Experience

La Prairie

• Switzerland
• Personal Care Product Manufacturing
• 700 & Above Employee

• Brand Manager: P&L Managment, Team Leadership, Sell In/Sell Out, Forecast, Trade, Commercial.

  • Jul 2019 - Present

  La Prairie is a Swiss brand of Skincare in the high-end segment of cosmetics. Responsible for the Brand Development in Brazil - Commercial Area Management, Field Team Leadership, Forecast and Importation Control, Marketing - Portfolio Management; Brand activities for consumers; Relationship with the press and digital influencers; Merchandising; Events and Partnerships and Budget and P&L Managment. La Prairie is a Swiss brand of Skincare in the high-end segment of cosmetics. Responsible for the Brand Development in Brazil - Commercial Area Management, Field Team Leadership, Forecast and Importation Control, Marketing - Portfolio Management; Brand activities for consumers; Relationship with the press and digital influencers; Merchandising; Events and Partnerships and Budget and P&L Managment.


RR Perfumes
• India
• Mining
• Brand Manager La Prairie

  • Jul 2018 - Dec 2018

Projetos Pessoias
• Software Development
• 1 - 100 Employee
• Periodo Sabático

  • Dec 2017 - Jun 2018


Diam International

• France
• Retail Luxury Goods and Jewelry

• Project Manager – Luxe Division (Prestige Cosmetics Brands and Premium Retailers)

  • May 2016 - Dec 2017

  Diam Group is a french global leader company for merchandising solutions with presence in 21 countries supporting brands at POS exposure. As Project Manager I was responsible for the implementation of the Luxe segment for Diam in Mexico supporting brands in their retail exposure, from concept and creation to maintenance of POS, including management of the prototyping phases, production, delivery and installation of the projects. Main activities: ✓ Selection, training and management of team (engineering, design, production and assembly); ✓ Strategic development of the area: team, suppliers, sales forecast, client portfolio, business strategy, profitability; ✓ Project Management focused in POS displays for cosmetics prestige brands- from briefing to installation; ✓ Commercial Management of key accounts - quotation, budget control, negotiation, billings; ✓ Advisory services for clients: planogram, marketing & visual merchandising; Show less



Sisley Paris

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing and PR Manager: Band Managment, P&L, Budget, CRM and POS Activations.

  • Aug 2014 - May 2016

  Sisley Paris is a French company world leader in the segment of luxury cosmetics with high quality products of skin care, make up and fragrance. As Marketing Manager I was responsible for planning and ensuring proper implementation of all marketing area of Sisley in Brazil, including: ✓ Definition of Brand calendar for execution with all retailers, partners and online channels. Brand and In-Store events; ✓ Communication strategy and media: digital, social media, influencers, press, media plans and partners platforms; ✓ Portfolio management and product strategy – Newness and Basic Line; ✓ Sales Forecast and inventory management; ✓ Control and allocation of Marketing budget - P&L Management; Show less



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Coordinator: Forecast, Brand Calendar, Consumer Activations, Merchandising.

  • Aug 2010 - Jul 2014

  The Estēe Lauder Companies is one of the leading companies in the prestige segment of skin care, makeup, fragrance and hair care products. The company has more than 25 brands in its portfolio such as M.A.C, Clinique, Smashbox, Aveda and others.Main responsibilities as Marketing Coordinator:✓ Brand’s Budget Control and P&L Management;✓ Planning of local brand strategy and Market panel data monitoring;✓ Pricing and product portfolio managment – Forecast, Sell In/Sell Out, Inventory; ✓ Development and Execution of Marketing Calendar and measurement of all marketing activities (launches, promotions, events, consumer activations); ✓ Communication strategy for social media, media, influencers, press and partners; Show less

• Senior Marketing Analyst

  • Jul 2012 - Jul 2013

• Marketing Analyst

  • Jul 2011 - Jun 2012

• Marketing Intern

  • Aug 2010 - Jun 2011



Xtravel - Agência de Viagens e Turismo

• Brazil
• Travel Arrangements
• 1 - 100 Employee

• Marketing Intern: CRM, Website Managment, Development and Execution of Promotional Materials.

  • Feb 2010 - Aug 2010

  Important projects included: ✓ Planning and managing CRM programs and direct marketing actions for key clients and partner's agencies; ✓ Analysis of customer profile and planning / execution of activation, retention and recovery actions; ✓ Agency website management (content); ✓ Development and execution of communication materials (folders, banners, email mkt); Important projects included: ✓ Planning and managing CRM programs and direct marketing actions for key clients and partner's agencies; ✓ Analysis of customer profile and planning / execution of activation, retention and recovery actions; ✓ Agency website management (content); ✓ Development and execution of communication materials (folders, banners, email mkt);