Laura Rotschafer

National Account Director at Blue Sky The Color of Imagination
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, US

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Experience

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • National Account Director
      • Oct 2019 - Present

      Orange County, California Area Helping people plan to do more of what they love!

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Luxury Sales Associate
      • Jan 2020 - Present

      Greater Minneapolis-St. Paul Area Providing clients in home white glove service and wardrobe edits to better maximize their luxury consignment investments.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Sales Manager
      • Mar 2013 - Feb 2019

      Passion for building profitable business opportunities with manufacturer partners that aligned with retailer strategies and consumer interest. Proven track record crossed over 20+ categories with a national retailer. Most recently in School/Office and Seasonal/Holiday driving business goals utilizing insights, research, sales performance, partnerships, and creative marketing solutions. • Delivered consistent business growth totaling over 250% in the span of five years with a single… Show more Passion for building profitable business opportunities with manufacturer partners that aligned with retailer strategies and consumer interest. Proven track record crossed over 20+ categories with a national retailer. Most recently in School/Office and Seasonal/Holiday driving business goals utilizing insights, research, sales performance, partnerships, and creative marketing solutions. • Delivered consistent business growth totaling over 250% in the span of five years with a single partner • Brokered multi-year business contracts to benefit both manufacturer and retailer building long-term partnerships • Identified white space opportunities and trends to drive additional sales for both manufacturing partners and retailers. This extends to licensing partnerships, product development, and design trend ideation • Negotiated vendor cost increases due to raw material sourcing outside of contract terms • Partnered with Owned Brand Sourcing Teams to introduce manufacturers into new departments / brands / capabilities to extend and expand efficiencies and grow business • Created and delivered major presentations for multiple retailer divisions helping to craft future strategy and growth opportunities. • Supported and developed team utilizing business knowledge, interests, and opportunities to be a cohesive unit

    • Account Manager
      • Jun 2007 - Feb 2013

      Managed execution of business strategy for Vendor Partners. Utilized learnings and insights across categories to build efficiencies and tools for entire company. • Proactively recognized sales trends and identified new opportunities for Vendor Partners • Analyzed sales data on a weekly basis reporting highlights/concerns/trends • Collaborated on forecasting, budgeting, and analyzing new items, TPC’s or special events • Organized and led weekly/monthly meetings with Buyers /… Show more Managed execution of business strategy for Vendor Partners. Utilized learnings and insights across categories to build efficiencies and tools for entire company. • Proactively recognized sales trends and identified new opportunities for Vendor Partners • Analyzed sales data on a weekly basis reporting highlights/concerns/trends • Collaborated on forecasting, budgeting, and analyzing new items, TPC’s or special events • Organized and led weekly/monthly meetings with Buyers / Inventory Analysts to discuss opportunities and concerns • Provided meeting recaps to Vendor Partners and Target team outlining action plans for all topics discussed in meetings • Managed Owned Brand process including packaging, sourcing, and product safety and quality

    • Marketing Specialist
      • Aug 2006 - May 2007

      Partnered with Sales and Account Managers to directly support business strategy within Sporting Goods, Seasonal, Candy, and Disposable Tabletop. • Executed daily business operations to ensure accurate sales delivery, meeting preparation, item set ups, and owned brand processes • Streamlined purchase order review, change, and tracking process • Managed all manufacturer samples with receipt, tracking, delivery, packaging application, and repairs if needed

Education

  • University of Kansas
    Bachelor of Science (BS), Marketing & Business Administration
    2002 - 2006
  • Eden Prairie High School
    1998 - 2002

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