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Laura Mitchell-Hall

Marketing Manager at UK Car Finance

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us****@****om

(386) 825-5501

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Marketing Manager
- Jan 2020 - Present
Working as a Marketing Manager, I am responsible for the marketing activity for both Refused Car Finance and UK Car Finance. I specialise in Search Engine Optimisation and have a strong background in marketing also.
SEO Marketing Executive
- May 2018 - Dec 2019
During this period, I was an SEO Marketing Executive for UK Car Finance and it's sister company, Refused Car Finance. In my role, I perform a wide range of Search Engine Optimisation duties to help increase the number of car finance applications brought into the business organically. Main duties include:- Sourcing and creating content for link building opportunities- Keyword research, keyword rankings and competitor analysis- Producing technical SEO audits for both brands- A sound understanding of Screaming Frog, Google Analytics, Google Search Console, SEM Rush- Write and distribute press releases- Manage the link building budget- General marketing duties such as admin, data sheets, email marketing etc.

Digital Marketing Coordinator
- Sep 2016 - Mar 2018
Main duties included: - Manage and monitor the performance of multiple social media profiles. - Database profiling for marketing campaigns. - Coordinating marketing and advertising events - Create and manage email campaigns to increase sales/awareness - Working with well-established and high-profile motoring franchises - All press activities including press release and organising photoshoots - Familiar with main marketing software including Mailchimp, Google Analytics, Google Adwords, Adobe Photoshop etc. - Creating graphics and artwork in the form of leaflets, online images, brochures and various marketing material through graphic design experience

Marketing Executive
- Nov 2014 - Sep 2016
I worked for Leighton as a Marketing Executive, working closely with the commercial team as their marketing resource. Daily duties include social media engagement, email campaigns, content creation, blog posts, SEO and internal communications.
Social Media and Digital Marketing Apprentice
- Nov 2013 - Nov 2014
I have successfully completed a Level 3 Advanced Apprenticeship in Social Media & Digital Marketing at Leighton. Main duties included content creation, managing the various social media channels and becoming involved in marketing activities and internal communications.

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