Experience

Eberly & Collard Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Manager

  • 2008 - Present

  Atlanta-based public relations professional with extensive experience in working with clients. Solid background in strategic brand communication initiatives proven to increase positive ROI and shape brand reputation. Specializes in media relations, feature story writing and social media strategy. Extensive experience pitching and securing media placements print and online media outlets. Specialties: Influencer Relations, Media Relations, Luxury and Lifestyle Marketing, Brand Building, Strategic Integrated Public Relations Programming, Social Media Marketing Develop and manage public relations and social media programs for new launches and brand image - Assist with management of day-to-day executions of projects and initiatives - Coordinate with internal departments to execute campaign launches and strategy initiatives based on marketing calendar initiatives - Reinforce professional brand positioning via direct trade media relations and consumer branding with mainstream media - Monitor and report program and ongoing results to internal teams and key partners Develop and execute entire integrated social media strategy based on marketing initiatives, leading to triple digit year over year growth - Spearhead strategic influencer programs with proven ties to increase in sales and brand awareness Day to day management of public relations intern program Show less



BrandBrains Public Relations

• Miami/Fort Lauderdale Area

• Account Executive

  • 2001 - 2008

  Work on the Digital/Media Relations team with focus on consumer-faced client initiatives for top lifestyle, fashion, luxury and home product clients - Additional work in the Consumer, Corporate, Architecture and Engineering practices Develop multi-platform outreach and engagement strategies for digital and consumer accounts - Social media pitches result in an average of 73% positive responses Compile niche traditional and new media lists designed to maximize exposure and build positive media relationships - Generate placements in several print, broadcast, online and trade publications Analyze media coverage of client initiatives for message penetration, client presence and tone Create detailed documents of media coverage and media analysis for measuring successes and points of improvement Manage and monitor daily social media activities and online communities for clients Draft daily, weekly and monthly digital activity and monitoring reports for clients Develop and direct internal materials to support administrative functions such as regular client calls Conduct research and develop media trend summaries to support new business pitches Show less