Laura Grange
Marketing Manager at Mountaineers Books- Claim this Profile
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Bio
Credentials
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Certificate in UX Design
School of Visual ConceptsMar, 2019- Nov, 2024 -
Certificate in Publishing
New York UniversityAug, 2010- Nov, 2024
Experience
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Mountaineers Books
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Manager
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Jul 2020 - Present
Email Marketing Planned, designed, and executed email marketing campaigns for our B2C and B2B lists. Consistently maintained an average 40% open rate. Social Media Designed and executed organic and paid customer acquisition campaigns across a variety of social channels including Facebook, Twitter, Instagram, and LinkedIn. Increased Instagram followers by 49%. Online Advertising Managed Google Ads campaigns and increased revenue 30x. Created A+ content pages for books on Amazon. Managed Amazon advertising for all books. Print Redesigned the biannual print catalog to improve customer usability and increase sales. Designed print ads for various magazines, newspapers, and holiday gift guides. Website Served on the Technology Planning Committee to advocate for website updates to help increase conversions and improve customer experience. Updated static pages as needed and created landing pages for various promotions. Worked with authors to improve their social channels and update their websites. Reporting Analyzed marketing campaigns for ROI and made adjustments as needed. Composed monthly, quarterly, and annual digital acquisition and ROI reports for stakeholders. Show less
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Hammer and Hand
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Construction
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1 - 100 Employee
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Digital Marketing Manager
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Oct 2013 - Oct 2019
Responsible for all digital marketing programs and website for this high-end green builder. WEBSITE MANAGEMENT & DESIGN Managed the company website and website maintenance. Managed updates (collaborating with a web developer) to improve website functionality. Used Google Analytics to assess the success of published content. Updated old, underperforming posts to improve CTR, time spent on page, and time spent on site. Optimized website for search engines and users. Designed the service page section and staff page of the website using UXPin and Adobe Illustrator. CONTENT DEVELOPMENT Wrote and designed client-facing newsletters, Adwords campaigns, and social media ads. Collaborated with leadership and experts to create content for the website. Contributed 100+ blog posts ranging from creative roundups to highly researched building science pieces. Wrote content and selected imagery for the website's homepage and landing pages. Worked with leadership to produce a print and web version of a 100+ page best practices manual. EVENTS Coordinated the company's building science exhibits at Seattle conventions, planned company parties, and organized open houses. ADDITIONAL Wrote applications and submitted projects for various national awards and home shows. Managed media relations - secured press for the company at various local publications including Seattle Times, Gray Magazine (cover story), and Seattle Met. Show less
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purehome
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United States
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Design Services
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1 - 100 Employee
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Marketing Coordinator
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Sep 2011 - Oct 2013
Collaborated with graphic designers, merchandisers, and developers to create promotional materials and web pages. Wrote copy and provided art direction to graphic designers for the company's transactional and promotional email campaigns. Wrote 180+ blog posts on home decorating topics. Wrote 100+ descriptions of products ranging from wallpaper to rugs. Tools Used in this Role: Wordpress Magento Google Analytics Adobe Creative Suite (InDesign, Photoshop, Illustrator) Note: PureHome.com was an ecommerce start up company that was purchased by Dezignable.com. Dezignable.com has since shuttered. Show less
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Line Zero Magazine
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Seattle, WA
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Nonfiction Editor
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Mar 2011 - Mar 2012
Evaluated nonfiction submissions and selected pieces for publishing in Pink Fish Press's literary magazine Line Zero. Worked closely with authors to bring their work up to Line Zero's standards. Evaluated nonfiction submissions and selected pieces for publishing in Pink Fish Press's literary magazine Line Zero. Worked closely with authors to bring their work up to Line Zero's standards.
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Fantagraphics Books
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Book and Periodical Publishing
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1 - 100 Employee
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Production & Editorial Intern
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Nov 2010 - Mar 2011
Edited graphic novels using Adobe Photoshop and Illustrator for foreign language editions. Reviewed graphic novels for the Fantagraphics website. Edited graphic novels using Adobe Photoshop and Illustrator for foreign language editions. Reviewed graphic novels for the Fantagraphics website.
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Elko Daily Free Press
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United States
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Newspaper Publishing
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1 - 100 Employee
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Staff Writer
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Oct 2009 - May 2010
Wrote daily articles covering local sports, events, and human interest stories. Proofread daily editions before sending to press. Wrote daily articles covering local sports, events, and human interest stories. Proofread daily editions before sending to press.
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Elko County School District
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Education Administration Programs
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400 - 500 Employee
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Substitute Teacher
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Oct 2009 - May 2010
I substituted K-12 classes at various schools throughout Elko County. I substituted K-12 classes at various schools throughout Elko County.
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Portland State University
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United States
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Higher Education
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700 & Above Employee
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Staff Writer for The Rearguard, PSU's alternative monthly newspaper
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Mar 2007 - Jun 2008
Contributed more than 30 articles on topics such as university policy, financial reform, Portland community organizations and culture, student organizations, media/social commentary, and book/theater reviews. Assisted with proofreading and production.
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Founding Editor of Pathos Literary Magazine
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Oct 2005 - Jun 2008
Responsible for the design and production of the quarterly literary magazine. Coordination of events such as open mic nights, magazine release parties, and readings by published authors. Promotional materials design and distribution. Budget and proposal writing for the organization’s annual budget. Responsible for a staff of six-ten people. Served as chair for the submission review committee.PSU Student Activities and Leadership Programs voted Pathos “Most Active New Student Group” in 2006 and “Outstanding Student Group” in 2007. Show less
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Personal Assistant to Marketing Coordinator
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Jun 2007 - Dec 2007
General office duties such as filing, mailings, and reception. Proofread continuing education course catalogues. Proofread website copy. Data entry.
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Student Organization Council Coordinator
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Feb 2006 - Jun 2007
Held informative workshops for students. Processed applications for new organizations and funding. Served on several policy writing committees with students, staff, and faculty. General office duties including filing, correspondence, and budget tracking. Created new policy and procedures for student groups.
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Education
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2017 - 2019
School of Visual Concepts
Certificate in UX (User Experience) Design, UX Design -
2010 - 2010
New York University
Certificate, Summer Publishing Institute 2010 -
2004 - 2008
Portland State University
BA, English
Community
