Laura Schaefer
Sales Planner at Westwood One- Claim this Profile
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Bio
Experience
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Westwood One
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United States
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Sales Planner
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Dec 2019 - Present
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iHeartMedia
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Planner, Media Strategy & Planning
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Dec 2017 - Aug 2019
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Custom Networks Planning Coordinator
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Feb 2016 - Dec 2017
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Thea Dispeker
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United States
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Musicians
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Operations Associate
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Dec 2015 - Feb 2016
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Operations Intern
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Jul 2015 - Dec 2015
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FlipSwitch PR
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United States
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Musicians
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Publicity Intern
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Mar 2014 - May 2014
• Researched past clients’ performance activity. • Contacted previous clients to encourage them to return to FlipSwitch. • Utilized database to send press releases to journalists in cities corresponding to artists’ performances. • Researched potential new clients’ music and touring schedules and contacted those artists. • Updated journalist and artist information in database. • Researched past clients’ performance activity. • Contacted previous clients to encourage them to return to FlipSwitch. • Utilized database to send press releases to journalists in cities corresponding to artists’ performances. • Researched potential new clients’ music and touring schedules and contacted those artists. • Updated journalist and artist information in database.
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Universal Music Group
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United States
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Musicians
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700 & Above Employee
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Promotions Intern
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May 2013 - Aug 2013
• Read, compiled information from, and assembled Mediabase Video Airplay Reports (music video airplay tracking system) and Nielsen Soundscan Reports (sales tracking system). • Researched and assembled Radio Airplay information to be distributed daily to the entire company. • Participated in listening sessions and provided recommendations of songs to be released for radio airplay. • Created informational one-sheets to be mailed with CD’s to radio stations across the country. • Organized and created inventory system for CD cabinets. • Filed and submitted purchase orders in Universal Music’s database. • Researched and sent information to radio stations with separate mix DJ’s. • Arranged domestic and international travel. Show less
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Carnegie Hall
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Performing Arts
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200 - 300 Employee
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Special Events Intern
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May 2012 - Dec 2012
• Prepared and executed Special Event mailings, including early reservation, journal solicitations, and Opening Night Gala invitations. • Composed and sent confirmation e-mails for Gala ticket reservations and Special Events gifts. • Researched potential companies/individuals for in-kind donations, sponsorship and journal advertising. • Coordinated artwork and followed up reservations for Opening Night journal. • Organized complimentary ticket invitations for Opening Night Gala. • Assisted guests at Opening Night Gala and Taste of Oakville events. • Composed blog entry on Carnegie Hall website for Taste of Oakville wine tasting event. • Researched mailing and interview lists for Sanford I. Weill birthday gala, as well as biographies for gala program. • Archived and created inventory system for event print materials. • Maintained Tessitura database. Show less
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Education
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Indiana University Bloomington
Bachelor of Science (BS), Arts Management, Concentration in Music