Laura Severance
Marketing Manager at Charlie's Produce- Claim this Profile
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Bio
Experience
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Charlie's Produce
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United States
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Wholesale
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1 - 100 Employee
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Marketing Manager
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Sep 2016 - Present
1) Spearheaded launch of company websites to establish on-line presence and drive engagement.2) Developed social engagement strategies for all social media channels and oversaw execution from ideation to current results: significant growth in followers and page views, brand awareness and sales.3) Equipped sales teams with marketing collateral, promotional goods and training to help achieve sales goals and cross promote to build customer loyalty and brand awareness a. Identified a sales engagement gap utilizing social media. Design and implemented social media training and education designed to help sales reps to establish and build relationships with customersb. Oversee the management of all sales marketing collateral to ensure up-to-date content in a fast changing environmentc. Designed, implemented the management of promotional goods needed for sales teams, employees, and promotional eventsd. Managed updates of retail catalog including organizing photoshoots of new products
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Executive Assistant To Chief Executive Officer
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Oct 2007 - Sep 2016
Executive Assistant to CEO and President of company. Manage and budget company’s corporate giving/donation program. Manage complex executive calendars for business and personal appointments and travel. Coordinate global and domestic travel arrangements for executives; including private company jet. Coordinate and administer key corporate events; prepare budgets, secured appropriate venues, work closely with vendors.Trusted for demonstrating discretion with highly sensitive and confidential information. Liaison between CEO and President and non-profits, local organizations whom the company works with, is on the board or campaign .
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Bonefish Grill
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Restaurants
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700 & Above Employee
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Corporate Training Coordinator
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Nov 2003 - Oct 2007
Provided training and development for over 18 brand new restaurant openings across the United States. Lead a team of 12 trainers to teach and guide new staff of up to 60 for restaurant grand openings. Mentor and train all areas of front of house, hostess, bartenders, servers and managers. Promote company standards on product knowledge, hospitality, salesmanship and computer system. Facilitated classrooms, wine seminars and charity events to train the trainer in different regions. Prepare and update all training materials. Coordinate all travel arrangements for up to 18 trainers.
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Front of House Training Coordinator
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Sep 2001 - Nov 2003
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Education
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University of South Florida
Bachelor of Arts (B.A.), Anthropology -
Dublin Coffman High School