Experience

Toyota Connected Europe

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Lead design researcher

  • Aug 2020 - Present

  I’m leading the research track of the design team. My role includes conducting research around the on- and off-board vehicle journey, coordinate the research conducted by UX designers within feature teams, evangelise a user-centric approach within the wider Toyota organisation and build a centralised insights portal (database) that breaks research silos. I’m leading the research track of the design team. My role includes conducting research around the on- and off-board vehicle journey, coordinate the research conducted by UX designers within feature teams, evangelise a user-centric approach within the wider Toyota organisation and build a centralised insights portal (database) that breaks research silos.



AllWomen

• Spain
• Higher Education
• 1 - 100 Employee

• UX research instructor

  • Sep 2021 - Present



Laura Martens

• Spain
• Design Services

• Senior design researcher & service designer

  • Nov 2019 - Present



ustwo

• United Kingdom
• Design
• 100 - 200 Employee

• • Feb 2020 - Apr 2020

  I worked together with the product planning and engineering teams of Renault-Nissan to conceptualise connected service ideas. To do so, we defined service blueprints around several user journeys, based on insights coming form a global design research.

• • Nov 2019 - Feb 2020

  I was involved in a global project that aimed to equip and inspire the product planning team of a global client in the automotive sector to build connected mobility services of the future, in tune with changing needs and expectations. To do so, we conducted primary research in the US, Europe and Japan to explore customers’ behaviour and motivations in those different markets.



NTT DATA Europe & Latam

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Senior UX researcher

  • Jan 2017 - Nov 2019

  I was involved in various projects in which I developed research methodologies and performed research in order to define the user needs of complex digital products in terms of concept, functionalities, structure, usability and look & feel. Main responsibilities • Conduct studies to understand users’ mental models, behavior, language & needs • Uncover business requirements and ideas through design thinking workshops • Analyze systems and review analytics to identify usability issues and elaborate requirements • Test all aspects of human-product interaction and provide both quantitative and qualitative metrics • Translate findings into actionable insights and recommendations for business, designers and developers • Coordinate research, design and interaction teams • Visualize and present the interpretation of conducted research • Develop and roll out UX into complex organizations Show less



NTT DATA Europe & Latam

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• UX research analyst

  • Nov 2015 - Nov 2016

  I was conducting UX research for a wide range of international projects both for the public and private sector. I was conducting UX research for a wide range of international projects both for the public and private sector.



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Human centered designer

  • Oct 2014 - Oct 2015

  I have been part of the PASS Creative department (internal design studio) of GSK. I had the chance to participate in a broad range of design projects, including commercial, strategic and user-experience purposes, in which I acted either as project coordinator (across the different departments), design thinker or design executer. It has been very challenging to push innovation and problem solving through design thinking, with a constant focus on the patient at the end of the supply chain. Show less



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Customer Service Representative

  • Apr 2014 - Sep 2014



Nutcreatives

• Spain
• Design
• 1 - 100 Employee

• Product Designer

  • Oct 2013 - Apr 2014