Experience

Richline Group, a Berkshire Hathaway Company

• United States
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Director of Marketplaces and Merchandising

  • Mar 2016 - Present

  Direct the marketplace and merchandising strategy for Richline Digital e-commerce properties, including: Silpada.com, Gemvara.com, Jewelry.com and Honora.com. Marketplaces include Amazon, eBay, Overstock, Wal-mart, among others. * Content Merchandising (banners, images, homepage, etc.) * Product Merchandising for onsite, affiliate and marketplace channels (ranking of products on the site, curation of category and event pages)* Work cross-functionally to develop, plan and execute year-round site campaigns * Collaborate with Product Development/Procurement to request addition of specific products or categories of products* Partner with creative team to provide direction for site assets * Drive RPV growth onsite through A/B testing * Drive User Experience enhancements for desktop and mobile through feature requests with Engineering, creating stories and launching features when ready* Manage product pricing across all channels * Manage discounts, promotions & markdown strategy * Merchandise product offers for all channels * Work directly with agencies, publishers & partners to optimize promotions* Team leadership and management Show less

• Content Manager

  • Oct 2013 - Mar 2016

  Responsible for all on-site and affiliate marketing initiatives for Jewelry.com to help drive sales and build brand awareness. Work closely with Digital Art Director to merchandise all on-site marketing initiatives. Lead team of writers to develop and execute all written content, including jewelry education articles, blog entries, banner copy, social media posts and content marketing efforts. Work remotely from home in Redding, Ca.



Jewelry.com

• United States
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Editor in Chief

  • Jun 2011 - Oct 2013

  Merchandised all on-site and email marketing initiatives for this e-commerce start-up. Worked with programmers to create, develop and fine-tune our landing page production and QA system for all revenue channels (direct, organic, email, affiliate). Curated and merchandised all collections and deals landing pages. Managed social media team, with heavy emphasis on red carpet and fashion jewelry trends. Site acquired by Warren Buffett's, The Richline Group in 2013.

• Writer, Blogger, Marketing Associate

  • May 2006 - Jun 2011

  Jewelry.com's resident writer for all on-site jewelry articles, blogs and social media posts. Jewelry trend reporter closely tracking red carpet events and runway shows. Creator of the Jewelry Insider blog, growing readership to one of the top-rated jewelry blogs in the industry. Merchandised all email marketing initiatives, including Daily Deals and featured Collections. Worked remotely from home in Redding, Ca.



Andin International

• Luxury Goods & Jewelry
• 1 - 100 Employee

• Marketing Associate

  • Jan 2002 - May 2006



Axial Entertainment

• New York, NY

• Partner

  • Aug 2000 - Jan 2002

  Founding partner of this entertainment production and management company bringing Development Executives and emerging screenwriters together to create content for film, television, theater and multi-media channels. Founding partner of this entertainment production and management company bringing Development Executives and emerging screenwriters together to create content for film, television, theater and multi-media channels.



Clinica Estetico

• New York, NY

• Development Executive

  • May 1998 - Aug 2000

  Academy Award-winning director, Jonathan Demme's production company (Silence of the Lambs, Philadelphia). In charge of bringing in new material to consider for film projects for Mr. Demme to direct and/or produce. Worked closely with all major talent agencies and book publishers. Collaborated closely with screenwriters on all in-house projects, including Charlie Kaufman on the Oscar-nominated screenplay, Adaptation, among others. Academy Award-winning director, Jonathan Demme's production company (Silence of the Lambs, Philadelphia). In charge of bringing in new material to consider for film projects for Mr. Demme to direct and/or produce. Worked closely with all major talent agencies and book publishers. Collaborated closely with screenwriters on all in-house projects, including Charlie Kaufman on the Oscar-nominated screenplay, Adaptation, among others.



Scholastic Entertainment Inc.

• New York, NY

• Story Editor

  • May 1997 - May 1998

  Part of the development team responsible for bringing in material to consider for film and television projects for the young adult/family audience. Heavy emphasis on book tracking. Provided extensive written coverage on all incoming submissions, from books and scripts to written pitches and media packages. Part of the development team responsible for bringing in material to consider for film and television projects for the young adult/family audience. Heavy emphasis on book tracking. Provided extensive written coverage on all incoming submissions, from books and scripts to written pitches and media packages.



Curtis Brown, Ltd.

• New York, NY

• Assistant, Film Department

  • Aug 1995 - May 1997

  Provided administrative support to film agents at this New York-based literary agency. Processed film rights requests, summarized contracts, evaluated all incoming submissions and query letters. Provided administrative support to film agents at this New York-based literary agency. Processed film rights requests, summarized contracts, evaluated all incoming submissions and query letters.