Strategic Communications and Planning Manager

• Jan 2023 - Present

Head of Marketing and Communications

• May 2021 - Jan 2023

My team focus on raising the public profile of Blind Low Vision NZ through a variety of channels and creative marketing disciplines. I am responsible for the overall marketing strategy, developing high-quality promotional tools which can be deployed to increase awareness of our services, and working closely with the eye health community to educate the public on maintaining their eye health. I manage all aspects of the marketing and communications function, from brand and reputation management to digital and social media strategy and execution, PR and media relations, all communication channels (including launching a new, highly accessible website in August 2022), awareness campaigns, internal communications, advocacy and accessibility support work and advertising. Show less

Corporate Communications Manager

• Nov 2020 - Apr 2021

Communications Officer

• Feb 2018 - Nov 2020

Marketer

• Oct 2016 - Apr 2021

I decided to make the move to the other side of the world partly in search for a better life/work balance and also because one of my passions is travelling the world. I’ve worked in a number of different roles and industries, which has given me a broad range of experience. I made the move from editorial into marketing because it suited my creative nature more, though the proof-reading and copywriting skills that I gained in editorial have come in extremely handy in my marketing work. Most recently, I’ve worked in brand and reputation marketing, building and repairing brands using the full marketing mix. My most recent campaign included out of home advertising, paid digital and social ads, organic social activity and recruiting reputable brand ambassadors to help change the perception of the brand. I’m good at creating and getting the most out of content and coming up with innovative ways to put information across, in addition to the basic day-to-day tasks that marketing involves. Show less

Marketing Manager

• Feb 2017 - Feb 2018

I was responsible for all aspects of the marketing for the businesses, including Newcrest, Kiwi Self Storage, Nowbridge, Link 14 and others existing and to be created. My specific responsibilities included SEO, AdWords campaign management, analytics, blog management and copywriting, social media management, updating the existing website in HTML and CSS and working with external agencies to design a new website with a CMS (ongoing), email campaigns, branding, advertising, promotions, events management and other ad hoc tasks. Show less

Marketing Executive, Brand and Consumer

• Feb 2015 - Sep 2016

I work in the vocational marketing department at Pearson, focusing on BTEC • Campaign and project management (with a focus on raising brand awareness and reputation) • Managing and building presence on social media • Driving customer engagement across the full range of channels (digital, social media, direct mail, face-to-face sales, advertising and PR) and working to improve customer experience on all fronts • Monitoring and reporting on the effectiveness of campaigns • Planning, producing and updating content for the website and social media • Managing and building the reputation of the BTEC brand, creating campaigns targeting students, higher education institutions and employers. • Creating BTEC-specific video guidelines for company use and ascertaining best practices • Liaising with external suppliers, agencies and production companies to produce products, videos and other collateral Show less

Marketing Executive (6 month FTC)

• Jul 2014 - Dec 2014

• Planning and managing campaigns for key titles and occasional backlist titles. • Managing and building social media accounts (Twitter, Facebook, G+, YouTube, Pinterest, Instagram and blog) • Updating the website front-end (Supadu) and uploading/editing titles to back-end (Spree) • Working to increase awareness and effectiveness of the company's brand by increasing engagement and building consistency on social media. • Designing show cards, website graphics, advertising banners and other marketing collateral using Photoshop and InDesign. • Liaising with external suppliers and companies regarding advertising, competitions, cross promotion and data capture. • Planning content for the website and social media • Managing the e-newsletter campaigns – writing copy, briefing designers and overseeing activity (Mail Chimp) • Researching and implementing best practice methods for digital marketing strategies, PPC advertising and SEO tagging. • Managing the submissions for book awards. Show less

Marketing Executive (temp)

• May 2014 - Jul 2014

• Providing support on all marketing activities using the full marketing mix • Campaign management • Copy writing and editing of marketing materials including brochures, sales aids and videos • Working with sales teams to support and co-ordinate proprietary and third party events • Working with external suppliers and agencies to create marketing materials • Monitoring competitor websites and collateral • Managing and filming weekly ‘Trade Ideas’ videos and uploading to YouTube and website • Creating email newsletters and sending • Proofreading and fact-checking internal and external documents and presentations • Managing company social media (twitter, G+, YouTube) • Updating the website using CMS Show less

Creative and Marketing Coordinator

• Mar 2012 - Aug 2013

Within the Creative team I am responsible for maintaining the critical path of the cover and jacket design process, overseeing the workflow through the in-house and freelance designers and all operational duties relating to the Creative team, including keeping accurate records of all expenditure among other responsibilities. Within the Marketing department my role involved coordinating catalogues for major book fairs, managing the Paperback Preview, Bookseller’s Choice and Bookseller Buyer’s Guide submissions and miscellaneous tasks including temporary management of the department invoice process but my main Marketing responsibility was for the new Headline website, which was launched in June 2012. For the website, some of my responsibilities including pre-launch and post-launch testing, populating content for launch and going forward, as well as helping and training colleagues on the CMS, producing in-house user guides and SEO tagging guidelines, using Google Analytics to produce monthly reports, identifying errors and bugs and liaising with the web development team to sort the problems out. Show less

Assistant Production Editor/Publishing Administrator

• Aug 2011 - Mar 2012

• Production Editor for the Journal of Telemedicine and Telecare (8 issues/year) • Production Editor for the Journal of Health Services Research and Policy (4 issues and 2 supplements/year)This involved proof-reading, copy editing, liaising daily with the editor regarding the order of manuscripts for each edition, managing a spreadsheet of progress which logged the status of all manuscripts received, using Scholar One daily to download manuscripts and attached visuals and update the progress of the manuscript, uploading certain manuscripts and images to the website each month, ordering copies of the finished journals from suppliers and troubleshooting issues, in addition to my role as Publishing Administrator, detailed below. Show less

Publishing Administrator

• Nov 2010 - Jan 2012

• General administrative duties across the journals production, books editorial and marketing and sales departments (filing, mail-outs, ordering stationery, organising post etc.)• Handling the manuscript submission process for four journals using Scholar One and being the main contact for editors and authors during the submission process.• Dealing with incoming invoices, reprints and permissions requests, and enquiries from authors and engaging with other departments to ensure that everything happens efficiently.• Raising invoices for two open access publications, member societies’ subscriptions, reprints and permissions granted and ad-hoc invoices.• Organising meetings and taking minutes for the department, RSM Press Board meetings, editorial board meetings, ensuring that we have up-to-date lists of attendees for all meetings. • Personal Assistant to the Managing Director Show less

Temporary Marketing Assistant

• Sep 2010 - Oct 2010

• Creating AIs • Producing briefs for World Book Day 2011 posters, downloads and fliers etc. • Organising databases • Creating AIs • Producing briefs for World Book Day 2011 posters, downloads and fliers etc. • Organising databases

CCV Publicity Work Experience

• Sep 2010 - Sep 2010

• Producing show cards and fliers for upcoming events • Researching literary festivals • Finding reviews for the Weekly Round-up • Helping to organise the reviews mailing • Being actively involved in a Digital Marketing meeting, discussing my use of blogging and social networking and the benefits that I have found • Writing a blog for the Vintage website and reviewing new and pre-releases on my personal blog for Jonathan Cape, Chatto and Windus and The Bodley Head. • Producing show cards and fliers for upcoming events • Researching literary festivals • Finding reviews for the Weekly Round-up • Helping to organise the reviews mailing • Being actively involved in a Digital Marketing meeting, discussing my use of blogging and social networking and the benefits that I have found • Writing a blog for the Vintage website and reviewing new and pre-releases on my personal blog for Jonathan Cape, Chatto and Windus and The Bodley Head.

Temporary Marketing Administrator

• Jun 2010 - Jul 2010

• Mailing and compiling a more extensive mailing list • Producing original copy for newsletters, websites, letters and Publicity events • Organising meetings and booking rooms for the Publicity department • Briefing designers on original ideas for prizes, gifts and websites • Updating the stock lists and catalogues using VISTA and other bespoke publishing databases. • Mailing and compiling a more extensive mailing list • Producing original copy for newsletters, websites, letters and Publicity events • Organising meetings and booking rooms for the Publicity department • Briefing designers on original ideas for prizes, gifts and websites • Updating the stock lists and catalogues using VISTA and other bespoke publishing databases.

Writers' and Artists' Yearbook Intern

• Apr 2010 - Jun 2010

• Fact-checking and updating contact information • Producing original research • Proof-reading using proofing symbols and copy-editing • Correspondence by phone, email and post • Using Mediadisk and InDesign • Clerical and administrative duties including filing and indexing • Writing blogs for the company website • Fact-checking and updating contact information • Producing original research • Proof-reading using proofing symbols and copy-editing • Correspondence by phone, email and post • Using Mediadisk and InDesign • Clerical and administrative duties including filing and indexing • Writing blogs for the company website

Reports Intern

• Mar 2010 - Apr 2010

• Fact-checking figures and data • Proof-reading reports and copy-editing an edition of the Leasing Life Magazine • Producing original research for future reports • Creating graphs to show research using Microsoft Excel • Fact-checking figures and data • Proof-reading reports and copy-editing an edition of the Leasing Life Magazine • Producing original research for future reports • Creating graphs to show research using Microsoft Excel