Head of Marketing

• Nov 2022 - Present

PR & Marketing Consultant

• Mar 2022 - Nov 2022

Thrive is a full-service communications agency incorporating media relations, influencer marketing, digital strategy, content creation, event management, brand management and advertising. At Thrive we partner with our clients to share the brand story in a distinctive and innovative way. Thrive is a full-service communications agency incorporating media relations, influencer marketing, digital strategy, content creation, event management, brand management and advertising. At Thrive we partner with our clients to share the brand story in a distinctive and innovative way.

Senior Marketing Manager

• Dec 2015 - Mar 2022

Responsible for developing and implementing the Brown Thomas group marketing and communications strategy, contributing to year-on-year growth of the business. Collaborate cross-functionally to market campaigns, content, events and drive engagement with our community of customers and employees. Collaborate with commercial to develop insight-led digital marketing plans for key growth categories with shared responsibility for brand launches, connecting the customer and team to broader marketing initiatives. Creation, ideation and execution of online and offline marketing content, ensuring full integration with seasonal brand campaigns in order to ensure consistent messaging, drive awareness and engagement.Coordinate with all divisions to cross-promote, drive awareness and receive feedback on all brand activity.Author community marketing content, including emails, blog posts, Brown Thomas magazine articles, positioning decks, brand templates, assets and logos. Accountable for marketing messaging, voice and tone of key activations around launch events. Develop a calendar of creative, engaging content, copy, campaigns and events. Produce large scale customer events. Coordinate and produce content across a variety of channels including video, podcasts and live events. Show less

PR Manager

• Jan 2015 - Dec 2015

Managed all media relations for the Brown Thomas group, with responsibility for defining the communications strategy securing year-on-year increase in press coverage and contributing to the growth of the business. Development and activation of seasonal propositions to support key business trading periods. Placed Brown Thomas executives at key events, worked with speakers on messaging and media opportunities.Identified and collaborated with influencers locally and internationally to drive awareness, footfall and sales. Drafted all press materials including press releases, media notices and quotes for spokespeople. Managed, maintained and developed relationships with media and influencers. Managed annual PR budget. Show less

PR & Marketing Manager

• Apr 2012 - Jan 2015

PR & Marketing Manager for Harvey Nichols in Ireland. Developed and delivered an effective marketing and communications strategy, reporting directly to the Head Office in London, supporting group activity and rollout of the international strategy. PR & Marketing Manager for Harvey Nichols in Ireland. Developed and delivered an effective marketing and communications strategy, reporting directly to the Head Office in London, supporting group activity and rollout of the international strategy.

Senior PR Account Manager

• Dec 2007 - Feb 2012

Senior account consultant responsible for the development & activation of consumer-centric communication campaigns and events for a portfolio of leading Irish and International brands. Key accounts included Brown Thomas, Nespresso, Tiffany & Co., Taste of Dublin, Barretstown, the Irish Film & TV Awards and Miele. Senior account consultant responsible for the development & activation of consumer-centric communication campaigns and events for a portfolio of leading Irish and International brands. Key accounts included Brown Thomas, Nespresso, Tiffany & Co., Taste of Dublin, Barretstown, the Irish Film & TV Awards and Miele.

PR Account Manager

• Jun 2005 - Jan 2007

Responsible for PR planning, PR evaluation, event management and co-marketing. Key accounts included Tommy Hilfiger, Pepe Jeans, Olay, Aussie, Herbal Essence, Max Factor, Kia Motors Ireland and the Jameson Dublin Film Festival. Responsible for PR planning, PR evaluation, event management and co-marketing. Key accounts included Tommy Hilfiger, Pepe Jeans, Olay, Aussie, Herbal Essence, Max Factor, Kia Motors Ireland and the Jameson Dublin Film Festival.