Laura Ortiz
Marketing Assistant at Global Startups- Claim this Profile
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Español Native or bilingual proficiency
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Ingles Full professional proficiency
Topline Score
Bio
Credentials
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Mimic Pro
StukentMar, 2023- Nov, 2024 -
Integrate LinkedIn Sales Navigator with Your CRM
LinkedInJan, 2023- Nov, 2024 -
Learning LinkedIn Sales Navigator (2020)
LinkedInJan, 2023- Nov, 2024 -
Google Analytics for Beginners
Google analyticsFeb, 2023- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Feb, 2023- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Feb, 2023- Nov, 2024
Experience
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Global Startups
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Canada
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International Trade and Development
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1 - 100 Employee
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Marketing Assistant
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Apr 2023 - Present
Provides assistance to five technology startups in carrying out the following activities: - Plan, coordinate and execute events using various mediums including in-person, virtual and hybrid events. - Coordinate all aspects of event execution, including registration, communications, and presentations. - Coordinate with suppliers to deliver on event needs pertaining to venues, audio-visual, rentals, catering, room set-up and more as needed. - Work collaboratively with other team members to support the execution and promotion of events across a variety of media including web, social, digital, signage and merchandise. - Produce marketing materials, this may include visuals and videos to share in the social media channels. - Write and edit content for different platforms including social media channels, websites and press releases. Show less
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ThinkLP
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Canada
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Software Development
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1 - 100 Employee
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Capston Proyect
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Jan 2023 - Apr 2023
Content creation for social media platforms (Video and images) Content creation for social media platforms (Video and images)
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Lotería de Bogotá
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Colombia
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Gambling Facilities and Casinos
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1 - 100 Employee
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Marketing Contractor
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Mar 2020 - Jan 2022
- Developed and measured the effectiveness of promotions offered to resellers and customers of the lottery to increase the weekly number of tickets sold. - Established commercial relationships with new suppliers to improve the promotion process (prizes and delivery). And in second place, lottery resellers reach all Colombian regions. - Developed and analyzed research processes of national and international gambling companies with two main goals; improve the technological development of the lottery and review the design of new products. - Support the development of creative campaigns to activate on social media. Analyze and segment e-commerce customers to create remarketing campaigns. - Support the creation of visual content such as graphic pieces for social networks, step instructions, and presentations for promotional activities aimed at customers and resellers. Show less
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Apricity sas
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Bogotá D.C., Colombia
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Entrepreneurship
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Mar 2018 - Feb 2020
Advertising and marketing agency focused on the management of digital and print content, audiovisual production, corporate events (stands, congresses, conventions, and design), and development of campaigns inside and outside companies. Advertising and marketing agency focused on the management of digital and print content, audiovisual production, corporate events (stands, congresses, conventions, and design), and development of campaigns inside and outside companies.
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Experiance
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Colombia
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Design Services
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1 - 100 Employee
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Project Leader
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Jan 2017 - Mar 2018
- Designed corporate events (conventions, congresses, fair stands, and campaigns) and developed client presentations and budgets with which the agency won over eight bids. - Organized and participated in the production of events and managed the relationship with suppliers and clients, guaranteeing an excellent execution of the events. - Designed corporate events (conventions, congresses, fair stands, and campaigns) and developed client presentations and budgets with which the agency won over eight bids. - Organized and participated in the production of events and managed the relationship with suppliers and clients, guaranteeing an excellent execution of the events.
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Dyd Factory
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Bogotá, Distrito Capital, Colombia
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Entrepreneurship
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Aug 2015 - Oct 2016
A company supplier of industrial and graphic design services, manufacturing advertisement objects (acrylic, MDF, and polycarbonate), printing service, and cutting plotter. A company supplier of industrial and graphic design services, manufacturing advertisement objects (acrylic, MDF, and polycarbonate), printing service, and cutting plotter.
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Experiance
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Colombia
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Design Services
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1 - 100 Employee
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Project Leader
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Sep 2014 - Apr 2015
- Designed corporate events (conventions, congresses, fair stands, and campaigns) and developed client presentations and budgets with which the agency won over eight bids. - Organized and participated in the production of events and managed the relationship with suppliers and clients, guaranteeing an excellent execution of the events. - Designed corporate events (conventions, congresses, fair stands, and campaigns) and developed client presentations and budgets with which the agency won over eight bids. - Organized and participated in the production of events and managed the relationship with suppliers and clients, guaranteeing an excellent execution of the events.
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Ofipartes SA
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Colombia
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Design and development coordinator
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Dec 2010 - Aug 2014
- Led a team of four designers and two operators to execute all the planned projects in an organized way achieving the launch of approximately three families of products per semester. - Developed furniture (for offices, restaurants, and commercial spaces) to improve and diversify the company's product portfolio. - Prepared costing and pricing of products based on the production process as a supply for marketing and sales teams. - Supported the marketing and sales areas, launching the products and generating the technical sheets making the sales process straightforward from the company to retailers. Show less
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Education
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2023 - 2024
George Brown College
Graduate Certificate, Marketing Management – Digital Media -
2022 - 2023
Centennial College
Certificate, Marketing - Corporate Account Management -
2015 - 2017
Universidad Externado de Colombia
Master's degree, Marketing -
2014 - 2014
Pontificia Universidad Javeriana
Diploma, Design of ephemeral spaces and showrooms -
2007 - 2012
Pontificia Universidad Javeriana
Bachelor's degree, Industrial design
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