Laura Munroe

Strategy Sage (Sr. Director) at Smarty Pants
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Contact Information
us****@****om
(386) 825-5501

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Experience

  • Smarty Pants
    • United States
    • Market Research
    • 1 - 100 Employee
    • Strategy Sage (Sr. Director)
      • Dec 2020 - Present

    • Insights Mastermind
      • Dec 2013 - Jan 2022

      Research practitioner with 15+ years of experience A forever-student of society and culture, is entrenched in the lives and lifestyles of kids, tweens, moms of infants and toddlers, millennials and shoppersExperienced conducting research in toy/game, entertainment, CPG and retail categoriesExecutes qualitative and quantitative research studies across a variety of in-person methods and online platformsRegularly leads ethnographies, online communities, webcam interviews and mobile studiesDeep experience in retail and shopper insights, with a passion for studying purchase paths and influences

  • C Space
    • United States
    • Market Research
    • 300 - 400 Employee
    • Onsite Research Consultant
      • Oct 2012 - Nov 2013

    • Qualitative Consultant
      • Aug 2009 - Nov 2013

    • Community Manager, Insights, Analysis and Reporting
      • Apr 2012 - Oct 2012

    • Associate Community Manager
      • Sep 2007 - Aug 2009

Education

  • Western New England University
    B.A., Psychology
    2003 - 2007

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