Laura Schaefer

Sales Planner at Westwood One
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Sales Planner
      • Dec 2019 - Present

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Planner, Media Strategy & Planning
      • Dec 2017 - Aug 2019

    • Custom Networks Planning Coordinator
      • Feb 2016 - Dec 2017

    • United States
    • Musicians
    • Operations Associate
      • Dec 2015 - Feb 2016

    • Operations Intern
      • Jul 2015 - Dec 2015

    • United States
    • Musicians
    • Publicity Intern
      • Mar 2014 - May 2014

      • Researched past clients’ performance activity. • Contacted previous clients to encourage them to return to FlipSwitch. • Utilized database to send press releases to journalists in cities corresponding to artists’ performances. • Researched potential new clients’ music and touring schedules and contacted those artists. • Updated journalist and artist information in database. • Researched past clients’ performance activity. • Contacted previous clients to encourage them to return to FlipSwitch. • Utilized database to send press releases to journalists in cities corresponding to artists’ performances. • Researched potential new clients’ music and touring schedules and contacted those artists. • Updated journalist and artist information in database.

    • United States
    • Musicians
    • 700 & Above Employee
    • Promotions Intern
      • May 2013 - Aug 2013

      • Read, compiled information from, and assembled Mediabase Video Airplay Reports (music video airplay tracking system) and Nielsen Soundscan Reports (sales tracking system). • Researched and assembled Radio Airplay information to be distributed daily to the entire company. • Participated in listening sessions and provided recommendations of songs to be released for radio airplay. • Created informational one-sheets to be mailed with CD’s to radio stations across the country. • Organized and created inventory system for CD cabinets. • Filed and submitted purchase orders in Universal Music’s database. • Researched and sent information to radio stations with separate mix DJ’s. • Arranged domestic and international travel. Show less

    • Performing Arts
    • 200 - 300 Employee
    • Special Events Intern
      • May 2012 - Dec 2012

      • Prepared and executed Special Event mailings, including early reservation, journal solicitations, and Opening Night Gala invitations. • Composed and sent confirmation e-mails for Gala ticket reservations and Special Events gifts. • Researched potential companies/individuals for in-kind donations, sponsorship and journal advertising. • Coordinated artwork and followed up reservations for Opening Night journal. • Organized complimentary ticket invitations for Opening Night Gala. • Assisted guests at Opening Night Gala and Taste of Oakville events. • Composed blog entry on Carnegie Hall website for Taste of Oakville wine tasting event. • Researched mailing and interview lists for Sanford I. Weill birthday gala, as well as biographies for gala program. • Archived and created inventory system for event print materials. • Maintained Tessitura database. Show less

Education

  • Indiana University Bloomington
    Bachelor of Science (BS), Arts Management, Concentration in Music
    2011 - 2014

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