Experience

Cox Automotive Europe

• United Kingdom
• Software Development
• 200 - 300 Employee

• Marketing Director

  • Mar 2020 - 3 years 10 months

  Cox Automotive Europe is an operating division of Cox Automotive International. Our purpose is to empower our customers to thrive in a rapidly changing automotive marketplace. We work in partnership with our customers to not just provide dependable solutions that improve performance and profitability, but to innovate and prepare for the opportunities of tomorrow.

• Marketing Director, Manheim

  • Aug 2017 - Mar 2020

• Product Director, Manheim

  • Jan 2017 - Aug 2017



Picsolve International Ltd

• United Kingdom
• Entertainment Providers
• 100 - 200 Employee

• Vice President of Global Marketing

  • Jun 2014 - Jan 2017

  Picsolve International Ltd is the leading global image capture and guest experience partner for the leisure and entertainment industry operating globally with offices in London, Derby, Hong Kong, Dubai and Orlando. Leading a global marketing and product team across UK, EU, North America, UAE and Asia and managing all global external creative, media and PR agencies. Transitioning from Global Head of Marketing through to VP of Marketing; responsible for leading the global marketing… Show more Picsolve International Ltd is the leading global image capture and guest experience partner for the leisure and entertainment industry operating globally with offices in London, Derby, Hong Kong, Dubai and Orlando. Leading a global marketing and product team across UK, EU, North America, UAE and Asia and managing all global external creative, media and PR agencies. Transitioning from Global Head of Marketing through to VP of Marketing; responsible for leading the global marketing function across content and guest experience marketing, brand, product, communications and events, reporting directly to the CEO. Five key areas of global responsibility: - Marketing Communications supporting the global GTM strategy - International consumer marketing supporting circa. 1500+ retail heads across UK, EU, NA, UAE and Asia - Product Development & Innovation as part of the senior NPD team - Guest experience planning and execution supporting the GTM plans of our global clients - Global Business Development creating pitch and proposition plans for RFP’s globally Working at senior exec and board level with clients in a very ‘hands on’ capacity owning all aspects of the combined guest experience requirements. Clients include, Merlin Entertainments Group, Warner Bros., Lionsgate, Disney, Entertainment One, Harrods, Dubai Parks and Resorts, Cadbury World, Parques Reunidos, Company Des Alpes and Kennedy Space Centre. A key contributor to the culture and direction of the business in the short, medium and long-term as an active member of the executive management team and steering committee and operationalising the business strategic plan. Show less



Katapult

• United Kingdom
• Design Services
• 1 - 100 Employee

• Picsolve Global Account Director

  • Apr 2013 - Jun 2014

  Derby, United Kingdom Top 50 creative agency and full service inbound marketing agency based in the UK, servicing clients globally: - Consultant senior management role for Picsolve International Ltd as all marketing activity outsourced to Katapult. - Implant role leading corporate marketing across global delivery for Picsolve business development and executing the business strategy. - Solely responsible for managing and executing the corporate and consumer marketing drivers. - Strategically… Show more Top 50 creative agency and full service inbound marketing agency based in the UK, servicing clients globally: - Consultant senior management role for Picsolve International Ltd as all marketing activity outsourced to Katapult. - Implant role leading corporate marketing across global delivery for Picsolve business development and executing the business strategy. - Solely responsible for managing and executing the corporate and consumer marketing drivers. - Strategically positioned Picsolve as the industry’s thought leaders and innovators through a global GTM strategy focusing on content marketing tactics delivered via global trade shows, trade media and thought leadership led articles. - Managing creative and experiential resource from industry leaders Katapult and working with award winning tech PR agency- Wildfire. Delivered a YOY increase of 100% Media KPIs - Successful repositioning of the Picsolve brand resulting in higher brand awareness and market share growth (#2 globally and #1 Europe). - Implemented market entry strategy for UAE as part of global growth supported though securing UKTI funding. Show less



Mainline Digital Communications Ltd

• United Kingdom
• Telecommunications
• 1 - 100 Employee

• Marketing Manager

  • Oct 2011 - Dec 2012

  Mainline is a wholly-owned subsidiary of BT and is the UK's largest 4GEE distributor delivering mobile and fixed communications services: - Managed and implemented the b2b and b2c marketing activities across all channels of the business, including retail franchisee, reported directly to the Marketing and Sales Director. - Managed and implemented strategic partnership and co-marketing consumer promotional campaigns with manufacturers Nokia and BlackBerry. - Launched the new… Show more Mainline is a wholly-owned subsidiary of BT and is the UK's largest 4GEE distributor delivering mobile and fixed communications services: - Managed and implemented the b2b and b2c marketing activities across all channels of the business, including retail franchisee, reported directly to the Marketing and Sales Director. - Managed and implemented strategic partnership and co-marketing consumer promotional campaigns with manufacturers Nokia and BlackBerry. - Launched the new network brand 4GEE to airtime resellers within the indirect sales channel and retailers. - Created and launched an affinity partnership product for a new route to market business model. Researching and planning effective communication plans to launch a mobile affinity product for Ipswich Town FC. - Business and market analysis and insights, competitor analysis, reporting, budget management and forecasting. - Managed in-house graphic design team and all external suppliers, including design agencies, digital partners, event management agents and PR agencies. Show less



Freelance

• Marketing Consultant (Interim)

  • Oct 2009 - Oct 2011

  UK Engaged as a marketing transformation consultant undertaking projects for SMEs (delivered under NDA) Independently assessed individual marketing requirements and produced strategic plans and implemented accordingly. Projects included the strategic planning and execution of creative campaigns, brand development and positioning, digital marketing strategies, business development and sales support strategies.



Jupiter

• Senior Account Manager

  • Jan 2008 - Oct 2008

  Nottingham, United Kingdom Top 20 Marketing and Design agency: - Managed company halo accounts including Argos (product category management for the Argos catalogue). - Through the line integrated campaigns; marketing and brand consultancy, press and campaigns, website concept and development, direct mail, online marketing, SEO and PPC, outdoor advertising and PR.



BCS Creative

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2004 - Oct 2007

  Nottingham, United Kingdom UK based global integrated marketing agency: - Sole responsibility for the management and development of Pirelli's retail division marketing and brand re-positioning strategy.