Experience

AmbienteDirect GmbH

• Germany
• Furniture
• 1 - 100 Employee

• Senior Marketing Manager CRM & Loyalty

  • May 2022 - Present

  •Support and further development of the loyalty program •Conception, management and success monitoring of country-specific lifecycle campaigns, incl. email triggers and automation logics •Planning and execution of direct marketing campaigns •Development of cross-channel strategies to improve customer satisfaction and increase conversion and retention rate.



Freiberuflich

• E-Commerce & Communications Consultant | Fashion & Beauty Expert

  • Apr 2021 - May 2022

  Dießen, Bayern, Deutschland



Niche-Beauty.COM GmbH

• Germany
• Retail
• 1 - 100 Employee

• Marketing Director

  • Aug 2020 - Mar 2021

  Hamburg, Deutschland • Responsible for the Marketing, CRM, Content and E-commerce teams • Planning and managing the annual marketing plan and content calendar across all marketing channels • Further development of the marketing strategy including planning and coordination of all 360°cross-channel campaigns • Enhancement of the user experience to improve the presentation of onsite marketing activities



BRAUN Hamburg

• Germany
• Textile Manufacturing
• 1 - 100 Employee

• Head of Brand and Content

  • Jan 2018 - Aug 2020

  Hamburg und Umgebung, Deutschland • Leading the social media, email marketing, content departments, as well as the in-house photo studio team • Responsible for all offline and online communications towards the customer •Conception and supervising multichannel content campaigns • Leading onsite & email marketing projects for an improved customer experience and user journey • Leading change processes within the content teams for efficient daily operations, better internal communication and stronger creative output



Montblanc

• Germany
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Manager Digital Marketing Communications

  • Jul 2017 - Nov 2017

  Hamburg und Umgebung, Deutschland • Conception, planning and integration of international Marketing campaigns (digital & classic) • Planning and implementation of digital content across all communication channels • Conception and supervising photo- and video productions • Development of CI guidelines for global content quality assurance • Contact person for requests of all international markets and category management • Management of partner agencies, photographers and service providers



Mytheresa

• Germany
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Team Lead Content & Campaign Strategy

  • Jul 2016 - Jun 2017

  • Team lead of the content and campaign strategy team • Management of creative assignments, delegation of responsibilities to relevant team members, mentorship of the team and recruiting of new team members • Responsible for inspirational, up-selling onsite marketing campaigns across all devices and communication channels • Continuously monitoring and evolving UX/UI and content through A/B testing and web analytics • Implementation and evaluation of a 360° campaign strategy… Show more • Team lead of the content and campaign strategy team • Management of creative assignments, delegation of responsibilities to relevant team members, mentorship of the team and recruiting of new team members • Responsible for inspirational, up-selling onsite marketing campaigns across all devices and communication channels • Continuously monitoring and evolving UX/UI and content through A/B testing and web analytics • Implementation and evaluation of a 360° campaign strategy focusing on personalized targeting

• Senior Content Campaign Strategist

  • Dec 2014 - Jun 2016

  • Built up a team of content & campaign strategy specialists • Responsible for strategic and conceptual onsite marketing activities • Developed and planned content across all communication channels • Managed the editorial planning by working closely with key departments • Onsite performance tracking with Google Analytics to monitor KPIs • Optimized the internal content management processes by introducing new workflows, meeting structures and global marketing game plans

• Fashion Editor / Shop Management

  • Nov 2013 - Dec 2014

  • Translated strategies into compelling, promotional and innovative creative concepts that engage the customer, drive traffic, increase the conversion rate and continue to build the brand’s relevance and desirability • Introduced content analytics to optimize the quality of all onsite placements • Improved and oversaw user experience projects making sure they are aligned with luxury fashion standards and are on brand

• Fashion Editor

  • Nov 2011 - Nov 2013

  Munich • Responsible for the creative content development and product selection for weekly editorial, commercial onsite and email marketing campaigns, still-life photo shoots and other seasonal creative content by working closely with buying, retail, copy and graphic design departments • Coordinated and produced high-end luxury fashion imagery for editorial and campaigns



ELLE Magazine

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Fashion Department

  • Jan 2007 - Sep 2011

  Germany • Pre- and on-set assistance to fashion editors on shooting imagery • Editorial responsibility for accessory & fine jewellery features and production of editorial and still-life stories • Keeping up with the latest trends and maintaining industry contacts while attending fashion weeks (Berlin, Milan) and international exhibitions



Madame Magazin

• Germany
• Newspaper Publishing
• 1 - 100 Employee

• Internship

  • Jan 2006 - Mar 2006

  • Interning in the graphic department by assisting the design team • Image research and layout of compelling magazine pages in InDesign