Laura Scott

Brand Communications Lead at Peppy
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United Kingdom
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Brand Communications Lead
      • Aug 2022 - Present

    • United Kingdom
    • Higher Education
    • 1 - 100 Employee
    • Head of Brand and Corporate Comms
      • Mar 2020 - Aug 2022

    • Head of PR
      • Feb 2018 - Mar 2020

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Director, Technology
      • Aug 2016 - Jan 2018

      • Client lead on three B2B technology, global co-ordination accounts, including heading-up global PR support for Mobile World Congress 2017 • Working with global Weber Shandwick network leads to define regional account activity and co-ordinate implementation • Managing global project and retainer scope of work contracts, activity planning, negotiating budgets and forecasting team capacity • Oversight of and involvement in day to day running of press office – drafting and reviewing media materials, event co-ordination, leading client engagement, media relations management

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Director
      • Mar 2015 - Aug 2016

      • Defining strategy and delivering campaign activity across twelve B2B technology accounts during my time at the company – including both European and US press office management and deployment• Experience of working with global brands and start-ups – managing launches, funding rounds and IPOs• Pivotal role in driving new business outreach, proposal development and leading pitches• Sound understanding of account profitability, with vast experience of planning, budgeting and forecasting• Keen enthusiasm for the day-to-day including pitching, copy writing, research and digital execution •Involvement in managing business operations including resourcing, people management, finance and social events

    • Senior Account Manager
      • Sep 2014 - Mar 2015

    • Account Manager
      • Oct 2013 - Aug 2014

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Feb 2013 - Oct 2013

      • Responsible for day-to-day running of five B2B client accounts, executing retainer and project activity across a range of platforms to communicate brand messaging, including the use of traditional media, social media, video, and events • B2B Industry experience includes technology, built environment, grocery, logistics and transport, SME/business, recruitment, paper/creative and charity – resulting in a number of strong media relations across a broad range of trade publications

    • Senior Account Executive
      • Jan 2012 - Jan 2013

    • Account Executive
      • Oct 2010 - Jan 2012

    • Junior Associate
      • Apr 2010 - Oct 2010

    • Team Assistant
      • Jan 2010 - Apr 2010

    • Operations Assistant
      • 2007 - 2009

    • Sales Executive
      • 2006 - 2007

    • Front Counter Assistant
      • 2005 - 2006

Education

  • University of East Anglia
    2:2, Society, Culture and Media Studies
    2002 - 2005
  • Chartered Institute of Public Relations
    Advanced Certificate, Public Relations
  • Chartered Institute of Public Relations
    Foundation Award, Public Relations

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