Experience

Digital Nomad

• Technology, Information and Internet
• 1 - 100 Employee

• Freelance Content Marketing Manager & Editor

  • Apr 2018 - Present

  - Provide a wide range of content and digital marketing services to entrepreneurs and businesses. - Services include copy writing, copy editing, business consulting, SEO strategy, repurposing content, social media consulting, and overall digital strategy. - Provide a wide range of content and digital marketing services to entrepreneurs and businesses. - Services include copy writing, copy editing, business consulting, SEO strategy, repurposing content, social media consulting, and overall digital strategy.



The Arcana Shop

• Toronto, Ontario, Canada

• Co-Founder

  • Nov 2020 - Dec 2022

  The Arcana Shop is a disability-owned e-commerce business providing vegan, reusable, eco-friendly, organic cotton, and/or biodegradable products that ship in sustainable packaging. The brand features inclusive sizing (unisex & plus-sized clothing). We support local charities. - All aspects of online and creative marketing for www.thearcanashop.com (e-commerce store). - Design products and website, manage all paid and organic social media, SEO, and business strategy. - Spearhead robust social responsibility initiatives to make brand entirely eco-friendly, vegan, featuring organic materials, recyclable packaging, with accessible sizing and gender-neutral apparel. Show less



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Content Manager

  • Feb 2021 - Dec 2021

  - Management of integrated marketing content for Enfamil — from briefing, agency relations, project management, and final execution for national campaigns across web, media, email, D2C. - Manage multiple concurrent projects while maintaining creative innovation, brand alignment, and continuous performance improvement. - Copy write/copy edit all content, manage SEO strategy and the creation/approvals for all projects. - Management of integrated marketing content for Enfamil — from briefing, agency relations, project management, and final execution for national campaigns across web, media, email, D2C. - Manage multiple concurrent projects while maintaining creative innovation, brand alignment, and continuous performance improvement. - Copy write/copy edit all content, manage SEO strategy and the creation/approvals for all projects.



Lowe’s stores in Canada

• Canada
• Retail
• 400 - 500 Employee

• Manager of Social Media, Content, and SEO

  • Oct 2016 - Mar 2018

  - Develop forward-reaching initiatives to improve SEO authority and social engagement. - Created content/influencer marketing strategy (such as influencer/blogger marketing and link building). - Manage content and social media team to unify branding and sharability strategies while singlehandedly optimizing front end and back end SEO. - Work alongside Rona digital marketing managers to revamp social and content strategies, often in French. - Develop forward-reaching initiatives to improve SEO authority and social engagement. - Created content/influencer marketing strategy (such as influencer/blogger marketing and link building). - Manage content and social media team to unify branding and sharability strategies while singlehandedly optimizing front end and back end SEO. - Work alongside Rona digital marketing managers to revamp social and content strategies, often in French.



Lowe's Companies, Inc.

• United States
• Retail
• 700 & Above Employee

• Digital Marketing Specialist

  • Oct 2015 - Oct 2016

  - Support growth of social channels: Facebook, Twitter and Pinterest. Launched Instagram December 2015. - Organized contests, giveaways, Twitter parties (internally and alongside vendors and brand managers). - Work cross-functionally and leverage web and social analytics to optimize high-impact opportunities. - Maintain Social Media Calendar to coincide with crucial seasonal and business-driven initiatives. - Support growth of social channels: Facebook, Twitter and Pinterest. Launched Instagram December 2015. - Organized contests, giveaways, Twitter parties (internally and alongside vendors and brand managers). - Work cross-functionally and leverage web and social analytics to optimize high-impact opportunities. - Maintain Social Media Calendar to coincide with crucial seasonal and business-driven initiatives.



Mediaplanet

• Sweden
• Advertising Services
• 300 - 400 Employee

• Lead Digital Content Strategist

  • Jan 2014 - Oct 2015

  - Hands-on management of all aspects of digital execution and creation of online standards, processes and best practices (design, SEO, UX, copy, rich media, content and overall experience).- Creation of influencer marketing, domain planning and backlinking strategy.- Maintain all social channels (Facebook, Twitter, Instagram, Pinterest), creation and publication of press releases, create giveaways and contests.

• Graphic Designer & Project Manager

  • Feb 2012 - Dec 2013

  - Lead Designer for over 60 national cross platform campaigns in digital and newsprint (USA Today, Washington Post, National Post, Toronto Star, Vancouver Sun etc.) using Adobe Creative Suite- Detailed design mockups as requested by sales and management team, with updates and revisions as needed- Art direction, copy-editing and copy-writing of all assigned campaigns



Oxford University Press

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Intern

  • May 2011 - Jun 2011

  • Wasn't asked to get coffee even once. • Wasn't asked to get coffee even once.



ampersand inc.

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Intern

  • Apr 2011 - May 2011



On the Danforth

• Book and Periodical Publishing

• Graphic Designer

  • Sep 2010 - Apr 2011



The Signature Group

• London and Toronto

• Brand Promoter

  • Oct 2007 - Apr 2009