Laura Roberts

Communications and Marketing Specialist at EAST HARTFORD PUBLIC SCHOOLS
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Communications and Marketing Specialist
      • Sep 2021 - Present

      - Develop and publish all communications, press releases, and outreach campaigns on behalf of East Hartford Public Schools - Create and maintain website content and organization - Manage and create content for social media platforms - Manage reports, special projects and initiatives undertaken by all divisions throughout the district relating to marketing, communications, and performance management - Develop and publish all communications, press releases, and outreach campaigns on behalf of East Hartford Public Schools - Create and maintain website content and organization - Manage and create content for social media platforms - Manage reports, special projects and initiatives undertaken by all divisions throughout the district relating to marketing, communications, and performance management

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Assistant Director of Marketing and Enrollment Communications
      • Oct 2018 - Sep 2021

      - Manage and develop all aspects of overall strategic marketing and communication plan (email campaigns, print materials, web content, recruitment events and social media) for more than 30 graduate programs - Create and curate daily multimedia content for 8 social media platforms. Gather data and write monthly analytical social media reports - Plan, produce and host informational webinars for prospective students from around the world - Work with faculty and staff to write content and market graduate programs strategically - Communicate with prospective students directly to answer questions and provide customer service

  • Freelance
    • Connecticut
    • Digital/Social Content Strategist
      • May 2018 - Oct 2018

      - Establish and maintain clients’ digital brand - Create and post varied social media content on Facebook, Instagram and Twitter - Grow clients’ followers and reach on social media - Use social media strategically as marketing tool - Establish and maintain clients’ digital brand - Create and post varied social media content on Facebook, Instagram and Twitter - Grow clients’ followers and reach on social media - Use social media strategically as marketing tool

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Reporter/Multimedia Journalist, Fill-in Anchor
      • Apr 2015 - Aug 2017

      - General assignment reporter covering news all over the state of Connecticut - Specialized in breaking news, live reports, and storytelling - Covered crime, local/state government, community issues, and features - Created additional story content daily for station's website and social media platforms - Filled in as anchor for evening newscasts - General assignment reporter covering news all over the state of Connecticut - Specialized in breaking news, live reports, and storytelling - Covered crime, local/state government, community issues, and features - Created additional story content daily for station's website and social media platforms - Filled in as anchor for evening newscasts

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Reporter/Video Journalist
      • Mar 2013 - Mar 2015

      - Nightside live reporter who shot, wrote, and edited general assignment news stories - Beat reporter for largest city in the DMA (Cape Coral, FL) - Worked as a solo video journalist under tight deadlines for duopoly's 19 daily newscasts - Wrote daily web stories and created content for social platforms - Nightside live reporter who shot, wrote, and edited general assignment news stories - Beat reporter for largest city in the DMA (Cape Coral, FL) - Worked as a solo video journalist under tight deadlines for duopoly's 19 daily newscasts - Wrote daily web stories and created content for social platforms

    • 1 - 100 Employee
    • News Reporter, Fill-in Anchor/Producer
      • Mar 2011 - Mar 2013

      - General news reporter who wrote, shot and edited stories for #1 rated station - Reported live in the field and in studio on breaking news and lead stories - Researched, wrote, and presented long-form series pieces - Created and posted story content on station’s website and social media pages - Filled in as anchor/producer responsible for writing, executing and presenting 30-minute newscast. - General news reporter who wrote, shot and edited stories for #1 rated station - Reported live in the field and in studio on breaking news and lead stories - Researched, wrote, and presented long-form series pieces - Created and posted story content on station’s website and social media pages - Filled in as anchor/producer responsible for writing, executing and presenting 30-minute newscast.

  • NECN
    • Newton, MA
    • Assignment Editor, Intern
      • Sep 2010 - Mar 2011

      - Planned daily news coverage - Assigned reporter/photographer/live truck operator crews to cover stories around New England - Tracked, researched and confirmed breaking news - Set up satellite feeds and coordinated live shots with field crews - Booked on-air guests - Hired as freelance assignment editor while completing newsroom internship - Planned daily news coverage - Assigned reporter/photographer/live truck operator crews to cover stories around New England - Tracked, researched and confirmed breaking news - Set up satellite feeds and coordinated live shots with field crews - Booked on-air guests - Hired as freelance assignment editor while completing newsroom internship

    • United States
    • Higher Education
    • 700 & Above Employee
    • Receptionist
      • Sep 2007 - Dec 2010

      -Managed office e-mail and calendar for 5 academic advisors -Provided customer service and answered student inquiries in person and over the phone -Performed data entry and handled sensitive student files -Managed office e-mail and calendar for 5 academic advisors -Provided customer service and answered student inquiries in person and over the phone -Performed data entry and handled sensitive student files

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Intern
      • Jun 2009 - Aug 2009

      - Wrote stories for station's daily newscasts - Researched stories, tracked breaking news and fielded calls on the assignment desk - Gathered video from network affiliates and file tapes - Wrote stories for station's daily newscasts - Researched stories, tracked breaking news and fielded calls on the assignment desk - Gathered video from network affiliates and file tapes

Education

  • Emerson College
    Bachelor of Science (BS), Broadcast Journalism
    2007 - 2010
  • Woodland Regional High School
    2003 - 2007

Community

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