Laura Parente
Bilingual Communications Specialist at Assuris (Canada)- Claim this Profile
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Français Native or bilingual proficiency
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Portugais Native or bilingual proficiency
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Anglais Full professional proficiency
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Espagnol Full professional proficiency
Topline Score
Bio
Credentials
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SEO Foundations
LinkedInJun, 2020- Nov, 2024 -
Social Media Certification
HubSpot AcademyJul, 2020- Nov, 2024
Experience
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Assuris (Canada)
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Canada
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Financial Services
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1 - 100 Employee
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Bilingual Communications Specialist
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Mar 2022 - Present
• Establish internal processes to manage the development, distribution, and reporting of social media and website activities. • Manage social media accounts, create engaging content, and maintain a social media content calendar that led to a 100% followers’ growth in a year. • Elaborate and implement the strategies for paid social media (Facebook and LinkedIn ads). • Support and encourage executives and management team to increase social media activity. • Design, develop, and maintain corporate website on WordPress as new content is created and new opportunities identified. • Monitor and report on social media and website metrics monthly and quarterly against annual targets to provide key insights and recommendations to the management team. • Direct professional outsourcing for French translations, creative design, and website hosting. • Oversee the creation of videos and podcasts, and then distribute them through our communications channels. • Create, design, and send newsletters and ad hoc emails to stakeholders using MailChimp. Show less
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nowsite
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Canada
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Technology, Information and Internet
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100 - 200 Employee
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Bilingual Digital Marketing Specialist
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Aug 2020 - Dec 2021
o Guided and advised clients on specific marketing approaches to promote and sell their products and services through the Nowsite Marketing platform. o Developed and implemented short and long-term marketing strategies in order to create and increase brand awareness. o Produced valuable and engaging content tailored to the business goals of each client including: • Designed and optimized websites and landing pages that convert. • Wrote email campaigns while giving tips and best practices. • Developed written and visual content for social media platforms. • Set up advertising campaigns, mainly Facebook Ads. • Developed promotional materials such as flyers, business cards, and banners. o Ensured that every material is consistent with the clients’ marketing strategies. o Analyzed the impact and outcomes of previous and current marketing activities: • Provided data-driven recommendations and creative input on media strategy. • Identified new opportunities to engage with existing and new clients. Show less
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Chorum
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France
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Insurance
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1 - 100 Employee
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Marketing Coordinator
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2017 - 2019
• Designed and implemented the annual customer satisfaction survey along with an outsourcing company achieving a response rate of 25%.• Conducted online surveys, then collected and analyzed data in order to make recommendations and present results to the directors.• Executed multi-channel campaigns and optimized customer journey, which stimulated the retention of current clients by 5% and the growth of new clients by 15% within a year.• Ran A/B testing on email campaigns and compiled and analyzed data to measure success and increase open and click-through rates.• Led cross-functional project teams of 18 colleagues from sales and operations departments to provide tailor-made customer experience. Show less
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Marketing Assistant
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2016 - 2017
• Produced valuable and engaging content for websites, applications, and projects using a combination of infographics, videos, and promotional materials.• Wrote, designed, and sent e-mailings to current and potential clients using MailChimp that met an average open rate of 30%. • Coordinated a newsletter sent every month to 20 000+ clients which drove 80% of satisfaction.• Executed acceptability testings of e-commerce platforms and web apps before launching to ensure functionality and high-quality product.• Partnered with Web design team to create a digital subscription journey that sped up subscribers fulfillment by 5-times and increased sales by 35% in just 3 months. Show less
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Center for Research and Interdisciplinarity (CRI Paris)
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Région de Paris, France
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Communication and Recruitment Coordinator
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2016 - 2016
• Executed the recruitment and selection process of future EdTech Master students. • Created and published recruitment ads on social networks (LinkedIn, Twitter) that generated an engagement rate by reach of 4%. • Promoted 6 events via Eventbrite and Meetup within 2 months. • Executed the recruitment and selection process of future EdTech Master students. • Created and published recruitment ads on social networks (LinkedIn, Twitter) that generated an engagement rate by reach of 4%. • Promoted 6 events via Eventbrite and Meetup within 2 months.
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Université Paris-Est Marne-la-Vallée
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France
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Research Services
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100 - 200 Employee
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Project Manager and Budget and Financing Officer
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2015 - 2016
• Managed four team members. • Monitored the expected budget and financing. • Identified sponsors and partners. • Managed four team members. • Monitored the expected budget and financing. • Identified sponsors and partners.
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Education
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2017 - 2019
ISC Paris
Master's Degree in Business Management, (Management, Marketing, Communication) -
2016 - 2017
Pôle Paris Alternance (PPA)
Bachelor's Degree in Commercial Management, (Management, Commercial, Marketing, Communication) -
2014 - 2016
Université Paris-Est Marne-la-Vallée
Associates Degree in Business and Administration Management, (Management, Marketing, Accounting, Human Resources)
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