Jan 2016 - May 2016

      - Generated prototypes and performed in-person testing for an upcoming exhibit experience. - Generated prototypes and performed in-person testing for an upcoming exhibit experience.

    • United States
    • Museums, Historical Sites, and Zoos
    • 200 - 300 Employee
    • Usability Research Intern
      • Aug 2015 - Dec 2015

      - Performed a full scope usability study to evaluate user behavior and pain points around a popular web feature. - Provided design recommendations and a measurement plan to track success. - Performed a full scope usability study to evaluate user behavior and pain points around a popular web feature. - Provided design recommendations and a measurement plan to track success.

    • South Africa
    • 1 - 100 Employee
    • UX Research Intern
      • Jun 2015 - Nov 2015

      - Reviewed stakeholder problem spaces - Scoped and wrote usability testing protocol for 12+ projects - Performed testing sessions for 20+ projects - Developed reports on test results for 12+ projects - Reviewed stakeholder problem spaces - Scoped and wrote usability testing protocol for 12+ projects - Performed testing sessions for 20+ projects - Developed reports on test results for 12+ projects

    • Research Associate
      • Sep 2013 - May 2014

      As a part of the Open Scholarship Project (OSP) commercialization team, we performed competitive analyses, stakeholder interviews, business canvas updates, and weekly presentations on our findings to project mentors. This was an research intensive experience that focused on discovering the marketability for an open-sourced article delivery system. As a part of the Open Scholarship Project (OSP) commercialization team, we performed competitive analyses, stakeholder interviews, business canvas updates, and weekly presentations on our findings to project mentors. This was an research intensive experience that focused on discovering the marketability for an open-sourced article delivery system.

Education

  • Indiana University-Purdue University at Indianapolis
    Bachelor's Degree, Media Arts and Sciences
    2011 - 2015

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