Laura Orrell

Director of Sales at The Grand Hotel Birmingham
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Sarah Harvey

I first met Laura back in 2011 and could instantly see a very driven, ambitious and competitive individual; perfect for our business. Laura has gone from strength to strength, first at Hellidon Lakes and then onto a more challenging role within QHotels at Oxford Belfry. Laura is an integral part of my team with a winning attitude.

Chris Steadman

Laura's ambition and desire to succeed is truly infectious and is so refreshing to see. This is her 1st time on property sales manager role and she is as her personality suggests fulfilling every aspect of her role with glowing feedback from colleagues and clients a like. A great future is ahead for Laura and I hope to be the GM that benefits from that!!

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Experience

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Director of Sales
      • May 2021 - Present

      Following a multi-million pound investment, the newly-restored Grand Hotel Birmingham boasts an exhilarating mix of original Art Deco and Victorian luxury, reimagined with 21st-century interior design, fixtures and furnishings. Every precious inch of the grand interior has been painstakingly restored and refurbished to offer a new standard of opulence and comfort to rival the finest hotels in the land.

    • Pre-Opening Director of Sales
      • Mar 2020 - Present

      Following a multi-million pound investment, the newly-restored Grand Hotel Birmingham will boast an exhilarating mix of original Art Deco and Victorian luxury, reimagined with 21st-century interior design, fixtures and furnishings. Every precious inch of the grand interior is being painstakingly restored and refurbished to offer a new standard of opulence and comfort to rival the finest hotels in the land.

  • Park Regis Birmingham
    • Birmingham, United Kingdom
    • Professional Director of Sales - Specialising in meetings and events
      • Jan 2018 - Mar 2020

      The newest 4 star luxury hotel, Park Regis Birmingham is also the tallest, most breathtaking and best addition to the Birmingham skyline, offering 253 gorgeous comfortable guest rooms and suites. Located on Broad street in the heart of Birmingham city centre, the hotel offers a modern and contemporary ambience and boutique feel for all guests to enjoy. Park Regis offers extensive conference and events facilities with 5 meeting rooms located on the 15th floor providing panoramic views of the city. The versatile space can accommodate up to 150 delegates. In addition to this LEVEL16 has recently launched as a brand new meetings and events space with 360 degree views across Birmingham City and can hold up 400 delegates.

    • Professional Director of Sales at QHotels, winner of M&IT & VenueVerdict Number 1 Large Group 2017
      • Sep 2016 - Dec 2017

      On the outskirts of Winchester, Norton Park is a sumptuous four-star hotel blending beautiful contemporary chic with historical elegance all set within 54 acres of peaceful grounds. No matter what your reason for visiting, on business, a family trip or a spa break, the hotel has all the facilities to surpass your expectations. For those visiting on business, be it for a board meeting, a residential conference, training seminar or annual dinner the state-of-the-art facilities are exceptional. Norton Park offers 16 conference and meeting rooms for up to 340 delegates within the main hotel, the Manor House and for something a little different the newly refurbished 17th century Tythe Barn which now boasts under-floor heating making it perfect for year-round events. On the doorstep to all that Hampshire has to offer including historic Winchester with its magnificent cathedral and the coastal cities of Southampton and Portsmouth, Norton Park is an ideal base for a leisure break with family and friends. The hotel has 165 modern bedrooms, a large leisure complex and spa, a great restaurant and beautiful landscaped gardens to stroll around.

    • United Kingdom
    • Hospitality
    • 200 - 300 Employee
    • Professional Roving Director of Sales for QHotels Group
      • Jun 2016 - Sep 2016

      My role was to support at group level across all 26 hotels to increase and drive new incremental business into the hotels working alongside the Director of Sales at each property. I was responsible for working on new projects and undertaking sales training where required and it was a 3 month project. QHotels has 26 unique four star hotels across the UK each with their own individual character and team of welcoming staff. Our Awards; AA Hotel Group of the Year 2014-15 In 2014 QHotels was crowned Hotel Group of the Year in the prestigious AA Hospitality Awards. This accolade, won for the second time, underlines our commitment to deliver outstanding standards of product and service across our portfolio. Venue Verdict Accreditation Customer feedback is incredibly important to us at QHotels, and we're delighted to say that excellent customer feedback from over 22,000 people has led to us being awarded Gold Standard as a group from VenueVerdict - showing that our clients are actively recommending us. Not only that, but we've been awarded No1 Large Group from VenueVerdict - and our very own Ashford International Hotel has been chosen as the No1 Hotel in the UK to hold your meeting, conference or event. Nine of our hotels have the Gold Standard accreditation from VenueVerdict as well - so you can be sure that when you book your event with us, you're doing so at the best possible venues in the UK. Which? Recommended Provider QHotels people don't just fulfil expectations, they exceed them. That's why for two years running we have been named Which? Recommended Provider by the people that matter most of all. Our guests.

    • United Kingdom
    • Hospitality
    • 200 - 300 Employee
    • Professional Director of Sales - Specialising in conference & event requirements.
      • Mar 2015 - Dec 2015

      Chesford Grange is part of QHotels an award winning company to the following awards;VenueVerdict Number 1 Large Group and Gold Standard Group; AA Hotel Group of the Year and Which? Recommended Provider. Primarily my role is to maximise all sales and revenue opportunities by yielding the business effectively to achieve agreed annual sales targets. This requires account management of key clients, finding new prospect business and maximising current business for rebooking, future events and building relationships. I proactively look for new leads through research within surrounding areas and further afield to feeder markets and beyond. I focus on identifying new relationships though appointments and social functions. In additional research of lapsed business to establish any missed opportunities’ and see if there is any potential for other Q Hotels. I work with marketing on new initiatives and current ones to ensure our clients are getting the most from their business and ensure I keep up to date with my competitors.Chesford Grange is a fantastic four-star Warwickshire hotel offering everything you could possibly wish for in a hotel. Historic charm is coupled with contemporary glamour, all set in beautiful grounds on the edge of the River Avon. Chesford Grange boasts 205 luxurious bedrooms, an excellent restaurant and some of the best conference and event space in Warwickshire.On the outskirts of Kenilworth and just a short drive to the beautiful town of Leamington Spa and historic Warwick Castle, Chesford Grange is set in 17 acres of stunning grounds yet easily accessible from the M40 and M69 and only 13 miles from Birmingham Airport.Chesford Grange is also one of Warwickshire's most state-of-the-art conference venues. With 13 conference and meeting rooms for up to 700 delegates plus a highly efficient and experienced team, the hotel is the perfect choice for holding board meetings, exhibitions, product launches or an annual conference.

    • Professional Director of Sales - Specialising in conference & event requirements.
      • Apr 2013 - Mar 2015

      The Oxford Belfry is part of QHotels an award winning company to the following awards;VenueVerdict Number 1 Large Group and Gold Standard Group; AA Hotel Group of the Year and Which? Recommended Provider. My primary objective is to maximise all sales revenue opportunities by ensuring the business is yield effectively to achieve agreed annual sales targets and budgeted annual revenue for The Oxford Belfry. This is achieved through proactive sales and effectively penetrating existing and new clients within the territory to develop deeper understanding of their business needs and requirements and to identify opportunities at The Oxford Belfry and Qhotels Group for all their offsite training and conference requirements.The Oxford Belfry is situated just off the M40, near to the picturesque university city of Oxford and a short drive from quintessential English towns and villages. With its great location, The Oxford Belfry lends itself as both a business or leisure destination.Set in 17 acres of beautiful grounds, the hotel also has 17 stylish conference and meeting rooms. From small meetings or training seminars to a product launch in the largest suite, holding up to 450 delegates, the flexibility of our space and the professionalism of our team ensure that any event will run smoothly and efficiently.The hotel offers 154 spacious and stylishly decorated bedrooms and a Restaurant serving an array of temptingly tasty cuisine from an inspired menu.After a long day of business, sightseeing or perhaps a little too much retail therapy at the nearby Bicester Designer Village Outlet, relax in the excellent Health Club. With a fully equipped gym, indoor pool and 2 outdoor tennis courts, you will soon chill out, unwind and be ready to face another day.Free internet access is available throughout the hotel, and an electric car charging station is available.

    • Professional Director of Sales - Hellidon Lakes Golf & Spa Hotel - Specialising in MICE
      • Jan 2011 - Apr 2013

      Hellidon Lakes Golf & Spa Hotel is part of QHotels an award winning company to the following awards;VenueVerdict Number 1 Large Group and Gold Standard Group; AA Hotel Group of the Year and Which? Recommended Provider. My primary objective was to maximise all sales and revenue opportunities by yielding the business effectively to achieve agreed annual sales targets for Hellidon Lakes.This was achieved by pro-actively researching and developing new sales leads and market areas to generate sales opportunities to drive enquiry levels, conversion and revenue whilst also maintaining exsisting clients and building relationships with direct clients and through agents.

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Business Development Executive
      • Oct 2004 - Jan 2011

Education

  • Coventry University
    BA Hons, Business & Tourism

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