Laura Mason
Senior Client Services Manager at Marketing Manchester- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Personal Licence, Licensing Act 2003
Staffordshire Moorlands District CouncilDec, 2015- Nov, 2024 -
BIIAB Level 2 National Certificate for Personal Licence Holders
-Nov, 2007- Nov, 2024 -
Level 2 Award in Supervising Food Safety in Catering
Environmental HealthNov, 2012- Nov, 2024 -
Emergency First Aid at Work
STAMar, 2010- Nov, 2024
Experience
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Marketing Manchester
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Client Services Manager
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Jun 2016 - Present
* As part of Manchester’s Convention Bureau I am responsible for the accommodation booking services and venue finding services team * Manage and nurture relationships with key member partners to communicate performance, feedback and projects * Manage and convert reactive enquiries ensuring all opportunities are explored to best meet a client’s needs * Arrange and attend site visits with clients to enhance customer experience and support conversion * Support and contribute with the sales team’s national and international association bids; acquiring accommodation allocations, venue suggestions for receptions, dinners and fringe events * Research and identify local corporate organisations to promote the services of Manchester’s Convention Bureau and generate new venue or accommodation opportunities * Represent and promote the services of Manchester’s Convention Bureau at local industry events * Produce monthly performance and forecast reports and present to both Line Manager and Director. Revised commission target of £270,000 for financial year 2016/2017 * Produced a 5-year analysis on performance identifying reasons for peaks and troughs and resulted in a suggestion for next financial year’s budget * Conduct regular 1-2-1’s with individual team members and responsible for performance reviews and annual target setting * Led and managed the implementation of Gratis, a web based booking program through Venue Directory for venue finding services * Organised and led a survey post the launch of Gratis to gain feedback from members to understand any challenges which needed attention and successes * Launched a venue referral program rewarding member venues for referring enquiries which they cannot accommodate to Marketing Manchester. Show less
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The Growth Company: Education & Skills
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United Kingdom
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Education Management
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1 - 100 Employee
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Associate Tutor
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Jul 2019 - Present
Part-time Associate Tutor delivering various modules for the FdA Business Management Course via Staffordshire University. Modules I teach include Entrepreneurial Marketing, Human Capital Management, Management Skills and Professional Skills. Part-time Associate Tutor delivering various modules for the FdA Business Management Course via Staffordshire University. Modules I teach include Entrepreneurial Marketing, Human Capital Management, Management Skills and Professional Skills.
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De Vere
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United Kingdom
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Hospitality
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300 - 400 Employee
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Operations Manager
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Nov 2015 - Jun 2016
• Responsible for the co-ordination and implementation of the day-to-day business at the venue • Lead and manage the food and beverage operations teams including bar, restaurant, kitchen and golf club bar • Motivate, coach and develop the team of staff and direct reports to support personal progression • Support and assist with Health and Safety within the venue, including conducting mandatory monthly training, audits and RIVO safeguard program • Launched and lead the implementation of Quality Wins program including training to all Senior Managers, Heads of Department and staff members. • Through Quality Wins driving a focus team on improving customer service within venue and launching ideas and projects support the improvements • Identify and implement initiatives to drive sales throughout the food and beverage departments. Currently working on a trial at the Half Way House snack bar on the golf course to increase sales and customer satisfaction • Launched and chair bi-weekly food and beverage meetings to assist in improving communication between the departments as well as discussing key business days, actions plans and areas for improvement Show less
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Twickenham Stadium
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Events Co-ordination Manager
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Jan 2014 - Nov 2015
- Lead & manage the conference and events co-ordination team - Co-ordination of conferences and events - Ensure full administrative support is provided to TEL's conference and events business and that full event ownership is the default position of all this within the C&E co-ordination team - Disseminate all bookings received from Sales team to members of the co-ordination team - Manage and monitor performance of event co-ordinators against specific KPI's - Conduct show rounds, on-site event co-ordination, client and suppliers management - Actively upsell each request to maximise revenue and profitability, Maximise the sales opportunities that occur within planning and operational stages of events - Ensure financial information generated by the conference and event team within TEL booking system. Produce accurate weekly, monthly and quarterly forecast reports. Show less
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London Marriott Hotel Canary Wharf
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United Kingdom
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Hospitality
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1 - 100 Employee
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Director of Event Management
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Mar 2008 - Jan 2014
- Oversee the complete event and banqueting operation consisting of 14 meeting rooms (814sqm) for conferences for up to 290 people, private dining for up to 180 people including weddings and football groups - Achieved annual catering revenue in 2012 of £1.17 million a 2% increase on 2011 and estimated to achieve 3% increase in 2013 - Work in close partnership with LSO and developing relationships with London Market Sales to assist in the conversion of key bookings - Produced department budget for last 4 years; 2013 estimated to increase by 3% - Good financial acumen of department through production of monthly catering forecasts supported by critiques. Forecast accuracy for Quarter 4 was 0.8% and 2012 Department Profit Margin of 1.7% better than budget - Implemented strategic action plans to improve ESS scores resulting in a increase of 48.7% in overall satisfaction for 2011 – estimated 2012 YTD score of 50% Show less
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London Marriott Hotel Regents Park
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United Kingdom
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Hospitality
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1 - 100 Employee
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Conference & Banqueting Manager
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Mar 2006 - Mar 2008
- Responsible for weddings and private dining for up to 250 people and the execution of conferences for up to 300 delegates. Annual revenue of £1.6 million- Accountable for Brand Standards. Achieved a score of 100% an increase of 13% - Supported the Sales Department with the planning and running of FAM trips for Key Marriott clients including IBM worth 10,000 room nights a year- Develop and manage the budget for payroll and controlled equipment purchasing for all F&B outlets within financial budgets- Manage and maintain a successful team through development, training and performance management Show less
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Assistant Restaurant Manager
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Sep 2004 - Mar 2006
- Responsible for managing and running the 140 seat Mediterrano concept restaurant. Ensuring Brand Standards were consistently met and delivered. Launched the Breakfast Audit in 2006 to support the Restaurant Brand Standards- Accountable for scheduling in line with financial budgets and business demand - Responsible for the recruitment, training and development of the team
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Food and Beverage Graduate Trainee
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Aug 2003 - Sep 2004
- Worked in all food and beverage outlets holding the role of Restaurant Supervisor and C&B supervisor. Gained exposure to scheduling and conducting departmental meetings, associate appraisals and reviews- Fully trained Manager on Duty
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Clarion Resort Fontainebleu Hotel
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Ocean City, Maryland USA
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Hospitality Internship
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Jul 2001 - Aug 2002
Rotated through all departments to gain maximum experience including housekeeping, food and beverage, front office and banqueting. Rotated through all departments to gain maximum experience including housekeeping, food and beverage, front office and banqueting.
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Education
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2019 - 2022
Alliance Manchester Business School
MSc Management Practice, Business Administration and Management, General -
2017 - 2019
The University of Bolton
PGCE+14, Distinction -
1999 - 2003
Sheffield Hallam University
BSc (Hons) Hotel and Catering Management, Hotel and Catering Management -
1997 - 1999
Biddulph Sixth Form
A Levels, Geography, Business Studies, English Literature -
1994 - 1997
Biddulph High School
GSCE's, 9 x GSCE at Grades A - C
Community
