Laura Roberts
Communications and Marketing Specialist at EAST HARTFORD PUBLIC SCHOOLS- Claim this Profile
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Bio
Experience
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EAST HARTFORD PUBLIC SCHOOLS
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Communications and Marketing Specialist
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Sep 2021 - Present
- Develop and publish all communications, press releases, and outreach campaigns on behalf of East Hartford Public Schools - Create and maintain website content and organization - Manage and create content for social media platforms - Manage reports, special projects and initiatives undertaken by all divisions throughout the district relating to marketing, communications, and performance management - Develop and publish all communications, press releases, and outreach campaigns on behalf of East Hartford Public Schools - Create and maintain website content and organization - Manage and create content for social media platforms - Manage reports, special projects and initiatives undertaken by all divisions throughout the district relating to marketing, communications, and performance management
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University of New Haven Graduate Admissions
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United States
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Higher Education
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1 - 100 Employee
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Assistant Director of Marketing and Enrollment Communications
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Oct 2018 - Sep 2021
- Manage and develop all aspects of overall strategic marketing and communication plan (email campaigns, print materials, web content, recruitment events and social media) for more than 30 graduate programs - Create and curate daily multimedia content for 8 social media platforms. Gather data and write monthly analytical social media reports - Plan, produce and host informational webinars for prospective students from around the world - Work with faculty and staff to write content and market graduate programs strategically - Communicate with prospective students directly to answer questions and provide customer service
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Freelance
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Connecticut
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Digital/Social Content Strategist
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May 2018 - Oct 2018
- Establish and maintain clients’ digital brand - Create and post varied social media content on Facebook, Instagram and Twitter - Grow clients’ followers and reach on social media - Use social media strategically as marketing tool - Establish and maintain clients’ digital brand - Create and post varied social media content on Facebook, Instagram and Twitter - Grow clients’ followers and reach on social media - Use social media strategically as marketing tool
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FOX 61 News
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Reporter/Multimedia Journalist, Fill-in Anchor
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Apr 2015 - Aug 2017
- General assignment reporter covering news all over the state of Connecticut - Specialized in breaking news, live reports, and storytelling - Covered crime, local/state government, community issues, and features - Created additional story content daily for station's website and social media platforms - Filled in as anchor for evening newscasts - General assignment reporter covering news all over the state of Connecticut - Specialized in breaking news, live reports, and storytelling - Covered crime, local/state government, community issues, and features - Created additional story content daily for station's website and social media platforms - Filled in as anchor for evening newscasts
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Waterman Broadcasting Of Florida LLC
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Reporter/Video Journalist
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Mar 2013 - Mar 2015
- Nightside live reporter who shot, wrote, and edited general assignment news stories - Beat reporter for largest city in the DMA (Cape Coral, FL) - Worked as a solo video journalist under tight deadlines for duopoly's 19 daily newscasts - Wrote daily web stories and created content for social platforms - Nightside live reporter who shot, wrote, and edited general assignment news stories - Beat reporter for largest city in the DMA (Cape Coral, FL) - Worked as a solo video journalist under tight deadlines for duopoly's 19 daily newscasts - Wrote daily web stories and created content for social platforms
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WABI TV 5
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1 - 100 Employee
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News Reporter, Fill-in Anchor/Producer
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Mar 2011 - Mar 2013
- General news reporter who wrote, shot and edited stories for #1 rated station - Reported live in the field and in studio on breaking news and lead stories - Researched, wrote, and presented long-form series pieces - Created and posted story content on station’s website and social media pages - Filled in as anchor/producer responsible for writing, executing and presenting 30-minute newscast. - General news reporter who wrote, shot and edited stories for #1 rated station - Reported live in the field and in studio on breaking news and lead stories - Researched, wrote, and presented long-form series pieces - Created and posted story content on station’s website and social media pages - Filled in as anchor/producer responsible for writing, executing and presenting 30-minute newscast.
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NECN
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Newton, MA
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Assignment Editor, Intern
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Sep 2010 - Mar 2011
- Planned daily news coverage - Assigned reporter/photographer/live truck operator crews to cover stories around New England - Tracked, researched and confirmed breaking news - Set up satellite feeds and coordinated live shots with field crews - Booked on-air guests - Hired as freelance assignment editor while completing newsroom internship - Planned daily news coverage - Assigned reporter/photographer/live truck operator crews to cover stories around New England - Tracked, researched and confirmed breaking news - Set up satellite feeds and coordinated live shots with field crews - Booked on-air guests - Hired as freelance assignment editor while completing newsroom internship
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Emerson College
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United States
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Higher Education
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700 & Above Employee
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Receptionist
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Sep 2007 - Dec 2010
-Managed office e-mail and calendar for 5 academic advisors -Provided customer service and answered student inquiries in person and over the phone -Performed data entry and handled sensitive student files -Managed office e-mail and calendar for 5 academic advisors -Provided customer service and answered student inquiries in person and over the phone -Performed data entry and handled sensitive student files
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WTNH-TV
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Intern
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Jun 2009 - Aug 2009
- Wrote stories for station's daily newscasts - Researched stories, tracked breaking news and fielded calls on the assignment desk - Gathered video from network affiliates and file tapes - Wrote stories for station's daily newscasts - Researched stories, tracked breaking news and fielded calls on the assignment desk - Gathered video from network affiliates and file tapes
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Education
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Emerson College
Bachelor of Science (BS), Broadcast Journalism -
Woodland Regional High School