Experience

OPAL DEMETZ

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Chef de produit collections Enfant

  • Sep 2021 - Present

  Responsable des collections Enfant - France et InternationalStar Wars, Avengers, Spider-Man, Disney Princesses, Reine des neiges, Minions, Tartine et Chocolat, Eleven Paris boys & girls, Lulu CastagnetteLancement de la collection Barbie en Septembre 2022 Responsable des collections Enfant - France et InternationalStar Wars, Avengers, Spider-Man, Disney Princesses, Reine des neiges, Minions, Tartine et Chocolat, Eleven Paris boys & girls, Lulu CastagnetteLancement de la collection Barbie en Septembre 2022



Evergreen Garden Care

• United Kingdom
• Manufacturing
• 300 - 400 Employee

• Chef de Produit Export

  • Oct 2016 - Aug 2021

  - Define the Southern Europe marketing strategy and manage the products portfolio:==> Marketing mix: P&L (volumes, COGS, margin …), strategic copy, communication plan, ==> Marketing road maps (+ 2 years)==> Organization of development meetings ==> Implementation of Amazon in Italy and Spain (Vendor Central)==> Managing a junior product manager- Key account management==> Turnover negotiation with distributors==> Export budget management==> Looking for new opportunities / Business development

• Junior Brand Manager France and Export

  • Jan 2015 - Sep 2016

  Brands: Fertiligène, Naturen, KB- Managing innovation launches 2016 : marketing mix, P&L (volumes, COGS, margin …), strategic copy, communication plan, road maps- Competitive benchmark and analysis: Panels Analysis and Market Data- Organization of development meetings (in coordination with other departments: R & D, Packtech, Purchasing, Planning, etc ...)- Implementation of e-commerce website on French market (Prestashop)- Implementation of the Export digital strategy: B2C Brand websites (DRUPAL) in Italy, Spain and Portugal and B2B websites- Working with design agencies on packaging- Development of technical arguments and tools for sales (customer presentations for Sales Force, POS, in store videos, trade shows etc ...)- Development of product catalog - Coordination with Export countries (Spain, Italy, Portugal, Africa): product launch, P&L, translations- Business development: dealing with new partnership with Oman



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager Assistant Europe - Green Giant

  • Jun 2014 - Dec 2014

  - Packaging redesign project management (390 packs / 9 countries): management of agencies and coordination with markets- Create and develop strong partnerships between the European teams to achieve growth objectives/ Share best practices with countries- Budget monitoring- Coordination of the sustainable development project implementation (Digital campaign UK/FR)- Preparation and organization of European meetings- Brand performance tracking with local markets- New products development UK/FR- Management of the Green Giant Fresh license



Groupe SEB

• France
• Manufacturing
• 700 & Above Employee

• International product manager assistant

  • Sep 2012 - Sep 2013

  Développement des nouveaux produits (monde) & optimisation de l’offre existante Mise en place d’opérations promo, argumentaires produits Analyses de panels (GFK), tendances consommateurs et benchmark Développement des nouveaux produits (monde) & optimisation de l’offre existante Mise en place d’opérations promo, argumentaires produits Analyses de panels (GFK), tendances consommateurs et benchmark



Groupe Panzani

• France
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Product Manager Assistant (Pasta category)

  • May 2011 - May 2012

  800 employees – turnover : 565M€ Brands : Panzani, Lustucru, Taureau Ailé, Ferrero, Zakia Halal- New products development and optimization of the existing offer: « Pâtes à Poêler » launch (budget 300K€), Renewal of “Qualité Or” range. (60 packs lifting) - Implementation of consumer studies and follow-up : concept test and qualitative interview (Synovate), ethnographic interview, packaging test (In Vivo: experimental store, eye-tracking, tachistoscope)- Follow-up of the packaging renewal involving design agencies, Photoengraver, printers, purchasing department, legal department, quality department, engineers, sales forecasting department - Recipe development with R&D - Promotional campaigns implementation, follow-up and analysis (Pasta Party): website creation, online competition, point of sale advertising, results analysis- Nielsen and Kantar data analysis : KPI- Active participation in the implementation of the 3-years marketing plan- Implementation of the communication plan: advertising, website, point of sale advertising, discount coupons, recipe shooting, trade press, press release- Digital activation : website and Facebook fan page creation, cooking blogger campaign, media campaign, bannering



BECM Banque Européenne Crédit Mutuel

• France
• Banking
• 200 - 300 Employee

• Administrative Assistante

  • May 2010 - Aug 2010

  Customer relationship (prospecting program, monitoring client data and files), sales promotion, administrative management, account opening Customer relationship (prospecting program, monitoring client data and files), sales promotion, administrative management, account opening



Chargeurs

• France
• Textile Manufacturing
• 100 - 200 Employee

• Operational Marketing Assistant

  • Apr 2009 - Jul 2009

  - Customer satisfaction Survey (establishment, administering, analysis)- International prospecting (South Africa, Chile, Argentina) - Customer satisfaction Survey (establishment, administering, analysis)- International prospecting (South Africa, Chile, Argentina)