Laura Rocha

CEO - Co-Founder at dathic
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • CEO - Co-Founder
      • Aug 2020 - Present

      New York, United States Empowering businesses with technology and insights to understand, reach, and serve authentically the fastest-growing market of Latinos and multicultural consumers. Understanding the diversity of the US local communities and using AI and data to help brands effectively deliver the products diverse consumers love.

    • United States
    • International Affairs
    • Public Institutions and Digital Government Research
      • Feb 2020 - May 2020

      New York, United States Conducted research in the areas of digital transformation and digital inclusion and identified opportunities to use data and Artificial intelligence technology that assist countries in making efficient decisions to face the COVID-19 pandemic.

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Teaching Assistant Public Economics and Finance
      • Sep 2019 - May 2020

      Greater New York City Area Taught supplemental course sessions to review and reinforce microeconomics concepts and analyze the impact of government policies on the consumer's economic behavior.

    • Public Policy and Analytics Researcher - Data Translator
      • May 2019 - Feb 2020

      Greater New York City Area Guided on policy, legislation and privacy protection to develop Machine learning models that serve the Government of Colombia detecting anomalies in social welfare programs and measuring the effectiveness of welfare programs in reducing poverty in the country. Translated data and technical insights into policy outputs aligned to the Colombian political and socioeconomic context. Met with Colombian Government senior officials and MIT Media Lab advisors to ensure alignment between Government… Show more Guided on policy, legislation and privacy protection to develop Machine learning models that serve the Government of Colombia detecting anomalies in social welfare programs and measuring the effectiveness of welfare programs in reducing poverty in the country. Translated data and technical insights into policy outputs aligned to the Colombian political and socioeconomic context. Met with Colombian Government senior officials and MIT Media Lab advisors to ensure alignment between Government needs and the data science team in the scoping and development of the AI solution. Developed hypotheses based on socio-economic aspects of the Colombian population to be validated using AI models. Interpreted models' outputs into feasible public policies. Identified potential bias, fairness, and transparency issues in the models. Conducted research to identify opportunities and trends in the use of AI to detect anomalies in the public sector. Show less

    • Legal Director, Secretary of the Board
      • Mar 2016 - Jan 2017

      Bogotá D.C. Area, Colombia Led the legal department of the Corporation; Secretary of the Board. Worked within an interdisciplinary team of engineers and finance team structuring a 43M USD public-private partnership infrastructure project and management, operation, and maintenance contracts, analyzing compliance with applicable transportation regulations and assessing the risks involved in the execution of transport infrastructure projects. Maintained effective relationships and facilitated communication with… Show more Led the legal department of the Corporation; Secretary of the Board. Worked within an interdisciplinary team of engineers and finance team structuring a 43M USD public-private partnership infrastructure project and management, operation, and maintenance contracts, analyzing compliance with applicable transportation regulations and assessing the risks involved in the execution of transport infrastructure projects. Maintained effective relationships and facilitated communication with communities using a socio-economic approach, to mitigate the impact of the project in their territory. Show less

    • Colombia
    • Financial Services
    • 400 - 500 Employee
    • Lawyer - Infrastructure group
      • Jan 2016 - Mar 2016

      Bogotá D.C. Area, Colombia Structured within an interdisciplinary team a 450M USD public-private partnership infrastructure project to connect municipalities to Bogotá D.C. Advised on negotiation, governance, and compliance with regulations applicable to public-private partnerships infrastructure projects. Collaborated with engineers and financiers analyzing and resolving legal requirements, identifying and assessing risks associated with the execution of infrastructure projects.

    • Senior Legal Specialist
      • May 2015 - Jan 2016

      Bogotá D.C. Area, Colombia Advised and evaluated the living conditions of victims of armed conflict in rural areas. Identified their level of vulnerability, prioritized humanitarian assistance and implemented the appropriate reparation approach to ensure the recognition of their human rights.

    • Government Administration
    • 700 & Above Employee
    • Lawyer at the Office of the Comptroller General of the Republic of Colombia
      • Jan 2012 - Aug 2014

      Bogota Resolved citizens' complaints and conducted audits on government agencies to analyze its integrity, accountability, and fiscal compliance. Analyzed evidence including databases, legal documents, financial statements or media outlets, to gather information relevant to the investigation of fiscal compliance.

    • Colombia
    • Higher Education
    • 700 & Above Employee
    • Research Assistant
      • Jan 2010 - Jun 2011

      Medellin, Colombia Investigated the impact of the armed conflict in the Colombian jurisprudence. Conducted quantitative and qualitative analyses, wrote memorandums and drafted research papers.

Education

  • NYU Robert F. Wagner Graduate School of Public Service
    Master of Public Administration - MPA, Financial Management and Public Finance, Social innovation
    2018 - 2020
  • Stanford University Graduate School of Business
    Entrepreneurship and Business scaling program
    2022 - 2022
  • Pontificia Universidad Javeriana
    Master of Administrative Law, Public Law
    2016 - 2017
  • Pontificia Universidad Javeriana
    Graduate Degree in Administrative Law, Public and Administrative Law
    2014 - 2015
  • Universidad EAFIT
    Bachelor of Laws - LLB, Law
    2008 - 2013

Community

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