Experience

&samhoud

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• Lead Partner Emotional Brand Building and member of Leadership Team &samhoud

  • Apr 2023 - Present

  &samhoud is a family of consultancy & creative boutiques that achieve breakthroughs for leaders who want to realise change in their organisation and society. Together with our clients, we solve strategic challenges with creativity & (behavioural) change expertise, supported by AI, technology & data. Within &samhoud I’m Lead Partner Emotional Brand Building. We empower brands to build a longlasting relationship with their customers by professionalizing their brand partnerships & sponsorships and develop impact strategies & bold activations on sustainability. Next, I’m a member of the Leadership Team of &samhoud and responsible for externally leading our organization with focus on Commerce and Branding & Marketing. Recent projects: - Creating and implementing brand story & develop sponsorship strategy for top Football club - Create strategy and concept for school program for ANWB to reduce traffic fatalities - Develop several digital products for saving campaigns of Albert Heijn - Implementing new strategy of &samhoud with respect to building a commercially excellent organisation and create a clear positioning, branding and marketing Show less



&samhoud creative tech

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Customer Director

  • Sep 2019 - Apr 2023

  At &samhoud creative tech we solve companies’ strategic challenges by creating digital experiences that matter. We strongly believe the most exciting and succesful work happens at the edge of what's never been done before. We combine creativity and technology to create and innovate products, services and campaigns for clients like Albert Heijn, Vodafone Ziggo, Rabobank and Samsung. As customer director I'm responsible for our customer's journey. During the project I'm the go-to person for our client, external and internal product owner to monitor the quality and strategist to constantly keep the business goals in mind. Show less

• Management Consultant

  • Nov 2016 - Aug 2019

• Marketing and Business Development &samhoud places en &ranj

  • Feb 2014 - Nov 2016

• Management consultant

  • Aug 2011 - Feb 2014



In the Making Amsterdam

• Co Founder

  • Mar 2013 - Sep 2016

  In the making Amsterdam brings young professionals, entrepreneurs and students with a drive together. Our goal is to help young people discover what their passions and talents are and how they can use these to realize their ambitions and live their full potential. We organize two monthly meetings on themes like personal growth and ambitions. https://www.facebook.com/inthemaking020 In the making Amsterdam brings young professionals, entrepreneurs and students with a drive together. Our goal is to help young people discover what their passions and talents are and how they can use these to realize their ambitions and live their full potential. We organize two monthly meetings on themes like personal growth and ambitions. https://www.facebook.com/inthemaking020



STEP

• Non-profit Organizations
• 1 - 100 Employee

• Boardmember & chairman

  • Jan 2012 - Feb 2013

  STEP (Stichting Student en Praktijk) is a national studentorganization which strives to reduce the gap between students and business. We organize in-housedays at multinationals and law firms for last year students. First I was responsible for targeting new multinationals and the relationship management with our existing clients. Next, als chairman, I was final responsible for the annual results and the longterm strategy of STEP. STEP (Stichting Student en Praktijk) is a national studentorganization which strives to reduce the gap between students and business. We organize in-housedays at multinationals and law firms for last year students. First I was responsible for targeting new multinationals and the relationship management with our existing clients. Next, als chairman, I was final responsible for the annual results and the longterm strategy of STEP.



Rechtswinkel Utrecht

• Netherlands
• Legal Services
• 1 - 100 Employee

• Boardmember

  • Feb 2008 - Feb 2009

  Rechtswinkel Utrecht is a student organization (50 students) which gives free legal advice. As boardmember I was responsible for finance and chairman of the section Labour Law. Rechtswinkel Utrecht is a student organization (50 students) which gives free legal advice. As boardmember I was responsible for finance and chairman of the section Labour Law.